Today we’d like to introduce you to Sami Bernstein Spalter. She and her team shared their story with us below:
Sami Bernstein Spalter was just 25 years old when she was honored as one of Forbes’ 30 Under 30 for her work as an influencer marketing mastermind in her previous role as the CMO of Market. It’s no surprise that Bernstein is incredibly confident, driven, and visionary for her young age. After relocating to Los Angeles post-college graduation, Sami dove into her marketing career full-throttle; after exiting her agency in early 2021, she co-founded and launched FORM, a community-first digital platform featuring workouts, recipes, nutrition plans, meditations, and more. Now residing in Austin, Sami has lost over 70 pounds on her wellness journey. She uses her personal experience to drive positive impact within the wellness vertical, with FORM at the forefront of that conversation.
Alright, let’s dig a little deeper into the story – has it been an easy path overall, and if not, what challenges have you had to overcome?
Any entrepreneur would likely agree that one of the most challenging aspects of starting a business is the risk associated. It is easy to do what other people have already proven successful. Deviating off the typical path to success and instead creating your trail to the top only sometimes comes with many challenges and failures. Those moments when everything is not going as planned allow business owners to make hard decisions that lead to future growth. As a small but mighty team, we take immense pride in the culture we have established internally that is felt externally by our community. We have made some quick contractor hires to get things done rather than investing the time and energy needed to accomplish our goals to our standards, which resulted in a few bumps in the road and essential lessons learned.
As you know, we’re big fans of FORM. What can you tell our readers who might not be as familiar with the brand?
Our mission at FORM is to be a singular destination where anyone can form the best version of themselves, whatever that means to them; it’s a judgment-free zone where all are welcome. We offer hundreds of workouts ranging from HIIT to Pilates, as well as a library of recipes and meal plans. FORM’s #1 distinguishing feature is that we are a community-first digital platform – our FORM Fam includes hundreds of thousands of women worldwide who all have one thing in common – a commitment to forming the best versions of themselves through movement that brings them joy and food that fuels them.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you.
I have always admired that quote by Seneca “Luck is what happens when preparation meets opportunity.” I have invested much time, self-love, and energy to establish my skillset, connections, and work ethic. Your investment in yourself prepares you for the exciting opportunities that will present themselves—some call that luck, which I believe is the intersection of preparation and opportunity.
Pricing:
- $9.99/month when you sign up annually.
- Seven-day free trial to get you started strong 🙂
Contact Info:
- Website: joinform.com
- Instagram: @samispalter + @form
- Linkedin: https://www.linkedin.com/in/samibernstein/
Image Credits
first photo: Jillian Savage
