Today we’d like to introduce you to Elsa Moreck
Hi Elsa, please kick things off for us with an introduction to yourself and your story.
I never planned on becoming a dating coach but looking back, the signs were always there.
I grew up worldwide—born in Indianapolis, and raised between Lebanon, Japan, and the U.S.—which gave me a unique perspective on human connection. Even as a teenager, I was the go-to person for dating advice. My girlfriends would call me late at night, breaking down their latest relationship dilemmas, and I had an instinct for helping them navigate the social landscape.
But it wasn’t just women—I had a lot of guy friends who struggled with dating, and I could always predict exactly how things would play out for them. They’d come to me for advice, I’d tell them what to do, and it would work.
At the time, I didn’t think much of it. I was having fun, observing, and learning. But after graduating from university, I started noticing a pattern—people were reaching out to thank me. Some had finally left toxic relationships, others had met their person because of something I said. That’s when I realized…maybe this was something bigger.
I wanted to start my own business, and coaching was a natural fit. I started working with women, helping them build confidence and improve their love lives. But then, I got an offer to write a dating book for men, and everything changed.
Writing Dating for Men: A Guide for Attracting Women was a leap into the unknown. I interviewed over 100 women to gather insights, and when the book launched, I started posting TikTok videos to promote it. My second video ever went viral—100,000 views in an hour. That’s when I knew I had tapped into something huge.
From there, the floodgates opened. I pivoted entirely to working with men, and my business exploded.
But at the core of it all? I teach men to be strong, confident, and deeply desirable—without the gimmicks or games.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Absolutely not. The road was anything but smooth.
I come from a traditional Lebanese family where the only acceptable career paths are doctor, engineer, or lawyer. Entrepreneurship? Unheard of. Not only that, but I’m also the eldest child—which meant I was the practice child, the one expected to set the example. And instead of following the blueprint, I decided to burn it down and build my own path.
The struggle to prove myself was intense. I wasn’t just taking a risk on an unconventional career—I was the first entrepreneur in my family. There was constant pressure to justify my choices, to show that I wasn’t throwing my life away by rejecting the “safe” route. And the truth is, I had to fight for every win. There were no blueprints, mentors, or guiding hands—I had to figure it all out from scratch.
But this wasn’t the first time I had to adapt, prove myself, and earn my place.
Growing up, my family moved around a lot—Lebanon, Japan, the U.S.—and every move meant starting over. Each time, I’d go through one to two years of bullying until I cracked the social code of that place and started winning status. By college, it didn’t get any easier, but by then, I had thick skin.
And honestly? That’s what makes me an exceptional dating coach.
I’ve handled more rejection than most people will in a lifetime. I know what it’s like to be the outsider, to be dismissed, to have to earn every ounce of social capital. And because of that, I’m comfortable taking risks—which, at the end of the day, is exactly what it takes to win in dating.
The truth is, most people fear rejection so much they never even try. I teach men how to handle rejection, take bigger swings, and position themselves as the most desirable option in the room. And that’s not just a dating lesson—it’s a life lesson.
Appreciate you sharing that. What should we know about The School of Modern Dating?
Most men struggle in dating because they’re too passive, too afraid of rejection, or simply don’t know how to position themselves as high-value men. That’s where I come in. I give men the skills, mindsets, and strategies to stand out and win with women—not by faking confidence, but by embodying it.
I specialize in helping two types of men:
Successful, high-achieving men in their mid-to-late 30s who have everything figured out—except dating.
Recently divorced men in their 40s or 50s who want to get back in the game but feel out of touch.
Through my coaching programs, live workshops, and digital content, I teach men how to flirt, polarize, and lead like strong men.
My signature coaching system, The Confidence Lab, takes men through a three-step transformation:
✅ Step 1: Learn to polarize like a strong man in my flirting workshop.
✅ Step 2: Test your skills on a practice date with one of the gorgeous women on my team.
✅ Step 3: Get live coaching from me to refine and perfect your approach.
Unlike passive courses where you just watch content, my programs are fully **interactive**—you learn by **engaging with real women** through practice dates, live workshops, and direct feedback, ensuring real-world results.
What am I most proud of?
I’m proud that I’ve built a mission-based brand that isn’t just about. making money; it’s about creating social change. I believe that purposeless and lonely men destroy society. My mission is to give those men the skills they need to get the women they want, but more importantly, become the type of men those women would respect.
What do I want your readers to know?
That dating is a skill set, not a game of luck. If you’re struggling, it’s not because you’re “not good enough” or “not attractive enough.” It’s because no one has ever taught you how to win in the modern dating market.
What’s next?
My focus right now is on keeping my business streamlined and making my programs even more interactive and high-impact, while maintaining the freedom to step into my next chapter, both professionally and personally.
But long-term, I’m thinking beyond dating. We’re seeing a cultural shift where young women are outlearning and outearning men, and it’s creating a major imbalance—not just in relationships, but in society as a whole. In the future, I want to fund initiatives that help re-tip the scale by encouraging young men to pursue higher education, leadership, and personal excellence. Because strong men don’t just create better relationships—they create better futures for everyone.
Contact Info:
- Website: https://beacons.ai/elsamoreck
- Instagram: https://www.instagram.com/elsamoreck
Image Credits
Due to the confidential nature of what I do, I can not provide pictures of me working with clients. But I have shared a letter I was given from one of my clients at an in-person workshop.
