Today we’d like to introduce you to Abby Daigle.
Hi Abby, we’d love for you to start by introducing yourself.
I was literally born into the wedding and events industry, with a long line of florists, caterers, venue-operators, chefs, wedding planners, and designers in our family. My childhood home was, and still is, a prominent wedding venue here in Austin. Growing up at a venue meant I was surrounded by lavish parties all the time, and I absolutely loved watching the events unfold… to me, it was truly mesmerizing and exhilarating. I grew up knowing with every fiber of my being that I would be in this field.
I learned floral design from my mother and event styling from my father – both of which became pillars of the Stems business model as I launched my own career. Flowers will always have my heart, but for me it goes way beyond the blooms in terms of what I see when designing an event for our clients… I see the linens, the details, the draping, the lighting, the furniture selection, the layout… and everything that comes together to complete the look as a whole. My background as an event designer makes me a better florist and allows our team to provide you with a truly full-service experience that is second to none.
I have put my heart and soul into this company since 2004, and I could not be more pleased with where we are today. I am truly blessed with some amazingly talented people on my team who inspire me every day to do more, keep reaching, go higher, and to continually push the envelope in terms of design.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Owning a small business is never a smooth road, but it has been a life-fulfilling journey and still is. The most recent struggle, of course, was the pandemic and all the hurdles and stress and obstacles that came along with. As we adapted to business being about half of what was expected, clients on an emotional roller coaster, staff having their own personal struggles with what was happening, and an unending year of ups and downs… I can honestly say the pandemic truly was the hardest thing I’ve had to endure as a business owner. And that’s coming from someone whose family business burned down due to a lightning strike during a thunderstorm! You never know what’s coming, it’s best in these moments to take it one day at a time. I have also learned to prepare for the worst, hope for the best, and live life every day like there is no tomorrow.
Appreciate you sharing that. What else should we know about what you do?
I have been a florist and event designer for 16 years and have built up a reputation for being one of Austin’s top floral design teams – we specialize in creating a one-of-a-kind experience for our clients with a full-service team. We are most known for our garden-inspired, romantic and whimsical designs… but pride ourselves on creating designs that speak to our clients’ own personal style. We excel at large-scale event work and on site installations – we often find ourselves hanging things out of the ceiling or building custom projects. We excel at capturing our clients’ vision and making it a fun, seamless process.
Contact Info:
- Email: hello@stemfloral.com
- Website: www.stemfloral.com
- Instagram: www.instagram.com/stemsofatx
- Facebook: www.facebook.com/stemsofatx
- Yelp: www.yelp.com/biz/stems-floral-design-event-styling-austin
Image Credits
Stems, Gracie Byrd Jones, Sophie Epton Photography, Mustard Seed Photography, Feather and Twine, Kayla Snell Photography
