Today we’d like to introduce you to Ina Darley.
Ina, we appreciate you taking the time to share your story with us today. Where does your story begin?
Like many great ideas, mine started with a mess—or rather, the joy of cleaning one up. I originally launched my business as a residential cleaning service in 2019, helping clients tidy up their homes, wipe down surfaces, and keep things looking fresh. But as I worked in people’s spaces, I began to notice something: it wasn’t just dirt or dust getting in the way—it was the clutter, the chaos, and the lack of systems that made everyday life harder for them.
That’s when the light bulb went off. I realized my true talent wasn’t just in cleaning—it was in creating order. Instead of wiping down counter tops that would get cluttered again in a few days, I could offer something more lasting: structure, simplicity, and peace of mind through organizing.
So, I pivoted. I shifted the focus of my business from cleaning to professional organizing, helping clients de-clutter, design functional spaces, and finally feel at home in their homes. What started as a simple cleaning job became a calling—and I haven’t looked back since.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting my organizing business wasn’t all smooth sailing. In the beginning, one of the biggest challenges I faced was helping people understand the value of professional organizing. Many people confused it with house cleaning, assuming I was just there to tidy up or do basic chores. But organizing and cleaning are two completely different things.
Cleaning is about removing dirt—organizing is about creating systems that bring structure, peace, and efficiency into someone’s life. I knew the difference, but getting others to see that—and to invest in it—was tough. I’d explain the process, the long-term benefits, and the transformation that came with it, but the pricing often threw people off. They didn’t always understand that they weren’t just paying for a neat space—they were paying for clarity, time-saving systems, and a fresh start.
Even though I’m naturally organized and loved what I was doing, I struggled to find and reach the right audience. Marketing was a whole new world for me. I had to learn how to speak to the people who needed my services most—those who were overwhelmed, busy, or simply ready to make a change—but didn’t know organizing was the solution.
There were plenty of days when I questioned if I had made the right choice. But every time I saw a client breathe easier in a newly organized space, I was reminded why I started. Those moments kept me going. I’ve learned a lot along the way—and I’m still learning—but the challenges have shaped me into a better business owner and a stronger version of myself.
Appreciate you sharing that. What should we know about Immaculate Touch Organizing?
My business is all about creating order, flow, and peace in everyday spaces. I specialize in professional organizing for homes, offices, small businesses, and even large move-in/move-out projects. What I do goes far beyond making things look neat—I help people reset their environment so they can feel more focused, more productive, and more at ease in their space.
What sets my business apart is the personalized approach I take with each client. I don’t believe in a one-size-fits-all method. I take time to understand your lifestyle, routines, and goals so that the systems I put in place actually work for you in the long run. I’m known for being hands-on, detail-oriented, and compassionate—because organizing is as much about the person as it is about the space.
I’m especially proud of how my brand has evolved. What started as a residential cleaning service has grown into a trusted organizing business that helps people truly transform how they live and work. My goal isn’t just to tidy up—it’s to bring a sense of control and calm into my clients’ lives.
Another thing I’m proud to offer is flexibility—I don’t limit my services to one location. I travel both out of the city and out of state to work with clients who are ready to take control of their space and need someone they can trust to guide them through the process.
Whether you’re moving, starting fresh, or just feeling overwhelmed by the clutter, I offer services that meet you where you are—literally and figuratively. From full home makeovers to small business build-outs and everything in between, I’m here to make life easier and more functional—one space at a time.
We’d love to hear about any fond memories you have from when you were growing up?
Hands down, my favorite childhood memories are the times I spent traveling the world with my mom. She had this fearless, adventurous energy and made every trip feel like a once-in-a-lifetime experience—even if we were just figuring it out as we went. We traveled to so many different places together, and looking back, those moments were everything.
Those experiences shaped who I am today. They taught me how to be open, adaptable, and curious. And they sparked my love for beautiful spaces and new environments—something that definitely influenced my passion for organizing. No matter where we were in the world, we always found comfort in creating our own little rhythm in that space.
To this day, those memories stay with me. They remind me why I value connection, peace, and making the most out of every moment.
Pricing:
- Free consultations
Contact Info:
- Website: https://www.immaculatetouchinc.com/
- Instagram: https://www.instagram.com/immaculatetouch_?igsh=azFhY3dyaGd6NnBn&utm_source=qr
