Today we’d like to introduce you to Etonia Curry.
Hi Etonia, please kick things off for us with an introduction to yourself and your story.
My name is Etonia Curry, I am 29 years old, I was born and raised in Charlotte, NC , and I have a younger sister who is 7 years younger and a 7 year old niece. I am also a member of Delta Sigma Theta Sorority, Incorporated. While growing up I watched my mother bake pound cakes and other desserts mainly because I wanted to taste the batter or the icing, but as I got older, I began to make cakes for her and eventually started to sell slices of cake for $1 in my high school classes. I continued to bake throughout high school and some of college until my mother became sick of cancer. Within a matter of 9 months, my mother went from diagnosis to stage 4 and passed 2 days before Christmas. After her passing in 2013, I stopped baking for years until towards the end of 2019, by which time I had moved from my home city to Melbourne, FL. After much convincing from friends, I decided to pick up baking again during the height of the pandemic and make it a part time business in remembrance of my mother. I took a 6 week business class and Cakes By Tha Pound was born! From that moment, my business has grown and I have added a variety of pound cake flavors and sizes. In March 2022, I made the move to Austin, Texas and I have been participating in different pop up shops to get my business name out there. I look forward in continuing to grow my business!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road at all. One of the biggest struggles has been trying to get my name and business out and gaining clients since moving to a new city. Other struggles include learning how to operate a business while working as an engineer full time and figuring out the best way to ship cakes to customers.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Outside of my business, Cakes By Tha Pound, I work as a Verification Engineer full time. I have a B.S in Computer Engineering and a M.S. in Electrical Engineering. I develop tests that verify the functionality of other designers’ code before it is placed on hardware. I have worked in this field for 4.5 years and prior to moving to the tech field, I was in space and defense. I am proud of making sure that products will function properly before they are put out in the field.
What were you like growing up?
Growing up, I was a very active child! I went to an art school for middle school and majored in dance and chorus. In high school, I played softball and volleyball while in the International Baccalaureate Program, which is a rigorous program that allows for college credit for some courses upon high school graduation. I have always been an outgoing child and love making friends. Outside of school and sports, I was active in Girl Scouts and participating in different community service activities.
Pricing:
- 10in size pound cakes range from $20 -$40
- 6in size pound cakes range from $12-$25
- 6 pack of mini pound cakes range from $15-$30
Contact Info:
- Website: https://linktr.ee/cakesbythapound
- Instagram: https://www.instagram.com/cakesbythapound_/
- Facebook: https://www.facebook.com/CBTPound
