Aberdeem shared their story and experiences with us recently and you can find our conversation below.
Hi Aberdeem, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What are you most proud of building — that nobody sees?
I’m really proud of the grind that lives quietly under my chef coat. People see the pretty Instagram desserts, they see my happy smile at events but they don’t see the midnights spent in a sink of dirty dishes, the early mornings baking cake orders. They don’t see the moments of doubt when sales were slow, the times I gambled on events not knowing if anyone would show up, or the juggling life of a solo entrepreneur. I got up anyway, hands tired with a heart heavy, and still chose joy in the craft. I’ve built so much resilience and strength over the years and a kind of hope that keeps me moving forward even when nobody’s watching. That invisible foundation is the real masterpiece that I’m most proud of. It’s the unglamorous hours that taught me discipline and consistency….the oven burns, the failed recipes, the moments I wanted to quit but didn’t. Even when the world isn’t clapping, I know I’m building something special…a legacy of flavors, memories, and happy moments. And maybe that unseen strength I’ve built the part nobody sees is what makes my work truly shine, and that’s what I’m most proud of.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi y’all, I’m Aberdeem a pastry chef and the proud owner of Street Sweets and Betty my traveling dessert truck that’s been sprinkling sweetness across Texas for nearly six years! I built my business from scratch literally, hustling through slow seasons, burnt sugar, and long nights because I believe desserts should be an experience, not just a treat. What makes my brand unique is that I’m not just baking, I’m building edible memories.
Right now, I’m studying abroad in France taking intensive pâtisserie courses to sharpen my craft learning techniques like sugar art work, chocolaterie and chocolate sculpting. It’s exhilarating to be in the birthplace of so many pastry techniques that I’ve admired for years. I can’t wait to bring those skills back home and shake things up with a vibrant mix of Mexican, French, and American flavors. Picture this! Cajeta-filled éclairs, tamarind macarons or Tres leches cake with a French twist! This mix of cultures is what excites me the most! I’m so excited to create French pastries inspired by my Mexican-American heritage that will surprise and delight my customers with every bite!
Okay, so here’s a deep one: Who saw you clearly before you could see yourself?
My dad saw me clearly before I ever fully believed in myself. When I was just starting my culinary career I was unsure if I had what it took. But he saw my potential he worked beside me, treating me like I belonged in the kitchen even when I doubted it. He pushed me to dream bigger, to sharpen my skills, and to trust that my hands could create anything. My mom also saw my potential and backed me with endless support, reminding me that dreams are worth the struggle. Between the two of them, they made me feel like I was capable of anything even on the days I felt small. Their belief was the spark that pushed me to chase pastry as a calling, not just a hobby.
Was there ever a time you almost gave up?
Yes, there was a moment I almost walked away completely. When my dad and I first started our first food food truck, it was a dream come true! Our shared dream we built it together, side by side. Then he got sick with cancer and everything shifted. Watching him fight and then losing him broke me. After he passed, I didn’t want to keep going it felt impossible to continue my culinary career without him. But over time, I realized that’s not what my dad would have wanted. He would have wanted me to keep chasing the dream we started together. Now, every time I fire up Betty or hand someone a treat that makes them smile, it feels like a quiet way of saying, “Dad, look we did it!!” His love and lessons live on in the flavors I bring to life and that’s what keeps me going, even on the hardest days.
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
One of the biggest lies my industry tells itself is that success always looks shiny and effortless like a perfectly frosted cupcake in a filtered photo. The truth? As a solo female entrepreneur, I can tell you that’s a fantasy. Behind every “overnight success” is a mountain of unpaid hours, heavy lifting, financial risk, and moments of self-doubt. There’s this expectation that we should smile through burnout, juggle every role flawlessly, and never admit when we’re barely hanging on. But real strength isn’t about pretending it’s easy, its about being real. I think we’d all be better off if more people were honest about the struggle instead of selling the picture perfect Instagram illusion. The truth is it’s tough, it’s messy, and it’s hard work so we need to stop pretending that it’s easy.
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
I hope people say something like, “Wow Aberdeem took hit after hit and still didn’t back down!!” That even when life knocked her flat after losing her dad, facing business setbacks, building a dream with scraped knuckles and sleepless nights. She stood back up strong, never gave up and kept creating beauty. I hope they remember that I chased joy even through I was grieving, that I turned pain into pastries and heartbreak into hope with beautiful desserts. And maybe they’ll say I left the world just a little sweeter than I found it.
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