We’re looking forward to introducing you to Julie Herrmann. Check out our conversation below.
Hi Julie, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is a normal day like for you right now?
Honestly—non-stop.
My days usually start at the aesthetics studio, seeing clients and handling the day-to-day of running that business. In between appointments, I’m also working on gym paperwork and the behind-the-scenes operations—memberships, systems, planning, and problem-solving. It’s constant multitasking.
When most people are winding down in the evening, I’m switching gears again—diving deeper into gym operations and working on business plans for new ventures I’m preparing to launch in 2026.
Most nights go until midnight mapping things out, troubleshooting, and building what’s next. Then I wake up and do it all over again.
I don’t really have “days off” right now because my work doesn’t shut off—but this season I’m building something bigger. I’m laying foundations, not just staying busy.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jules—an entrepreneur, aesthetics professional, and gym owner based in Central Texas. I’ve spent over a decade building and rebuilding businesses, starting in aesthetics in 2012 and later expanding into the fitness industry with multiple gym locations. My work sits at the intersection of wellness, discipline, and longevity—helping people feel strong, confident, and empowered at every stage of life.
What makes my brand different is that it’s built on experience, not shortcuts. I’ve had big wins, real losses, and seasons where I had to start again from the ground up. That perspective shapes everything I create—from high-performance gym spaces that prioritize serious training and community, to skincare and aesthetics rooted in prevention, education, and long-term results rather than quick fixes.
Right now, I’m building my next venture, The Global Beauty Vault, set to launch in 2026. It carries the same philosophy that’s guided everything I’ve done—elevated standards, thoughtful growth, and creating something built to last. While the full details will unfold in time, I’m building something bigger and deeply personal to how I define beauty, quality, and experience.
At my core, I’m an entrepreneur who genuinely loves creating things from the ground up. Everything I build is rooted in the belief that success, strength, and confidence aren’t tied to age—they’re earned through consistency, resilience, and showing up every day, especially when it’s hard.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What breaks the bonds between people—and what restores them?
Growing up, my life wasn’t easy—but it also wasn’t the hardest, and I’m honest about that. It could have been worse. What stands out most isn’t what I was given or denied, but what was never discussed. There were no conversations about college, careers, or long-term direction. I wasn’t pushed, guided, or steered—and for a long time, I didn’t even realize how much that absence shaped me.
In some ways, I wish there had been more direction. But in others, I believe I was wired to figure things out on my own. I don’t know exactly how I became the person I am today—the one who wants more, who keeps pushing, who refuses to stay stuck—but I do know that independence was forged early. I went to college but didn’t finish, not because I lacked ability, but because my pull toward work, earning, and building something tangible was stronger. I took business classes, explored paralegal studies, and made my own choices—sometimes the right ones, sometimes very much the wrong ones.
Like many people trying to find their footing, I spent time around the wrong influences. Those choices led to consequences—broken trust, strained family relationships, and moments of betrayal that took years to unravel. It wasn’t one mistake, but a season of them, and climbing out of that hole took time, humility, and a willingness to face the damage that had been done.
That experience shaped how I understand human bonds. Relationships don’t usually break in one dramatic moment—they fracture slowly, when trust erodes, communication fades, and people feel unseen, disrespected, or taken for granted. Distance is built quietly, one unresolved moment at a time.
What restores connection is accountability and consistency. Not apologies alone, but ownership, changed behavior, and showing up when it would be easier not to. Trust, once broken, doesn’t return on demand—it’s rebuilt through time, patterns, and proof.
Today, I don’t give my trust easily. It has to be earned. But I also understand its value more deeply because I’ve lived without it, broken it, rebuilt it, and learned what it truly costs. Those lessons didn’t just shape how I relate to others—they shaped how I lead, how I build, and how I live.
What have been the defining wounds of your life—and how have you healed them?
The defining wounds in my life came from loss, betrayal, and having to start over when things didn’t go as planned. There were moments when I trusted the wrong people, invested my time and energy into situations that didn’t return it, and had to rebuild from the ground up—emotionally, financially, and personally.
Healing didn’t come from pretending those experiences didn’t hurt. It came from taking responsibility for my own growth, setting stronger boundaries, and choosing to learn rather than harden. I focused on rebuilding trust with myself first—through discipline, consistency, and self-respect. Over time, I learned that healing isn’t about erasing the past; it’s about letting it shape you without letting it define you.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What’s a cultural value you protect at all costs?
A cultural value I protect at all costs is integrity—doing what you say you’ll do, even when it’s inconvenient or unseen. In both business and life, I believe trust is built through consistency, accountability, and aligned actions.
I’m intentional about creating environments—whether in my businesses or personal relationships—where standards matter, boundaries are respected, and effort is mutual. Culture isn’t what you say; it’s what you tolerate. I protect integrity because once it’s compromised, everything else eventually follows.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you think people will most misunderstand about your legacy?
I think people will misunderstand how much of my legacy was built through self-reliance, discipline, and rebuilding. There’s often an assumption that success—especially for women—comes with a safety net. In my case, it didn’t. There was no family money and no partner funding the journey. Everything I’ve built came from my own decisions, my tolerance for risk, and my willingness to keep going when it would’ve been easier to stop.
What many people won’t see is how deeply betrayal shaped that drive. Some of the hardest moments in my life came from within my own family—choices that left me excluded, unsupported, and underestimated. Those experiences didn’t break me, but they did sharpen me. Being written off, overlooked, or doubted by the very people who were supposed to stand with me became a turning point. It forced me to stand fully on my own.
Earlier in my career, I also experienced a significant financial loss after trusting the wrong investment, which required me to start over completely. That moment reinforced what I’d already learned personally: trust must be earned, and strength is built through responsibility and clarity, not emotion. It reshaped how I lead, how I assess risk, and how carefully I build.
What people may not realize is that I’m still building—and I see that as power, not weakness. My legacy isn’t rooted in comfort or approval. It’s built on resilience, intelligent growth, and the quiet fire that comes from proving—to myself—that I could rise without support, without shortcuts, and without permission.
In the end, those who doubted me didn’t slow me down. They became part of the reason I kept going. And that persistence—that refusal to fold—is what will define my legacy far more than any title or milestone ever could.
