Today we’d like to introduce you to Emmanuel Adams
Hi Emmanuel, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Cooking has always been a part of who I am—something that’s been in my blood since childhood. I grew up surrounded by entrepreneurship, especially from my grandmother, who not only passed down her love of cooking but also inspired my dream of one day owning a restaurant, just like she did. For me, cooking has always been a form of creative expression.
After years in the corporate world and retiring from the military, I knew it was time to finally follow my passion. One night, while sharing a batch of my maple gochujang wings with my sister, she said, “You could build a whole business just around this sauce.” That simple moment sparked a deeper conversation about the Austin food scene—and just three months later, I filed for our LLC. We secured a ghost kitchen, and things have only grown from there.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The journey hasn’t been without its bumps—entrepreneurship rarely is. On our opening day, the electrical system in our ghost kitchen tripped, leaving one of our fryers out of commission. It was a tough start, but we adapted quickly and made it work with just one fryer. Building traffic at our first location was another challenge. Fortunately, a fellow kitchen colleague mentioned that 5th Element Brewing was looking to partner with a food truck. We reached out, and their owner welcomed the idea with open arms.
We started serving under tents, but after battling rough weather and losing several tents to the wind, we eventually made the move into our food truck. Every challenge has pushed us to adapt and grow. At the heart of it all, it’s our incredible customers—and the love we have for what we do—that keep us moving forward.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
At Munchies ATX, it all comes down to bold, unforgettable flavor. While we started our business around our crave-worthy smoked chicken wings and indulgent sweets, it’s the flavor that truly defines our brand. Our motto says it best: Feed your cravings, get hooked on flavor.
We specialize in delivering mouthwatering experiences—from juicy tenders and crispy fries to handcrafted sauces, seasonings, and craft juices. What sets us apart is our commitment to bold, unique flavor combinations that keep customers coming back for more. Whether you’re grabbing a bite at our food truck in Leander, TX or ordering our products online 24/7, we’re all about satisfying cravings in creative, exciting ways.
We’re especially proud of how our passion for flavor has grown into a full brand experience—and we’re just getting started.
So maybe we end on discussing what matters most to you and why?
Delivering a one-of-a-kind flavor experience paired with genuine, high-quality service. For us, we don’t just serve food—we serve love, comfort, and flavor that hits home. We want every customer to feel like they just enjoyed a meal made by family. Our top priority is taking care of our customers—our foodie friends—by offering bold, unforgettable flavors you’ll keep coming back for. That’s why we’re committed to using high-quality ingredients and putting care into every bite. We believe your food experience should always feel special, flavorful, and a taste above the rest.
Pricing:
- House Crafted Cherry Limeade – $4
- House Crafted Peach Lemonade – $4
- Signature House Munchies Seasoning -$6.505 oz- $6.50
- 6 Pc Smoked Wings & Fries – $13
- Choco-Chuck Cookie – $5
Contact Info:
- Website: https://www.munchiesatx.com
- Instagram: @munchies.atx
