Today we’d like to introduce you to Heath Hale.
Hi Heath, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
As a second-generation auctioneer, my passion for relive auctions has existed for about as long as I could walk. I grew up “working the ring” in various auction industries – real estate, equipment, cattle, etc. and spent the early years of my career as an auctioneer, ringman, and Sales Manager/VP of a national auto auction company. I loved selling and being in the “family business”.
Around 2010, I was asked to fill in at a charity benefit auction and had never attended a gala before. Its non-profit had a $40,000 fundraising goal and the live auction alone raised more than 4 times the goal. My team and I had a blast in that environment and when the Executive Director shared with me that we had helped “save lives here tonight” I knew I was hooked on benefit auctions. I began raising money for charity as a side project when I was able and through the years, realized that there were so many incredible organizations hosting live auctions in need of great auctioneers. I developed a genuine passion for raising money to impact those in need, and my company, Cowboy Auctioneer, was born. We are truly humbled that 10 years later, we’ve raised almost $200 million for charity.
My work with charities grew as my company did and I started consulting charities on how to set their events up to maximize their giving. My team and I dug into details and explored new opportunities to help our charity partners raise the most money possible. One wildly beneficial resource for our charity clients has been consignment, where companies provide discounted packages (travel, memorabilia, experiences, etc.) to charities to help them increase the funds raised and the impact made at their fundraising events.
We began utilizing consignment packages with some of our charity partners and quickly learned that there were great companies out there providing spectacular packages and there were also companies out there that were not taking care of the charity or their donors. We spent a lot of time vetting companies and providing strategic recommendations to our charity clients at Cowboy Auctioneer and it was so beneficial, we realized that it could and should be a resource available to the entire charity industry. Thus, CharityACE was born.
CharityACE is an aggregator of the top charity consignment packages in the industry from only tried and true vetted providers. Our team provides free consulting to charities to ensure that they are choosing the best, no-risk consignment packages that fit their goals and their audience in order to raise more and advance their life-changing missions.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
CharityACE was created because of the challenges that charities were facing – both in finding great packages to present to their donors and in finding companies that they could trust. There have certainly been challenges as we created a company focused on the charity’s needs rather than the standards of the industry but that’s the reason we exist. We are still a small but nimble team and have great people in place to serve charities nationwide and provide a service and product that yields top results and makes a positive impact on the world.
Thanks – so what else should our readers know about CharityACE?
CharityACE provides consignment packages to charities looking to expand their fundraising initiatives but we are unique in that we are not actually a consignment provider. We saw a need for charities to have assistance in navigating the consignment process – from choosing the best packages to ensuring their donors are taken care of – so we have streamlined the entire process for them.
Our team partners with top consignment providers from across the industry to create a centralized one-stop-shop where charities can go to view and gain access to a comprehensive list of the best packages from each vetted provider. Our team provides free, unbiased consulting to help charities choose the right packages and they are not limited to the offerings of a specific provider – they gain access to each provider’s niche offerings in order to develop the ideal lineup for their fundraiser. Our team ensures that after the sale of each package, the donor experience goes smoothly and ultimately leads to future support for the charity’s mission.
We always put the charity first – letting their individualized needs and the return on investment lead our business decisions so that collectively, we can support more people through the incredible work being done by nonprofits across the country.
If you had to, what characteristic of yours would you give the most credit to?
A passion for serving charities and growing the collective impact of their missions is what I keep at the forefront at all times. I am able to bring my business knowledge from other industries to better serve charities in multiple fundraising roles. I assess the current state of the nonprofit industry and when I recognize a space that can be improved upon for the charities, I create a vision for finding a solution and filling that void.
Pricing:
- CharityACE products are risk-free: the charity understands the cost pre-event but does not pay for the product until it has been successfully sold at their fundraiser. If it does not sell, the charity is not responsible for paying for the package.
- CharityACE service is free: receiving consultation, coordination, and invoicing is free for charities and clients.
Contact Info:
- Website: https://www.charity-ace.com/
- Instagram: https://www.instagram.com/charityaceexperiences/
- Facebook: https://www.facebook.com/CharityACEexperiences/
