Today we’d like to introduce you to DeJhauna Smith.
Hi, DeJhauna. We appreciate you taking the time to share your story with us today. Where does your story begin?
I have always been passionate about helping women and encouraging others to be the best version of themselves and dream the impossible. I earned a bachelor’s degree in Public Relations and Psychology from Southern Illinois University Carbondale. When I graduated, I had yet to learn what I wanted to do and began working a string of dead-end jobs that lacked fulfillment and purpose. While working those jobs, I never stopped daydreaming about how I could help other women broaden their horizons or encourage them to live a better life, as I was striving to do so daily.
In 2018, I finally took the leap, signed up for a holistic health coaching program, and began my journey of officially helping others. Initially, I planned to guide women to healing imbalances within their minds and bodies. After working in health coaching for a few months, I quickly learned I did not want to focus on physical health. While it was an area I held near my heart, I didn’t want to do it for the rest of my life. I always saw coaching as a long game. The career I would build to break free from my passionless 9-5 and lead me towards ultimate fulfillment and purpose. Spoiler: I have finally arrived!
In the fall of 2019, I experienced a string of tumultuous events in my personal life, and when I was finally able to come up for air, the name Reach Your Bliss popped into my head as I was driving one day in December, and I just knew that would be the name of my business. When Reach Your Bliss was birthed in 2020, we were a coaching practice focused on helping women build their confidence. I finally felt like I was in a space to do fulfilling work for myself and helping others. At this time, I was still processing heavy events in my personal life, and soon after the 2020 pandemic began, I decided to put Reach Your Bliss on pause. For the next year and a half, I focused on bettering myself and doing the inner and outer work necessary to be the best version of myself.
In December 2021, I relaunched Reach Your Bliss with a new fire burning. The relaunch was divine! While confidence was still our main objective, Reach Your Bliss began to focus on the mindset necessary to cultivate and sustain one’s confidence. While the work was fulfilling, I quickly burned out as a team of one and decided to put Reach You Bliss on pause again in October 2022. During our hiatus, Reach Your Bliss was completely reimagined into what it is today: a premier holistic image consulting firm that cultivates a magnetic presence for service-based women entrepreneurs! Personal evolution is one of Reach You Bliss’ core values, and we happily embody that every day by reflecting and reimagining when called to do so. The relaunch of Reach Your Bliss in June of 2023 has propelled us to new heights. With a strong team in place, we are creating change within the community of women entrepreneurs here in Austin and all over the country!
Please talk to us about the challenges and lessons you’ve learned. Looking back, it’s been easy or smooth in retrospect.
While it has not been a smooth road, I wouldn’t reroute any twists and turns I’ve experienced. I faced personal adversities from the beginning, such as healing from a miscarriage and divorce. While these events could have easily crippled my confidence and self-esteem, I chose to rise and face the daily battles that came with rebuilding one’s life. And while many of these battles were fought silently alone, I always trusted that God had bigger plans for me. After each relaunch, Reach Your Bliss came back bigger and better. I also moved with elevated confidence and surety that I was headed in the right direction. Where I once may have struggled with marketing in a way that was authentic for me, I now embraced my natural flow. And while I teach confidence, I struggled for years to feel confident as a service provider myself. He often questioned if I was showing up right or if my message would be received well. Thankfully, I was able to work with some amazing coaches along the way and can now show up as my authentic self confidently.
As you know, we’re big fans of Reach Your Bliss. What can you tell our readers who might need to be more familiar with the brand?
Reach Your Bliss is a holistic Image Consulting firm. We specialize in crafting a magnetic personal presence for service-based women entrepreneurs and founders who are frustrated and overwhelmed with gaining the traction necessary to grow and scale their businesses. We are known for helping women entrepreneurs and founders establish unparalleled confidence that allows them to attract their dream clients effortlessly. We found that while many women entrepreneurs and founders are experts in their discipline, they have yet to cultivate their influence enough to use it to their advantage. With our guidance, our clients learn to foster their influence and cultivate a magnetic persona that attracts more of the clientele they want for their businesses.
Reach Your Bliss uses a holistic approach when crafting an image that is powerful and authentic for our clients. This differentiates us from other image consulting firms or regular personal stylists. We understand the importance of having a polished and refined exterior image. However, we have also learned that if the interior doesn’t match the exterior, you are likely to regress to previous versions of yourself that repeal future clientele. As our client, you will leave with a magnetic presence that instantly attracts your dream clients and the knowledge to sustain your new persona.
I am most proud of helping women cultivate their inner badass and use it to do more good. I grew up shy, always afraid to show up as my most powerful self out of fear that I may be rejected. After years of inner and image work, I have been able to remove the veil of rejection. Through Reach Your Bliss, I can help other women take off that veil, fully step into their power, and serve more of the people they have been called to serve.
Reach Your Bliss specializes in working with service-based women entrepreneurs. Our most popular offering – Image Ascension – takes you on a journey of becoming the badass you’ve always envisioned yourself to be so you can break through the frustration and overwhelm of gaining traction to grow your business and magnetically attract your dream clients instantly. Throughout the 5 weeks, we dive deep into defining exactly who you want to be, what you look like on the outside (style, personal colors, wardrobe, etc.), and who you are on the inside (habits, mindset, daily systems, etc.).
Reach Your Bliss also offers a la carte services for service-based women entrepreneurs who may want to focus on one component of cultivating their magnetic presence.
- Personal Color Analysis – We’ll identify the best colors for you and your power color.
- Wardrobe Reconstruction – We’ll review your current wardrobe and help you create a capsule wardrobe that aligns with your authentic self and creates ease within your day.
- Personal Shopping – Have a special event coming up? We’ll do the shopping for you OR with you. We are creating a look or looks that will radiate confidence and power.
- Mindset Coaching – We’ll discuss what needs to shift within your mindset so that you may begin to attract your dream clients and put an action plan together.
Can you tell us more about what you were like growing up?
Growing Up, I was pretty shy. I was the quiet kid who was always reading or daydreaming. I could average about 20 books a summer and 10 or 15 throughout the school year. A few favorites were Lily Crossing, A Breath of Fresh Air, and The Twilight series! As an avid daydreamer, I often dreamed about the cities I wanted to live in or explore. Since a young age, travel has always been a passion of mine; my family didn’t have much money to travel, so I would spend time reading different travel books imagining myself exploring other cities like New York, Los Angeles, and Sydney. While I may have been shy, I had an adventurous spirit; from going on week-long canoe trips through Minnesota, exploring The Grand Canyon and surrounding national parks, to tracking through downtown Chicago, I was always ready for the next adventure. I, unfortunately, was born uncoordinated, so sports were outside the cards for me. The only sport I played was debate.
Contact Info:
- Website: reachyourbliss.com
- Instagram: @DeJhauna
- Linkedin: DeJhauna Smith
