Today we’d like to introduce you to Lyzz Torres
Hi Lyzz, thanks for joining us today. We’d love for you to start by introducing yourself.
I started my business, The Virtual Warrior, in August 2022 when my son was just 6 months old with $0 in my bank account. I wanted to ensure he had a bright future and that we wouldn’t have to depend on anyone. As the first in my family to start a business, I faced a lot of doubt in the beginning—many people didn’t think it would grow. But I was determined to prove them wrong. I started small, balancing work with full-time motherhood. It wasn’t easy—my son wasn’t in daycare, and he was waking up every 30 minutes at night. I was sleep-deprived, juggling everything, but I kept pushing forward. Slowly but surely, my client list grew, and with it, my confidence and determination.
Nearly three years later, my business is thriving!!! Along the way, I even started a motherhood podcast, though it’s currently on hold. I’ve always loved keeping busy, constantly brainstorming new ideas, and I’m thinking about bringing the podcast back in 2025. This beginning of this year, I found myself reflecting on how I could make an even bigger impact, which led me back to my roots as a senior paralegal at Lone Star Legal in Georgetown, TX. Now, I work a 9-5 there while running The Virtual Warrior in the afternoons, evenings, and weekends.
Being a single mom to my almost 3-year-old son is another full-time job, but I’m lucky to co-parent, which gives me every other week to focus fully on my business. It’s been a challenging but deeply rewarding journey, and I’m proud of how far I’ve come—both as a business owner and as a mom. Looking back, all the hard work and sleepless nights were worth it.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has definitely not been a smooth road—it’s been extremely difficult at times. In the beginning, I faced a lot of challenges with clients. I even had one try to sue me early on, which was incredibly stressful. On top of that, it was hard to get clients to respect me. I often caved under pressure and let people walk all over me because I was too afraid to set boundaries.
Running a business while being a full-time mom and dealing with personal matters made me want to close the business for good more times than I can count. There were moments where it all felt like too much. But in 2024, after my separation, everything changed. I went through a lot of personal growth and finally learned to listen to myself. I gained the confidence to stop being a people pleaser and started setting boundaries, which completely changed the way I handle my business and clients.
Now, I work 12-14 hour days, which can be exhausting and stressful, but I have an amazing support system and incredible clients who make it all worth it. The struggles taught me so much about resilience, self-respect, and the kind of business I want to run. Looking back, every hard moment helped shape the person and professional I am today, and I’m so glad I didn’t give up.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
The Virtual Warrior started as a business offering virtual executive assistant services and has since evolved into providing fractional COO services. Today, I specialize in virtual assistance, marketing, project management, and operations strategy, with a focus on helping businesses streamline their processes and achieve their goals. Most of my clients rely on me for the operations and strategy side of their businesses, where I help them build strong foundations and effective systems.
One thing that sets The Virtual Warrior apart is the personal touch I bring to every project. As a single mom and a self-starter, I understand the value of hard work, resilience, and efficiency. I’m not just here to check off tasks—I’m invested in my clients’ success and treat their businesses as if they were my own.
Brand-wise, I’m incredibly proud of the work I’ve done to create a professional, polished image. I did all of the branding myself with the help of Canva and Squarespace, and it’s been so rewarding to see my vision come to life. A big shoutout to Samantha Hayes Photography and Lexi Kendall Photo for helping bring my vision to life through stunning branding photos that perfectly capture the essence of The Virtual Warrior.
I also want to address something I’ve encountered often: many business owners or employers are hesitant to hire someone who is a single mom. There’s this misconception that moms won’t work as hard or will use their children as excuses to take time off. But let me tell you—moms are the hardest-working people I know. We know how to multitask like no one else, we have incredible patience, and we remember anything and everything. Running my business while being a single mom has proven that we’re capable of balancing it all and thriving.
For anyone reading this, I want you to know that The Virtual Warrior is here to help you take your business to the next level. Whether you need assistance with operations, strategy, marketing, or project management, I’m here to support you. I understand how hard it is to wear all the hats as a business owner, and my goal is to take some of that weight off your shoulders so you can focus on what matters most to you. Moms included—we’re built for this!
What has been the most important lesson you’ve learned along your journey?
The most important lesson I’ve learned along my journey is not to be afraid to set boundaries and say no to a client, even if you’re scared they’ll fire you. In the beginning, I was so eager to please that I let clients walk all over me. I was afraid that if I stood up for myself or enforced boundaries, I’d lose their business. But over time, I realized that saying yes to everything was draining me and making it impossible to deliver my best work.
Setting boundaries doesn’t mean you’re being difficult—it means you’re respecting yourself and your time. It shows clients that you value your work and expect the same in return. The clients who truly value you will respect those boundaries, and the ones who don’t aren’t the right fit anyway. It’s been a game-changer for me, and it’s something I wish I’d learned sooner. Respecting yourself and your limits is key to thriving, both in business and in life.
Contact Info:
- Website: https://thevirtualwarrior.us
- Instagram: @_thevirtualwarrior
- LinkedIn: https://www.linkedin.com/in/lyzztorresvazquez/
Image Credits
Samantha Hayes Photography
Lexi Kendall Photo
