Today we’d like to introduce you to Natalie Simpson
Hi Natalie, so excited to have you with us today. What can you tell us about your story?
Natalie was immersed in design from an early age, having grown up with a mother who was a dedicated interior designer. She went on to formalize her passion, earning her BA in Interior Design from San Francisco State University in 2013. Following her studies, Natalie joined her mother’s firm, where she led a complete rebrand and modernization of the business, running it successfully for seven years throughout the greater San Francisco Bay Area.
Adam’s journey began in 2011 when he opened Grape & Grain, a craft wine and beer bar, later co-founding Wursthall with renowned chef Kenji Lopez-Alt in 2017. In late 2020, they decided to leave the Bay Area and relocate to Austin, Texas. Upon arrival, Natalie worked with several larger design firms, while Adam explored the corporate tech world. In 2021, they combined their talents to create Palmetto Interiors and Renovations, bringing their shared vision for thoughtful design and innovation to life.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The journey has been anything but smooth. Balancing the demands of running a business with a young child, managing finances, overseeing marketing, handling operations, working with clients, and finding support in a new city, all while seeking reliable trade partners—it’s a constant juggling act. However, we’ve been intentional about building a solid foundation for the business, and now we’re fully prepared to elevate it to the next level.
Alright, so let’s switch gears a bit and talk business. What should we know?
We are a full-service interior design firm, with a strong focus on value engineering and seamless project management. Our involvement extends deeply into the construction process, ensuring precise construction documents and fostering a collaborative project environment. We bring our authentic selves to every client interaction, prioritizing honesty and trust. Our approach is informal, empathetic, and approachable, yet we always maintain professionalism where it matters most.
How can people work with you, collaborate with you or support you?
We offer complimentary digital consultations as a first step toward understanding the unique needs and vision for your project. This allows us to gather important details, ask the right questions, and ensure we’re aligned with your goals from the outset. Our firm prides itself on being highly adaptable, able to pivot and adjust as needed to ensure the highest level of client satisfaction. Whether it’s through efficient communication, adjusting timelines, or refining design concepts, we are committed to delivering a personalized experience that reflects your specific preferences and needs.
Contact Info:
- Website: https://palmettoatx.com
- Instagram: @palmettoatx
Image Credits
Erin Holsonback and Thomas Kuoh
