Today we’d like to introduce you to Elena Yanes
Hi Elena, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My Story: The Journey to Hermanas Events
My name is Elena Yanes, and my passion for event planning has been shaped by my journey as a business owner, mother, and mentor. From the start, I set out not only to build a business but also to empower others along the way. Like most entrepreneurs, I faced unexpected turns that weren’t part of my original plan—but each one led me to where I am today.
I completed high school early so I could stay home with my son, balancing my desire to build a family with my determination to succeed professionally. At a time when I thought career opportunities might be limited, I discovered the world of event planning and quickly fell in love with it. When choosing my major, I realized that earning an associate’s degree at our local community college was within reach. I took that step, knowing that my education would be the foundation for a brighter future.
During my final course, an internship led to a 10-year career and mentorship with a company that shaped me into the event coordinator I am today. That company was originally Hermanas Inc., founded by my mentor, who guided me throughout my career. When the opportunity came to step into ownership, I chose to continue the Hermanas name—not just as a business, but as a tribute to what it has always represented: sisterhood, connection, and excellence in event planning.
In 2023, I took a bold leap of faith—I left my full-time job to fully pursue my dream of running Hermanas Events. Now, as a wife and mother of three, balancing my family’s needs with my professional goals continues to be my driving force. My journey has taught me that success isn’t just about planning beautiful events—it’s about building meaningful connections, embracing life’s unexpected moments, and creating a legacy that inspires others to chase their dreams.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Overcoming Obstacles & Embracing Growth
Every journey has its share of unexpected moments, and mine has been no different. From the start, balancing my role as a mother while pursuing my education and career required determination. I completed high school early to care for my family, but I never let go of my ambition. Stepping into the events industry at a young age meant proving myself, earning trust, and building credibility with vendors and clients—something that took years of dedication and hard work.
One of the most defining challenges came during the COVID-19 pandemic. The world of celebrations came to a halt, and like so many in the industry, I faced uncertainty. But instead of waiting for things to return to normal, I focused on how I could still bring joy to families during such a difficult time. That period reminded me why I love what I do—helping people celebrate life’s most meaningful moments, no matter the circumstances.
Taking over Hermanas Events was another leap of faith. Transitioning from a coordinator to a business owner meant stepping into new responsibilities, leading a team, and ensuring that the name I had worked under for a decade continued to thrive. Through each challenge, I’ve learned that success isn’t just about beautifully executed events—it’s about adaptability, passion, and creating experiences that last a lifetime.
Alright, so let’s switch gears a bit and talk business. What should we know?
At Hermanas Events,we strive to be a team of coordinators and planners who handle every detail of our clients’ events with care and intention. We want our clients to feel like they have family supporting them without their actual family members handling the stress of event details.
Hermanas Events LLC is a wedding and event planning company serving the Austin, and surrounding areas, specializing in creating seamless, memorable celebrations. From weddings and quinceañeras to milestone birthdays and corporate events, we take pride in handling every detail with care and intention.
What sets us apart is our deep-rooted belief that every event should feel like family. We don’t just coordinate logistics—we build relationships. Our team thrives on great interaction with our clients, their families, and all vendors involved, ensuring a stress-free and enjoyable experience for everyone. We approach each celebration with the same dedication and love as if it were our own loved one’s special day.
Our expertise lies in personalized planning, organization, and execution. We’re known for our ability to blend cherished traditions with fresh, contemporary touches, making every event unique to the people we serve. Whether it’s guiding a couple through their wedding journey, assisting a family in planning a quinceañera, or ensuring a corporate event runs flawlessly, we take pride in turning visions into reality.
Brand-wise, we are most proud of the trust we build with our clients and our commitment to excellence. Our passion for celebration, combined with our ability to create a stress-free planning experience, makes us stand out.
For anyone looking for a dedicated, experienced, and heart-centered team to bring their event to life, Hermanas Events LLC is here to make it happen—flawlessly and with love.
Is there something surprising that you feel even people who know you might not know about?
Something Surprising About Me
Many people may not know that I became a parent at a young age. It was an unexpected journey, but one that brought immense love, purpose, and drive into my life. Instead of seeing it as something that would hold me back, I embraced it as an opportunity to grow and build a future for my family. Through it all, my husband has been my biggest supporter, and I’m incredibly proud of him—not only for standing by me but also for serving in the military for six of those years. His dedication and sacrifice have been a huge part of our journey, and together, we’ve built a life full of love, resilience, and purpose. That same passion and commitment are what I bring to every event I plan—ensuring that my clients feel supported, celebrated, and at ease throughout their special moments.
My Austin Roots & Community Connection
Austin isn’t just where I run my business—it’s been home to my family for three generations. I love this city for the energy it brings and the incredible clients I have the pleasure of meeting and working with. The people here are as diverse and vibrant as the events I plan, and that makes my work even more rewarding. I enjoy visiting venues that have been around for years, rich with history and charm, but I also love experiencing new spaces and trends that continue to shape the area. Serving Austin and the surrounding communities allows me to bring both tradition and fresh ideas to my clients, ensuring that every celebration reflects their unique story.
Contact Info:
- Website: https://www.hermanasevents.com
- Instagram: https://www.instagram.com/hermanaseventsllc/
- Facebook: https://www.facebook.com/hermanaseventsllc
Image Credits
Juan Ruiz Photography
Covenant Pictures
Creative Lab Studio
