Today we’d like to introduce you to Trina Berks
Hi Trina, we’d love for you to start by introducing yourself.
For sure! My journey has been all over the place, but that’s what makes it fun. I grew up in Lincoln, Nebraska, as a shy kid who loved sports. Even though I was quiet, I ended up being team captain in multiple sports, which forced me to step up and be a leader.
Fast forward, I got into tech and built a solid career as a Technical Program Manager, but I’ve always been the person people come to when they feel stuck. Whether it’s friends needing help staying on track with their goals or coworkers trying to get more organized, I’ve always loved helping people figure things out. I also just love learning new things. DIY projects, new tech, productivity hacks—if there’s a way to make something better, I’m all in.
In 2019, my wife Madison and I moved to Austin, and not long after that, I got into content creation. During COVID, I jumped headfirst into TikTok, just messing around and seeing what would happen. I was terrified at first—I thought because of who I was (a mixed, tomboy, lesbian), I’d get made fun of. But I quickly learned that strangers aren’t as scary as I thought. In fact, they can appreciate you even more than the people closest to you. I ended up growing a fan base of over 100,000 across all my platforms. (A viral video of me accidentally lighting my kitchen on fire while my dogs ran for their lives might have contributed to that.)
That experience taught me that it’s okay to open up, be yourself, and share your life—because people relate to the real, unpolished stuff.
That’s also what led me to coaching. I help people stop overthinking, get out of their own way, and actually follow through on the things they say they want. No fluff, no unrealistic routines—just simple steps to build momentum and finally feel good about their progress. I do this through 1:1 coaching, where I help people stay accountable, create systems that work for them, and actually enjoy the process instead of dreading it.
At the same time, I create content online about productivity, mindset, and life in general—showing the real ups and downs of trying to balance it all. Oh, and I’m also a new parent, which has been a wild ride. Sleep deprivation hit hard, but it’s also taught me a lot about showing up even when things aren’t perfect.
So yeah, my path has been a mix of tech, coaching, DIY and content creation, but at the core of it, I just love helping people stop starting over and finally get where they want to go. And honestly, I’m just getting started.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not a smooth road—but I don’t think the best things in life ever are.
There have been plenty of struggles along the way. Moving to Austin in 2019 was a huge change. We left behind everything familiar—family, friends, and our comfort zone—to start fresh in a new city. It was exciting, but also terrifying.
Back home, I was the person who always had a connection for everything. Need a new car? I know a guy. Need your roof fixed? I’ve got a contact. Moving meant leaving all of that behind and starting from scratch, which felt overwhelming. Madison’s cousin told us, “It took us two years to find our people here.” At the time, I thought that was wild—but sure enough, after two years, we found ourselves saying the exact same thing.
Building a new life takes time, and that was one of the first big lessons we learned in Austin.
Then COVID hit, and like a lot of people, I had to figure out what life looked like in a world that felt completely flipped upside down. That’s when I really dove into content creation. I was scared to put myself out there, worried about how people would react—not just because I was new to making videos, but because of who I was. Growing up, I had this fear that being a mixed, tomboy, and lesbian would make me an easy target. But surprisingly, strangers on the internet weren’t as harsh as I expected. In fact, they embraced me, and that changed everything.
Of course, life didn’t stop throwing curveballs. My wife and I went through the intense journey of IVF to have our son, which was a rollercoaster of emotions, finances, and patience. Then Ledger was born, and let me tell you—becoming a parent while trying to grow a business, work full-time, and still be a human has been one of the hardest adjustments of my life. Did I mention we also have 3 dogs? Sleep deprivation? That hit hard. Trying to maintain routines while being exhausted? Brutal. But through it all, I’ve learned how important it is to keep showing up, even when things aren’t perfect.
I’ve also had to battle my own doubts. Starting a coaching business meant facing imposter syndrome head-on—wondering if I was really qualified, if people would actually want to work with me, if I could make this work while still balancing my full-time job. It’s easy to get in your own head, but I’ve learned that action kills doubt. You just have to start, figure things out as you go, and trust that you’ll get better along the way.
So no, it hasn’t been smooth. But every challenge has shaped me, and honestly, I wouldn’t change a thing.
As you know, we’re big fans of Transform with Trina. For our readers who might not be as familiar what can you tell them about the brand?
I help people get out of their own way and actually follow through on the things they say they want to do.
I specialize in 1:1 coaching, where I help people stop overthinking, build real momentum, and finally stay consistent—whether that’s in their personal life, career, or creative projects. I don’t believe in complicated, unrealistic routines or relying on motivation that fades. I help people create simple systems that fit into real life, so they can stop starting over and actually make progress that sticks.
One big thing that sets me apart is how I introduce tech that people already have at their fingertips—their phones. I don’t push fancy paid apps or complicated setups. I show people how to use what’s already built into their phone—Reminders, Calendar, Notes, alarms—to free up mental space and stay on track. Most people think phone alarms are just for waking up or taking medication, but they can be game-changers for creating new habits, remembering small details, or staying accountable to yourself. The less you have to remember, the more energy you have to actually do the things that matter.
Brand-wise, I’m most proud of the impact I’ve had on the people I’ve worked with. Seeing someone go from stuck and overwhelmed to feeling capable and in control is the best feeling. I love that my coaching isn’t about forcing people into a rigid system—it’s about helping them create their own version of success.
If there’s one thing I want people to know, it’s that consistency doesn’t have to feel hard. You don’t need to overhaul your entire life or suddenly become a morning person to make progress. Small, intentional actions, done consistently, will change your life more than any “perfect plan” ever will. That’s what I help people do. And honestly? It works.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think we’re going to see a massive shift in how people approach productivity, accountability, and personal growth over the next 5-10 years.
For one, coaching is becoming more mainstream. It used to be something only high-level executives or athletes had, but now, everyday people are realizing the power of having a coach—not just for business or fitness, but for life in general. More people are investing in themselves, not just for skill-building, but for mindset, structure, and actually following through on what they say they want.
Another big shift? Tech is going to play an even bigger role in personal development. AI, automation, and simple tools on our phones will make it easier than ever to track progress, stay accountable, and remove the mental clutter that holds people back. We already have everything we need right in our pockets—apps like Reminders, Calendar, and Notes—but most people aren’t using them in a way that truly helps them. I think we’ll see a rise in people looking for low-tech, high-impact solutions—simple, effective strategies that don’t require them to buy expensive software or add more complexity to their lives.
Another trend I see growing? Community-based accountability. People are tired of trying to do everything alone. There’s a huge rise in paid communities, group coaching, and social platforms focused on personal growth, and I think that’s only going to expand. More people will turn to small, tight-knit groups for support, motivation, and accountability, rather than relying on willpower alone.
And lastly, more people are realizing that productivity isn’t just about doing more—it’s about doing the right things. Hustle culture is fading, and people are starting to prioritize progress over burnout. Over the next decade, I think we’ll see a shift from extreme productivity hacks to sustainable habits that actually make life better, not just busier.
At the end of the day, people don’t need more information—they need systems and support to actually apply it. That’s where coaching, tech, and community are all going to play a huge role in the future.
Pricing:
- Free Consultations
- Breakthrough Call – $500 for 2 hours
- 1:1 Coaching is customized per client
Contact Info:
- Website: https://transformwithtrina.com
- Instagram: https://www.instagram.com/trinaberks
- Facebook: https://www.facebook.com/trina.berks
- Youtube: https://www.youtube.com/trinaberks
- Other: https://trinaberks.kit.com/profile/posts
