Today we’d like to introduce you to Stefan Fulks.
Hi stefan, thanks for joining us today. We’d love for you to start by introducing yourself.
My story starts back in high school. I was homeschooled up until freshman year, which shaped the way I think and approach my life and problems. I’ve always felt unique in the way i think, while most people were planning for college, I knew that wasn’t the path for me. I had a strong interest in business from a young age, and I was lucky to grow up with a father who was an entrepreneur and always encouraged that mindset.
In 2012, with his support and partnership, we started what is now TexasTurf. At first, it was small, esentially an un-branded ambulance that we used as a work truck, some hand tools and one to two helpers if we were lucky— just us trying to figure things out and provide great service. Over time, with a lot of hard work, we’ve built it into a company that now generates over $5 million annually. We have a warehouse, a full operations team, many trucks and heavy equipment, and a solid reputation in both residential and commercial outdoor solutions — specializing in artificial turf and xeriscaping.
What makes this journey even more meaningful is that we’ve kept it family-owned. In the past few years, my brother joined to run the warehouse and manage projects, and my sister now runs logistics and helps manage the office. It’s been amazing to build something that not only supports our team and community but also keeps us close as a family. That’s something I’m really proud of.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road, but that’s what has made the journey so meaningful to me. When we started, we had no roadmap and no outside funding. Everything we built came from the money we earned, which meant we had to be extremely resourceful. There were no offices, fancy trucks or equipment , no safety nets — just early mornings, late nights, and a commitment to figuring things out no matter what came our way.
Every challenge I came across was new to me. Whether it was solving unexpected jobsite issues, managing cash flow, or learning how to scale without overextending, we had to learn it all on the fly. There was no one to bail us out, so my father and I had to be really good at solving problems quickly. And while the solutions weren’t always perfect, they kept us moving forward.
One thing I’ve learned is that there’s always a solution — it might not be ideal, but there’s always a way through if you’re willing to stay focused and keep working. That mindset has been key in helping us grow into what we are today. Also having a partner that you can trust no matter what.
Alright, so let’s switch gears a bit and talk business. What should we know?
TexasTurf is a full service outdoor solutions company based out of Lakeway but we service all of texas. We are best known for our high end artificial turf installation, both residential and commercial but we’ve grown into much more over the past years. Today, we offer a wide range of services including custom design renderings xeriscaping, rockscapes, custom pavers and masonry, outdoor lighting, excavation and grading, sports court builds, outdoor kitchens, patio structures and artificial turf repairs and servicing.
What sets us apart is our commitment to quality, honesty, and long-term relationships. We’re not a volume-driven operation chasing quick installs, we focus on building something that lasts, and we stand behind our work thats why we offer the best industry warranties. Our projects are custom, detailed and built with the highest standards. Whether we’re working with a custom home builder or a local family installing their first turf yard, our clients know we care about the details, thats why we have perfect ratings.
We’re also proud to remain family-owned and operated. Our team includes not only my father and myself, but also my mother, brother and sister. That kind of culture creates accountability, trust, and consistency that you just don’t find everywhere.
Brand-wise, what we’re most proud of is the reputation we’ve built. People know us for showing up, doing great work, and being honest about what it takes to do things right. We’ve grown through word of mouth and referrals, not spending dollars on ads and marketing which i believe speaks volumes in today’s world. Our goal is to be the most trusted name in outdoor solutions in Central Texas.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
The biggest thing I’ve learned is that no one is going to build your company for you. If you want it, you have to show up every day and earn it. It’s not going to be easy — in fact, it’ll probably be one of the hardest things you ever do — but it’s also the most rewarding.
Be a problem solver. There will be challenges every single day, and how you handle them will either sink or grow your business. You won’t always have the perfect answer, but you need to have the mindset that every problem has a solution — even if it’s not ideal.
Start frugal. Don’t overspend early trying to look successful. Build lean, reinvest wisely, and focus on cash flow over flash.
Most importantly, treat your clients like gold. Customer service is everything. The way you make people feel, how you show up, how you handle mistakes — that’s what builds loyalty, trust, and long-term success. Go above and beyond, always.
Pricing:
- luxury turf install $9.00-$13.00 per sq.ft
- traditional turf install $7.00-$10.00 per sq.ft
Contact Info:
- Website: https://texasturfusa.com
- Instagram: https://www.facebook.com/TexasTurfUSA/
- Facebook: https://www.instagram.com/texasturf.usa/
- Yelp: https://www.yelp.com/biz/texasturf-lakeway-2
- Other: https://g.co/kgs/fApwJSy
