Today we’d like to introduce you to Julio Rodriguez.
Hi Julio, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started by helping small restaurants with limited resources but big ambitions. At first, it was tough — budgets were tight and every campaign was a test. But little by little, the results built trust. Clients began referring us, and soon we were growing without needing to knock on doors. What makes Spoons special is simple: we’ve built everything on transparency, loyalty, and delivering results that truly help our clients grow.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not a smooth road — and honestly, I wouldn’t have it any other way. In the early days, the biggest challenge was resources. Most of the restaurants we worked with had tight budgets, so every campaign had to stretch as far as possible. That meant being creative, testing constantly, and proving that marketing wasn’t an expense but an investment.
Another struggle was learning to adapt to how unpredictable the hospitality industry can be. Consumer habits shift fast, platforms change their rules overnight, and external factors — from economic downturns to global events — can hit the industry hard. We had to become extremely agile, ready to adjust strategies quickly while still keeping our clients’ trust and confidence.
The lesson? Growth rarely comes easy. But if you stay transparent with your clients, face challenges head-on, and never lose sight of why you started, every obstacle becomes a stepping stone.
As you know, we’re big fans of Spoons Agency. For our readers who might not be as familiar what can you tell them about the brand?
Spoons Agency is a marketing agency built specifically for the hospitality industry. We focus on helping restaurants, bars, and food businesses grow by connecting them with the right audiences and turning visibility into real results — more reservations, more loyal customers, and more revenue.
We specialize in a mix of digital strategies that actually move the needle: performance-driven social media, targeted email campaigns, SEO, Google Ads, loyalty programs, and innovative automations. What we’re known for is simple — we don’t just make things look good, we make them work. Every campaign is backed by data and designed to generate measurable growth.
What sets us apart?
We don’t chase clients, and we don’t sell empty promises. New clients come to us because of the track record we’ve built. Transparency and loyalty are at the heart of everything we do — our clients know that we’ll celebrate their wins as if they were our own, and when challenges come, we’re the first to roll up our sleeves and find solutions. That sense of partnership is what makes us different.
What we’re most proud of brand-wise is that our work has created a ripple effect. When a restaurant grows, it’s not just a number on a report — it’s jobs created, local suppliers supported, and communities strengthened. Being part of that impact is what excites us most.
What we want readers to know is this: Spoons Agency is more than a marketing partner. We’re here to be your growth partner, someone who stands by you through the ups and downs of the industry, ensuring that your brand doesn’t just survive — it thrives.
If you had to, what characteristic of yours would you give the most credit to?
For me, the most important quality has been transparency. From the very beginning, I made a commitment to be honest with clients — even if that meant telling them things they didn’t necessarily want to hear. That honesty builds trust, and trust is the foundation of long-term partnerships.
But transparency alone doesn’t work without loyalty and consistency. I treat every client’s goals as if they were my own. That means celebrating their wins, staying present through the tough times, and always finding a way forward when challenges arise.
In short, I’d say the characteristic that has defined my success is the ability to be both transparent and fiercely loyal. Clients know we’re in this together — and that’s what keeps relationships strong and results sustainable.
Pricing:
- Restaurant Photoshoot (Food and Spaces) – $1200 per session
- Social Media Management – $1500
- Ads Management – $800
- Local SEO – $1600
- Restaurant Website – $1100
Contact Info:
- Website: https://spoons.agency
- LinkedIn: https://www.linkedin.com/company/spoons-agency/
