Today we’d like to introduce you to Al Magara.
Hi Al, please kick things off for us with an introduction to yourself and your story.
Austin Elite Motors began in 2014 as a family owned and operated dealership with a simple goal: offer a higher‑quality, more personal car‑buying experience. We’ve built our business around hand‑selecting each vehicle, keeping our inventory intentionally small so we can focus on quality over quantity. Because we know every car on our lot, we can stand behind what we sell and guide customers with confidence instead of pressure.
What really sets us apart is how hard we work to get our customers the service they need—before, during, and after the sale. Whether it’s finding the right vehicle for a specific lifestyle or budget, or helping with financing and follow‑up support, we take a one‑on‑one approach with every guest. Over the years, that commitment to care, transparency, and quality has helped Austin Elite Motors become a trusted spot for drivers across our community looking for a better dealership experience.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a perfectly smooth road, and those bumps are a big part of what shaped Austin Elite Motors into what it is today. As a family owned dealership that hand‑selects a limited number of vehicles, one of the biggest challenges has been balancing quality with growth. Keeping inventory small protects our standards, but it also means every buying decision matters and slower sales periods can hit harder than they might at a big‑volume store.
There have also been market challenges, like rising wholesale prices and increased competition for good used vehicles, which can make sourcing the right cars at the right value difficult. At the same time, we’re working in an industry where many customers have had negative past experiences, so we’ve had to work twice as hard to earn trust through transparency, clear communication, and standing behind every vehicle we sell.
On top of that, being family owned brings its own pressures—long hours, personal responsibility for our team, and competing with larger groups and online retailers. Adapting to a more digital world while still keeping our personal touch has been an ongoing learning curve. But pushing through those challenges together, and staying committed to hand‑picked quality and personal service, is exactly what has helped us build the reputation we have today.
Alright, so let’s switch gears a bit and talk business. What should we know?
We’re known for our personal, no‑pressure approach and the effort we put into helping each customer get the service and support they need. That includes helping match people with the right vehicle for their lifestyle and budget, being transparent about pricing and vehicle history, and working hard to make the process as smooth and straightforward as possible. We treat customers like neighbors, not numbers, and many of our buyers come back to us for their next vehicle or send their friends and family.
Brand‑wise, we’re most proud of the reputation we’ve built for trust, integrity, and consistency. We want readers to know that when you come to Austin Elite Motors, you’re dealing directly with a family that truly cares about what they put on the lot and how you feel driving away in it. Our brand stands for carefully chosen vehicles, honest guidance, and long‑term relationships, not quick transactions.
Can you talk to us a bit about the role of luck?
Luck has definitely played a role, but mostly in the sense of timing and the people who’ve crossed our path. We’ve had good luck with loyal customers who took a chance on a smaller, family owned dealership and then turned into our biggest advocates by sending friends and family our way, and that kind of support is something you can’t plan for. We’ve also benefited from market moments where the right cars were available at the right time and we were prepared to move on them, which is that mix of preparation and “being in the right place at the right time.”
There’s been “bad luck,” too—unexpected market shifts, inventory shortages, and periods where external factors made it harder to source quality vehicles or keep deals moving smoothly. Those moments can feel like setbacks, but they’ve forced us to tighten up our processes, get smarter about inventory, and double down on the things we can control, like service, transparency, and relationships.
Overall, we see luck as something that shows up, but only really helps if you’re ready for it. We focus on doing the work every day—hand‑selecting vehicles, taking care of customers, and running the business the right way—so that when those “lucky breaks” do come along, Austin Elite Motors is in a position to make the most of them.
Contact Info:
- Website: https://AustinEliteMotors.com
- Instagram: https://www.instagram.com/austinelitemotors/
- Facebook: https://www.facebook.com/AustinEliteMotors/
