Today we’d like to introduce you to Pamela Clark.
Hi Pamela, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started my career as a self-employed web designer and later transitioned into software development—all while raising five children. Photography was always a creative outlet for me. I loved capturing my own children, my friends’ children, and even volunteering at their school to photograph students for the annual yearbook.
As my kids grew up and left home, I found myself wanting to use that creative spark to bring joy to other families. I began taking portraits for friends and local families, and what started as a hobby slowly grew into a true passion. Inspired by Anne Geddes’ iconic newborn imagery, I wanted to learn how to safely and beautifully pose newborns and capture those fleeting first-year milestones. I invested in workshops, studied studio lighting, and began building a small home studio dedicated to maternity and newborn photography.
The demand quickly grew, and in February 2023, I made the leap—leaving my full-time software career to pursue photography full-time. Less than a year later, in January 2024, I opened my own dedicated studio in Cedar Park. It’s filled with curated newborn props, an ever-growing maternity client closet, and everything needed to create a warm, comfortable, and personalized experience for every family.
I continue to invest in my craft, most recently learning from high-end photographers Igor and Yulia in Florida to refine my approach to modern-day headshots and elevated studio family portraits. Their mentorship inspired me to bring a more polished, editorial edge to my work while still keeping the heartfelt, authentic style my clients love.
Most recently, I launched Mondays by Mimi, an online children’s boutique inspired by my grandchildren and my love for timeless, photo-ready children’s fashion. The boutique features beautifully designed pieces that look just as lovely in everyday moments as they do in front of the camera.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road. Like many creative entrepreneurs, I’ve had my share of lessons learned the hard way. Early on, I put a great deal of trust—and money—into a well-known industry mentor who I believed would help guide my growth as a newborn photographer. I invested in her workshops, purchased her latest props and equipment, and even supported one of her business ventures that, unfortunately, turned out to be a scam.
It was a painful experience both financially and emotionally, but I look back on it as a turning point. It taught me to do deeper research, trust my instincts, and build my business on authenticity and integrity rather than hype. In the end, that experience made me stronger and more discerning—not just as a business owner, but as a person. It reminded me that success built on honesty, genuine relationships, and a true love for the craft will always outlast the shortcuts or shiny promises that seem too good to be true.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m the owner and photographer behind Perfectly Imperfect Photography in Cedar Park, Texas, where I specialize in newborn, maternity, and family portraits. My goal is to create timeless, heartfelt images that feel both beautiful and authentic—portraits that make my clients say, “I can’t believe that’s me.”
Over the years, I’ve developed a style that’s soft, emotive, and polished, yet never overly posed or forced. I believe the best moments are the ones that unfold naturally, and my sessions are designed to bring out those real connections—whether it’s a mother holding her newborn, a family laughing together, or a senior stepping confidently into the next chapter of life.
I’m especially proud of the experience I provide my clients. From the first inquiry to the final gallery, everything is thoughtfully curated. My studio includes a full maternity client closet, newborn props, and a calm, welcoming environment where families can relax and truly enjoy the process.
What really sets me apart is my ability to blend artistry with a deep understanding of children and families—something that comes from raising five kids and now being “Mimi” to my grandchildren. I bring patience, safety, and heart to every session.
Beyond photography, I also founded Mondays by Mimi, a children’s boutique offering heirloom-quality clothing designed to photograph beautifully. It’s been such a joy to merge my love of photography, fashion, and family into one creative vision. Seeing little ones wear these outfits in my studio and knowing I’ve helped capture a lasting memory—that’s what makes it all worthwhile.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
The photography industry is evolving faster than ever, and I think we’ll continue to see a stronger divide between mass-produced imagery and truly custom, high-end portrait experiences. With the rise of AI tools and the convenience of smartphone photography, people can take “good enough” photos anytime—but that accessibility is also creating a deeper appreciation for photographers who can craft something timeless, emotive, and artfully composed.
In the next 5–10 years, I believe clients will value the overall experience just as much as the final images. They’ll seek out photographers who offer guidance, personalization, and an environment that feels comfortable and elevated. The photographers who focus on connection, emotion, and craftsmanship—rather than volume—will be the ones who thrive.
I’ve already seen this shift firsthand and have embraced new technology to enhance my workflow while preserving the authenticity of my art. Tools like Narrative Select for culling, Lightroom and Photoshop for fine-tuning lighting and composition, and Evoto AI for subtle skin retouching allow me to deliver polished portraits without losing the natural essence of my clients. These tools free up more time for creativity and connection—the heart of what I do.
Ultimately, the heart of photography will always stay the same: preserving real, human moments. The tools may evolve, but the emotion behind the lens—the laughter, the love, the little details that tell a family’s story—will never change.
Pricing:
- Newborn Sessions – Starting at $399, including a fully styled session in my Cedar Park studio, use of curated props and wraps, and a selection of beautifully edited digital images.
- Maternity Sessions – Starting at $399, available in-studio or on location, with access to my client closet of designer gowns and professional posing guidance to flatter every stage of pregnancy.
- Family Portraits – Starting at $365, available in-studio or on location, designed to capture natural connection and genuine joy.
- Milestone & Cake Smash Sessions – Starting at $390, featuring themed setups, props, and optional outfit coordination for your baby’s first year. Cake smash sessions include cake and 2 outfits from my client closet, as well as timeless bathtub portraits
- Modern Headshots – Starting at $149, offering contemporary, editorial-style portraits perfect for professionals, creatives, and personal branding.
Contact Info:
- Website: https://perfectlyimperfectphotography.com
- Instagram: https://instagram.com/perfectlyimperfectphotog
- Facebook: https://facebook.com/perfectlyimperfectphotog
- Other: https://mondaysbymimi.com
Image Credits
Perfectly Imperfect Photography
