Today we’d like to introduce you to Ashley Cameron.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Ashley Cameron is the founder of Love&Cookies.
Love&Cookies began during a difficult time when her oldest son, Charlie, was diagnosed with Kawasaki disease at five, the leading acquired heart condition in children. After his treatment, they started baking cookies together, using family recipes and adding their own touch. What started as something they could do together during his recovery quickly extended beyond their kitchen.
They began baking for family, friends, and neighbors, and over time it naturally grew into Love&Cookies. In those early days, the business was shaped by the Austin community—through word of mouth, local support, and people coming back for the cookies.
Ashley didn’t start with a business plan. She built the business step by step, learning each part as she went. A major turning point came when Love&Cookies won first place in H-E-B’s Quest for Texas Best, which led to its first grocery placement and opened the door to retail.
Today, Love&Cookies has grown from a local idea into a frozen cookie dough brand available in grocery stores across the country. Even as the business continues to expand, it still holds onto what made it special from the beginning—simple recipes, familiar ingredients, and an easy way to enjoy fresh-baked cookies at home.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It didn’t start out that way. At the beginning, Ashley was a mom diving headfirst into something entirely new, learning how to run a business as she went.
As Love&Cookies grew, she took on each new stage one step at a time—from running storefronts to developing frozen cookie dough, refining recipes, and eventually building out production to meet growing demand.
Much of that growth meant stepping into unfamiliar territory, especially as the business moved into grocery and frozen retail, which is a completely different side of the business.
Ashley has been hands-on from the start, doing everything from the less glamorous day-to-day work to the bigger-picture decisions needed to grow the business.
There have also been moments that required difficult decisions about the direction of the business. Choosing to close retail storefronts and focus entirely on grocery was one of them, but it allowed the company to grow in a way that could scale.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Love&Cookies is known for making frozen cookie dough that lets people bake fresh, bakery-style cookies at home without starting from scratch. The focus has always been on creating something that feels simple and easy, but still delivers on flavor and consistency.
What sets the brand apart is how intentional every part of the product is. The recipes are built around flavor first, using ingredients and processes that support that, rather than chasing trends or shortcuts. The goal is to make something people genuinely enjoy and come back to.
That same approach carries through the business as a whole. Love&Cookies has grown step by step, focusing on what works and building in a way that supports long-term growth rather than quick wins.
The company is also mission-driven, with a portion of every bag sold supporting the Kawasaki Kids Foundation, connecting the brand back to the experience that started it.
What Ashley is most proud of is that even as Love&Cookies has expanded into grocery stores across the country, it has stayed consistent in both the product and the brand.
At the end of the day, it’s about making something that fits easily into people’s lives—an easy way to enjoy fresh-baked cookies at home that actually taste like they were made from scratch.
Is there something surprising that you feel even people who know you might not know about?
Something that often surprises people is that Ashley was working as a labor and delivery nurse while raising three young children when she started Love&Cookies.
She didn’t come from a food or retail background, and a lot of what she’s built has come from learning each part of the business by doing it—figuring things out in real time as the company grew.
That experience has shaped how she operates today. She keeps things practical, stays close to what’s actually working, and focuses on building something sustainable rather than overcomplicating it.
Contact Info:
- Website: https://www.getloveandcookies.com
- Instagram: https://www.instagram.com/getloveandcookies/
- Facebook: https://www.facebook.com/getloveandcookies
- LinkedIn: https://www.linkedin.com/company/getloveandcookies
Image Credits
These are Love&Cookies images
