We recently had the chance to connect with Javier Vargas Jr. and have shared our conversation below.
Good morning Javier , we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: Who are you learning from right now?
Honestly, I’m learning from myself each and every day. Running Thee Flower Man has been one of the most challenging and rewarding journeys I’ve ever taken. Every arrangement I create, every client interaction, every obstacle I navigate—they all teach me something new about my resilience, creativity, and capacity to grow.
After 15 years in the floral industry, you’d think I’d have it all figured out, but the truth is, entrepreneurship has a way of revealing parts of yourself you didn’t know existed. I’m learning to trust my instincts more, to embrace the ups and downs without losing sight of why I started this business in the first place—to bring life to people’s special moments through flowers.
That said, I’m also constantly learning from my clients. Their stories, their celebrations, their grief—they remind me why this work matters. Every bouquet tells a story, and being trusted to be part of those moments is a masterclass in empathy, attention to detail, and the art of listening.
And of course, I’m learning from the community here in Georgetown. The local wedding venues, fellow small business owners, even my competitors—we’re all navigating this landscape together, and there’s wisdom in observing how others show up and serve their communities.
So yes, I’m my own greatest teacher right now, but I’m also staying open to the lessons that come from every interaction, every challenge, and every bloom that passes through my hands.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m the owner and creative force behind Thee Flower Man, a custom floral design business based in Georgetown, Texas. With over 15 years of experience in the floral industry, I’ve had the privilege of creating arrangements that celebrate life’s most meaningful moments—from joyful weddings and milestone birthdays to quiet expressions of sympathy and everything in between.
What makes Thee Flower Man special is our deeply personalized approach. We’re not a cookie-cutter flower shop. Every arrangement is thoughtfully designed to reflect the unique style and sentiment of the person or occasion it’s meant for. Whether you’re celebrating love, expressing gratitude, or simply brightening someone’s day “just because,” we bring creativity, quality, and 15+ years of expertise to every stem.
We operate exclusively online, serving Georgetown, Round Rock, Cedar Park, Leander, Austin, and the surrounding areas with same-day delivery options. This allows us to stay nimble, creative, and laser-focused on what matters most—crafting beautiful, meaningful floral experiences for our clients.
What I’m most proud of is the journey itself. Starting Thee Flower Man has been both challenging and deeply rewarding. It’s taught me resilience, sharpened my creative vision, and reminded me daily why I fell in love with flowers in the first place—they have this incredible ability to communicate what words sometimes can’t.
Right now, I’m focused on growing our presence in the wedding and events space, building partnerships with local venues, and continuing to bring life to the special moments that matter most to our community.
Great, so let’s dive into your journey a bit more. Who were you before the world told you who you had to be?
I was a boy with many dreams—and honestly, I still am.
Before the expectations, the responsibilities, and the noise of “should” and “supposed to,” I was someone who believed anything was possible. I saw beauty in everything, imagined endless possibilities, and wasn’t afraid to dream big without apologizing for it.
That boy didn’t worry about whether his dreams made sense to anyone else. He just felt them, deeply, and trusted that they mattered. He was creative, curious, and unafraid to color outside the lines.
Starting Thee Flower Man has been, in many ways, a return to that version of myself. It’s me reclaiming the permission to create, to build something meaningful with my own hands, and to trust that the dreams I’ve carried all these years are worth pursuing—no matter how long it takes or how unconventional the path looks.
The world has a way of telling us to be practical, to play it safe, to fit into boxes that were never meant for us. But I’m learning that the most powerful thing I can do is stay connected to that boy who dared to dream—and to honor him by continuing to chase those dreams, one bloom at a time.
He’s still here. And he’s not going anywhere.
What fear has held you back the most in your life?
The fear of not being enough.
For a long time, I carried this quiet worry that no matter how hard I worked, how much I learned, or how much I gave, it somehow wouldn’t be enough. Not successful enough, not talented enough, not worthy enough of the dreams I was chasing.
That fear kept me playing small in ways I didn’t even realize. It made me hesitate when opportunities arose, second-guess my instincts, and sometimes stay silent when I should have spoken up. It convinced me that I needed to be further along, more polished, more “ready” before I could step fully into my purpose.
Starting my own business forced me to confront that fear head-on. When you’re building something from the ground up with limited resources and no safety net, you can’t afford to let that voice win. Every day, I have to choose to believe that I am enough—that my 15 years of experience matter, that my creativity has value, and that my vision is worth pursuing.
I’m still working through it, honestly. There are days when that fear whispers louder than others, especially when growth feels slow or challenges pile up. But I’m learning that courage isn’t the absence of fear—it’s moving forward despite it. And every arrangement I create, every client I serve, every step I take is me proving to myself that I was always enough.
The boy with dreams deserves to see them come true. And I’m finally letting him.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
My closest friends would probably say that people really matter to me—genuinely connecting with others, making them feel seen, heard, and valued.
They’d tell you that I care deeply about creating beauty and meaning in the everyday. Whether it’s through flowers, a thoughtful gesture, or simply showing up for someone when they need it, I’m always looking for ways to bring a little more joy and warmth into the world.
They’d also say that authenticity matters to me. I don’t have much patience for pretense or surface-level interactions. I value real conversations, honest emotions, and the kind of friendships where you can be yourself without apology.
And they’d definitely tell you that “more is more” always matters to me. I’ve never been one for minimalism or holding back—whether it’s an arrangement bursting with blooms, a bold creative choice, or the way I love and show up for people. I believe in abundance, in fullness, in going all in. Why settle for less when you can have more beauty, more joy, more life?
I think they’d also mention that my dreams matter to me—maybe more than I sometimes let on. They’ve watched me hold onto this vision for years, through the ups and downs, the doubts and the breakthroughs. They know that building something meaningful with my own hands, honoring my creativity, and proving to myself that I can do this—that’s what keeps me going, even on the hard days.
But above all, they’d probably say that I care about making people feel something. Whether it’s through a bouquet that says what words can’t, or simply being present in someone’s life when it matters most—that connection, that impact, that’s what drives me.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you laid down your name, role, and possessions—what would remain?
The truth is, I don’t have much to lay down. I don’t have luxuries. I don’t have fancy cars or homes. I don’t have anything to my name, really.
And maybe that’s the point.
All that would be left is the essence of what I’ve always been—and that’s never been tied to what I own or what I’ve accumulated. It’s been about who I am at my core.
What remains is my ability to create beauty out of nothing. My capacity to love deeply. My refusal to give up on the dreams I’ve carried since I was a boy, even when the world has given me every reason to let them go.
What remains is my resilience—the part of me that keeps showing up, keeps trying, keeps believing that something more is possible, even when the road is hard and the resources are scarce.
What remains is how I make people feel. The connections I build. The moments I’m present for. The way I pour everything I have into my work, not because I have abundance, but because I believe in the power of what I do.
Strip it all away, and what’s left is simply me—unpolished, unfinished, but undeniably here. Still dreaming. Still creating. Still becoming.
And maybe that’s enough.
Contact Info:
- Website: https://Theeflowerman.com
- Instagram: https://www.instagram.com/javi_theeflowerman?igsh=MWh6MTM0Mm5tNmU1bQ==
- Linkedin: https://www.linkedin.com/in/javier-vargas-0029ba35b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Facebook: https://www.facebook.com/share/1AowLgfqDE/?mibextid=wwXIfr
