We’re looking forward to introducing you to Karen Cerezo. Check out our conversation below.
Karen, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What’s the most surprising thing you’ve learned about your customers?
What’s surprised me most about my clients is how quickly their strength shows up once someone actually sees them. The dedication and grit that they already have it in them combined with the sisterhood and community we create transform them into these amazing, confident, powerful women. They just need someone to shine a light on it. Give a midlife woman real guidance and a little belief, and she’ll blow past every limit she thought she had.
The other thing that continues to shock me is how little women have been taught about their own bodies. So many come to me feeling confused about hormones or lost in the menopause maze because no one ever explained it and too many have been brushed off by the medical system. Once they finally get real information and real support, their confidence skyrockets, their health improves and they feel in control of their bodies again. Watching them step into that power never gets old.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a nationally board-certified health coach, personal trainer, speaker, and menopause educator. I help women in midlife feel seen and supported, especially during the messy, confusing, and often ignored season of perimenopause. My work blends science-backed guidance with real-life tools to empower women to live authentically and thrive in midlife,
After years of watching women get dismissed, misinformed, or told “it’s just part of aging” I built a brand that does the opposite. I teach women what’s actually happening in their bodies, help them rebuild confidence through movement, and create community where sisterhood is the norm, not the exception. Right now I’m speaking, coaching, and writing to make menopause education more accessible, inclusive, and empowering for every woman who’s ever felt lost in this transition.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
As a kid, I honestly thought I was basic.. Simple. Just average. I didn’t see myself as someone who would ever stand out or do anything remarkable; I thought that was for other people.
I was never the quiet girl. I was always outspoken, always questioning, always pushing back when something didn’t make sense. What I didn’t realize was how those traits would shape my future. I never imagined that the girl who refused to take anyone’s BS would become a woman making real impact by being bold, authentic, and unafraid to stand up. Turns out, I wasn’t basic at all—I was just becoming the woman who would someday help others find their voice too.
Was there ever a time you almost gave up?
Was there a time I almost gave up? Honestly, no. Everything I’ve done – leaving a solid teaching career, building a business from scratch, writing a book, becoming a speaker – has been hard. But I don’t run from hard. Hard is my sweet spot.
If something stretches me, I lean in. I love the challenge, I love proving to myself what I can do, and I want my kids to see that you can rewrite your story at any age. I don’t back down. I level up.
Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
Yes. A thousand times yes. The public version of me is the real me. I’m the same bold, sassy, slightly-too-loud, fiercely supportive woman whether I’m on social media, on a stage, or sitting at a coffee shop. My passion for lifting up other women isn’t a brand strategy, it’s the heartbeat of who I am.
I keep my kids and my marriage protected, but everything else – my fire, my honesty, my humor, my belief in women – that’s authentic. I show up as myself because I spent so many years not fully doing that. And now that I’ve met this version of me, I’m not hiding her again.
I am such a girl’s girl. I thrive in the company of strong, complicated, beautiful women who are trying, growing, and figuring life out just like I am. I wish high-school/college me had known this woman, this version who knows her worth, trusts her voice, and loves other women without competition or comparison.
She would’ve felt so much less alone.
Okay, so before we go, let’s tackle one more area. When do you feel most at peace?
I feel most at peace when I am fully present in my life and with the people I love. Taking care of my health gives me a sense of balance and strength. Spending quality time with my husband, helping my kids plan their next chapters, and soaking up every moment with my new grandbaby fills me with joy.
Those everyday moments, nurturing my body, my relationships, and my family are where I feel grounded, content, and truly at home in my life.
Contact Info:
- Website: https://www.midlifehealthcoach.com/
- Instagram: @midlife_health_coach
- Linkedin: Karen Cerezo
- Facebook: https://www.facebook.com/MidlifeCoachingWithKaren
- Youtube: https://www.youtube.com/@MasteringMidlife
