Today we’d like to introduce you to Heather Orsak
Hi Heather, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My story is a unique and surprising one, even for me. I worked in IT in the financial services industry for almost 10 years. While I was engaged to my husband, I took on all my own wedding planning tasks. I was complimented by a vendor stating that I am more organized than most wedding planners and that planted the seed to what is now, The Perfect Day. I opened The Perfect Day while working a full-time job in the IT world. I continued both for 2 years until I realized that I no longer could sustain both as The Perfect Day was becoming far too busy, which was an amazing problem to have, especially since we just made it through the Covid pandemic. Transitioning from IT to a wedding planner is definitely an interesting path but I feel privileged to have been able to work in both worlds and learn so much.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As every endeavor, there are ups and downs. As a business owner in general, of course there are struggles. Our major road bump was the Covid pandemic with cancellations and rescheduling of weddings and events. The pandemic changed the wedding industry permanently from processes to guest counts to contract wording. I remember being on the phone with a bride 4 days before her wedding and crying with her as the qurantine was being implemented; knowing that all our planning and anticipation was cancelled was devasting. Although her wedding plans were cancelled, we still got her married in her parents’ back yard with her officiant on an iPad hanging from the wedding arbor, it was a true vision of love for this couple. Keeping The Perfect Day intact and growing throughout the pandemic is one of my personal major successes as a business owner but it came with a bundle of heart ache, hard work, and many late nights working.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I am the owner and founder of The Perfect Day. We are a wedding planning and production company that provides event planning and management services, curation of florals and rentals, bartending services, and invitation design and printing. We pride ourselves in our communication, dedication to the couples’ vision, and work ethic. I have an amazing team and store front open to the public based in New Braunfels where we are open to the public 9:00am – 4:00pm Monday – Friday while working events every weekend. I believe that the investment in a wedding planner is one of the most important investment couples can make when it comes to budget allocation for their wedding. A wedding is not just another day, it is THE day and having a dedicated and knowledgeable planner is not something to take lightly. The team at The Perfect Day services all of Texas and are here to assist all couples in one of the most important days of their lives.
Are there any books, apps, podcasts or blogs that help you do your best?
I believe in always trying to self-improve. I continuously attend wedding conferences, monitor wedding trends whether that is from social media, pod casts, magazines, other planners in other states, etc. The key is to never stop learning.
Contact Info:
- Website: https://www.theperfectdaynb.com
- Instagram: theperfectdaynb
- Facebook: theperfectdaynb
Image Credits
Lauren Crumpler Photography
Sarah Tribett Photo
Shy Laurel Photography
Renee Nunez Photography
The Crakes Photography
