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Life, Values & Legacy: Our Chat with Christina Decker of Bee Cave/Lakeway Area

We’re looking forward to introducing you to Christina Decker. Check out our conversation below.

Christina , it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do the first 90 minutes of your day look like?
I love a morning routine, and I’m extremely loyal to mine. The first 90 minutes set the tone for my entire day.

I always start by answering the same three prompts from my gratitude app (I’ve been religiously using The Five Minute Journal since around 2016-ish). After this, it’s time to get ready – skincare, minimal makeup (depending on whether I’m working from home or heading out for appointments), and getting fully dressed. Usually, that means some version of workout or athleisure wear. Comfort is always a priority! Even on weekends, I’ve always had this thing where I need to be completely dressed and ready before I even head to the kitchen for my tea ritual (my favorite part of the morning routine!). During this time, I also take my morning supplements with a large glass of cold water (I’m a total supplements girl).

I’m two-fisted in the morning. I make two teas at the same time: an iced green tea (adding a special collagen powder for my bones and a scoop of ground flaxseed), and the other, a matcha latte. Depending on the season, the matcha may be iced or hot. The cold (or hot) foam on top? A non-negotiable. If the matcha is iced, I also add a splash of Topo Chico to turn it into more of a tonic. It’s a game-changer!

I don’t eat any food until closer to lunch, so I take my matcha out to the patio (I always drink her first) and do a 10-minute guided meditation. I’ve used the Calm app for years and rotate with the Waking Up app or Insight Timer for variety.

After that quiet, outdoor time, I head inside for my full workout (unless it’s a walk day with a friend or I’ve scheduled a Pilates class). My home workouts usually include a mix of stationary bike, weight-bearing exercises, and yoga stretches. Even on walk or Pilates days, I never skip my mat work. Those moves are another non-negotiable since they get my tight lower back unwound. I always have my earbuds in during a workout, with a podcast playing.

Now, I’m grounded, energized, and ready to plant myself at my desk to start my day!

Can you briefly introduce yourself and share what makes you or your brand unique?
I founded Decktout Creative Consulting over 28 years ago. It actually started as a freelance media-buying agency and evolved from there over time.

My first love is writing and editing, so those are woven into everything I do. Over the years, I’ve built what I’d call more of a portfolio career, blending my love for creative direction, writing, strategy, and management. This has allowed me to explore different passions and projects.

My role shifts depending on the client. I help individuals and brands define their voice, tell their story, and build strategies that align with their vision. My work also includes ghostwriting, social media support, newsletter curation, influencer partnerships, and serving as executive producer for a client’s podcast.

One of the things I love most is customizing my approach to individual client needs – whether I’m helping an influencer grow their brand or guiding an established business through strategic growth. I bring an entrepreneurial mindset and broad industry experience to everything I do.

I’m currently carving out space to share more of my own writing on Substack, while continuing to support clients in bringing their visions to life.

Amazing, so let’s take a moment to go back in time. What was your earliest memory of feeling powerful?
I’m not exactly sure I would call it “powerful”, but one of my earliest memories goes back to elementary school, sitting in creative writing or English classes and realizing that words, how they are chosen, punctuated, and placed in a certain order on a page, can hold a lot of weight and meaning.

I remember writing stories and getting praise from my teacher and peers. It wasn’t power in an obvious way; it was more like an internal realization. I could see how the way I strung words together could shift a feeling, change a mood, or make someone think differently. That’s when I understood that language could move people, make them hear a “voice” that they would react to. That realization has stayed with me ever since. Whether I’m writing an article or an email, I give the words I choose the same attention and care.

When you were sad or scared as a child, what helped?
When I was sad or scared, I would try to look past the moment I was in and imagine a positive time in the future. I could picture the scene so clearly that it felt real, and somehow that belief carried me through.

I learned early that I could change how I felt by seeing a happy outcome in my mind, and more often than not, it ended up unfolding that way. It wasn’t immediate, but it allowed me to sit with the emotions I was feeling, knowing that they wouldn’t be there forever. Today, that would be called manifestation or visualization, but back then, I had no name for it.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What would your closest friends say really matters to you?
Love and kindness.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I hope people would say that I was kind, positive, and empathetic. I think I have a way of seeing people for who they really are, and I have a genuine desire to lift them up. Not in an inauthentic way to flatter them, but to make them realize their worth. Everyone has worth.

I would want to be remembered as a person who always tried to see good in people and in the world, even when it wasn’t easy; that I loved animals beyond all reason, and that, hopefully, I left people feeling seen, heard, and valued.

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