Today we’d like to introduce you to Uriel – Ude Rosales.
Hi Uriel – Ude, please kick things off for us with an introduction to yourself and your story.
I grew up spending time in my family’s small print shop on my dad’s side – a place filled with the hum of printing presses, the smell of ink, and stacks of freshly printed flyers. After my parents divorced, the shop became the space where my dad and I connected. While visiting him, I’d sit behind his desk designing little mock flyers, not realizing that those moments were shaping the work I’d one day be called to do. That shop wasn’t just a business, it was creativity, community, and resilience all in one place. And it planted the earliest seeds of my passion for storytelling and design.
As I got older, that spark turned into a love for art, photography, and marketing. I followed that passion into education, earning a B.A. in Marketing and a Digital Marketing Certificate from The University of Texas at Austin. Over the past 13+ years, I’ve worked across local projects, agency collaborations, and corporate roles — blending creativity with data-driven strategy to help small and mid-size businesses grow with intention and clarity.
In 2023, I decided it was time to build something that reflected both my upbringing and my values. That’s how Digital Pulse Innovations was born – a people-first marketing company built on transparency, community, and a genuine desire to help local businesses thrive. My goal is to take the heart of that little print shop – the relationships, the creativity, the sense of possibility – and bring it into the digital world.
Today, DPI helps entrepreneurs and service providers show up online with the confidence and professionalism they deserve. Every project is a partnership, every brand has a story worth telling, and every small business has the potential to make an outsized impact on its community.
Outside of work, I’m grounded by my family, my faith, and my involvement in our local church. And I continue to champion small businesses – the same kinds of businesses that shaped my childhood and inspired my journey.
Digital Pulse Innovations isn’t just a company for me – it’s a continuation of my parent’s legacy, my family’s resilience, and a lifelong passion for helping others grow.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road. Digital Pulse Innovations started long before it had a name — back when I was freelancing for family and friends, learning as I went, and doing whatever I could to help the people around me grow their businesses. At the same time, I was working a full-time corporate job in finance to pay the bills. For years, it felt like I was living two full-time lives: the one that paid the rent, and the one that fueled my passion.
I am usually the first one awake in my home – up at 5am – and the last one to sleep around 11pm. Nights, weekends, lunch breaks…. I poured every extra minute into building something I believed could make a difference. And even with all that work, there were moments I doubted myself. Marketing is a competitive industry, and taking the leap felt risky. But my wife kept reminding me that passion and purpose are worth betting on; and ultimately, she’s the one who pushed me to finally make the jump.
Starting and growing a marketing agency comes with its own set of challenges. You have to constantly learn new tools overnight, juggle dozens of moving pieces, wear ten different hats, and keep your creativity high even when your energy is low. You deal with tight deadlines, unpredictable workloads, tough clients, imposter syndrome, managing expectations, cash-flow swings, and the pressure of being the person everyone looks to for answers. And when you’re building something from the ground up, you don’t have a big team or a safety net – it’s just you showing up every day with grit and a belief that what you’re doing matters.
But every challenge has taught me something – about resilience, consistency, leadership, and the importance of staying true to people-first values. The hard road is also the road that shaped Digital Pulse Innovations into what it is today: a company built on perseverance, purpose, and the belief that small businesses deserve marketing that genuinely supports their growth. Most of all treating people as family and always providing transparency.
Alright, so let’s switch gears a bit and talk business. What should we know?
What sets Digital Pulse Innovations apart is that we are a bilingual, people-first digital marketing agency dedicated to helping small and mid-size businesses grow with clarity, confidence, and community. We specialize in local service providers – barbershops, salons, concrete contractors, movers, churches, boutiques, and family-owned businesses – the kinds of businesses that often get overlooked by bigger agencies but are the heart of the communities we live in.
What started as a side hustle has evolved into a modern, full-service agency offering brand identity, website design, SEO, social media content, automation systems, and reputation management. But more than the services, what sets us apart is how we work. We don’t believe in cookie-cutter marketing. Every brand has a story, a culture, and a personality – and our job is to bring that to life in a way that feels authentic and actually generates results.
DPI is built on four core values: faith, creativity, transparency, and community.
We’re known for being hands-on, collaborative, and truly invested in the success of the businesses we partner with. Whether it’s building a brand from scratch, redesigning a website, fixing a broken marketing system, or helping a small business owner show up confidently online, we approach each project like it’s our own.
I’m most proud of the trust we’ve built with our clients. Many come to us feeling overwhelmed or burned by past experiences, and it means everything to provide a space where they feel supported, understood, and excited about their marketing again. I also take pride in mentoring interns, uplifting other creatives, and supporting family-owned businesses – something that ties back to my roots and the small print shop where my passion originally began.
At the end of the day, DPI isn’t just about marketing – it’s about empowering people, strengthening communities, and creating opportunities for small businesses to grow in a digital world that can feel complicated and intimidating. My goal is simple: make marketing feel human again.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Something surprising is that I didn’t come from a tech or agency background – I came from finance. Most people don’t know that for years, I ran DPI before it was even a company — working from 5am to 11pm, juggling a full-time job in finance, freelancing on the side, and teaching myself everything I now offer clients (aside from the skills I developed via college). People see the brand I’ve built today, but not the countless late nights, early mornings, and years of learning behind it.
Contact Info:
- Website: https://www.digital-pulse-innovations.com
- Instagram: https://www.instagram.com/dpi_atx
- Facebook: https://www.facebook.com/digipulseinnovations
- LinkedIn: https://www.linkedin.com/company/digital-pulse-innovations-llc/
- Twitter: https://X.com/Digipulseinnov
- Yelp: https://www.yelp.com/biz/digital-pulse-innovations-austin
Image Credits
Nubia Ramirez (Head Shots of myself). Ude Rosales (For team photos. Took myself). Jessica Villavicencio (For Christmas photos of my family, since Nubia (wife) is part of the team).
