Today we’d like to introduce you to Renee Fouquet.
Hi Renee, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started CLEAN.FIT out of my personal passion for healthy living. I believe that eating clean, real foods, and staying active can give you the energy to live the life of your dreams!My focus on wellness came from seeing first-hand what it’s like to not have your health: my little sister Rachael was born with congenital heart disease, which led to a heart transplant at age five. This beautiful gift of life gave us 14 more incredible years with Rachael!.According to the CDC, up to 40% of annual deaths from the top five leading causes in the US are thought too preventable. In other words, the small lifestyle decisions we make every single day add up cumulatively to either give us health or risk facing disease.
This is staggering! Seeing what Rachael went through from having a disease that she didn’t choose made me so passionate about helping people avoid awful diseases that they can potentially prevent!It’s become my personal mission to encourage and educate others to preserve their most important asset: their health. And because I know full-well how short life is, I want to inspire people to maximize the gift that is each and every day – by choosing happiness, by being committed to learning and growing, and by being kind and loving towards yourself. Rachael’s life purpose was to change people’s lives for the better. It’s with honor that I strive to carry on that torch. So, I created CLEAN.FIT to help people fuel their mind and body to be the best version of themselves!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business is NEVER easy… as they say, if it were, everyone would do it! When I am asked what the hardest part of starting a business is, I say “everything!” because it is so true. When you’re starting off, you don’t know how to do most things, and worse – you don’t even know what you don’t know. I experienced many challenges that are unique to product-based businesses right off the bat – figuring out inventory control, supply/demand, pricing correctly, and logistics such as product storage and box packing. Not to mention – the beast that is marketing! You can have the best business idea in the whole world, but if no one knows about it, no one is going to buy it. My biggest marketing challenge at first was messaging – figuring out how to succinctly explain what our product is, and creating a compelling offer. It’s one thing to explain what your business is to someone in person, it’s yet another to figure out how to grab a potential customer’s attention online in three seconds or less when they are being bombarded with information overload… and getting them interested enough to want to learn more.
I faced A LOT of trial and error to see what would stick… the first year and a half of business was honestly just trying to get our messaging right so we could attract the right target audience. Our sales suffered because of this, but if we didn’t try and fail, we wouldn’t have figured out what people want from us. I think that’s true for most businesses, you usually don’t knock it out of the park the first time… or the first several times for that matter. Success is usually right on the other side of where most people give up, so you just have to keep going!
We’ve been impressed with CLEAN.FIT box, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
CLEAN.FIT is a monthly subscription box of clean, healthy snacks, supplements, and superfoods. The products inside will NEVER include any yucky ingredients such as: GMO’s, preservatives, fillers, artificial sweeteners/colors/flavors, etc. You’ll find only good, clean yummy snacks! Plus, every box contains an at-home workout you can do without any special equipment, to leave you feeling strong. We are known for curating items that our community can trust – we do the work of researching products and making sure they are of the highest quality and contain NOTHING artificial. This is what sets us apart – there are plenty of other snack subscription boxes out there, but not any that guarantee the items are “clean” and natural – while still being delicious!
What has been the most important lesson you’ve learned along your journey?
My biggest takeaway is NEVER GIVE UP! Keep on going in the direction of your dreams. Small positive actions add up to BIG results. There is no such thing as an overnight success. It’s more like a ten year overnight success!
Pricing:
- Regular size boxes start at $29.70/month (with an average value of $50+) – we have Gluten-free, Dairy-free, Vegan, and Vegetarian boxes available!
- #SuperSnacker size boxes start at $50.96/month (with an average value of $75+) – we have Gluten-free, Dairy-free, Vegan, and Vegetarian boxes available!
Contact Info:
- Email: hello@cleanfitbox.com
- Website: cleanfitbox.com
- Instagram: instagram.com/clean.fit_box
- Facebook: facebook.com/cleanfitbox
Image Credits
Andrea Fornerova Shelby Bella
