Ryn Pitts shared their story and experiences with us recently and you can find our conversation below.
Good morning Ryn, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What is something outside of work that is bringing you joy lately?
To be honest, the lines between my “work” and “outside of work” life have always been beautifully blurred — and I wouldn’t have it any other way. While my day-to-day at Serendipity Social Co. is centered around helping small businesses, nonprofits, and creators show up authentically and consistently online, what brings me the most personal joy lately has been my volunteer work with The Lemonade Circle, a black-woman owned and black-woman focused nonprofit close to my heart and deeply tied to my purpose.
Currently, I’m in the thick of our first ever Content Queens Summer Internship Program— a powerful, hands-on mentorship program where I’ve had the honor of guiding one of our standout students and TLC member, Jayleen. Together, we’re diving into the world of content creation, editing, planning, and storytelling — all while supporting local businesses and building real client relationships. Watching her learn and lead reminds me so much of my own beginnings and why I started this work in the first place. It’s full circle — and it’s everything.
Beyond the internship, my connection to The Lemonade Circle is deeply rooted and year-round. Through my agency, Serendipity Social Co., we’ve built a long-standing partnership with the organization—providing consistent support in digital strategy, visual storytelling, and campaign execution across every season. I also serve on their leadership board as the Director of Social Media Marketing, a role I’ve proudly held for nearly three years. In that capacity, I lead the vision behind their online presence, help elevate their brand voice, and ensure every campaign, announcement, and event feels as impactful online as it does in person.
Whether I’m documenting an event, mapping out a communications strategy, or brainstorming the next community campaign, the work is layered and intentional. It’s demanding, absolutely—but it’s passion-led, not profit-led. I give a lot, and I pour a lot into this organization because I know firsthand the power it has to transform young Black girls and women into confident, informed, community-minded leaders. I’ve seen it happen. I’ve lived it. And in return, they pour so much into me.
Aside from that, while I can’t share all the details just yet — I can say that we are officially in production for the fourth annual Lemon Essence Fundraising Fashion Show, and I am so proud to serve as Production Lead for the third year in a row. Every year, we level up. Every year, we refine and reimagine what’s possible. And every year, we make space for the next generation to feel seen, celebrated, and empowered.
So what is my “outside of work” joy? It’s community. It’s mentorship. It’s legacy in motion.
And it’s what makes everything else worthwhile.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Ryn Pitts — a Creative Director, Strategist, and the CEO of Serendipity Social Co., a Social Media and Content Creation Agency that’s been helping brands tell powerful stories for the last four years. What started as a passion project built on intuition and a camera has grown into a full-scale Creative Media Agency with a heart for impact and excellence.
At Serendipity Social Co., we specialize in four core departments — Social Media Management, Media Production, Online Marketing, and Graphic Design. Each is powered by talented individuals who care deeply about getting every detail right. Whether we’re developing strategy, creating visual content, launching digital campaigns, or building a brand from scratch — we do it with style, purpose, and heart.
In addition to full-service Social Media Management, I lead social media training workshops and speak to business owners, student leaders, and local organizations about the power of digital storytelling, branding, and showing up authentically online.
Our agency is more than just Marketing — it’s a community builder. We host annual giveaways to support small businesses, provide discounted services for nonprofit organizations, and take on projects that amplify stories from underserved communities. We care about impact. We care about representation. We care about LEGACY.
Some fun facts? We’ve got an unofficial official Team Mascot named Mo (she’s our Chief Vibes Officer)— a 9lbs Yorkie with that’s always camera ready and we’re truly a team that values laughter and logistics equally. We’re not just here to help you post — we’re here to help you connect, grow, and lead… Mo too 😁
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
What’s something I believed about myself as a child that has since changed? That quitting made me weak.
For so long, I thought that letting go of something meant I had failed. I can still hear my younger self spiraling every time I walked away from an activity, hobby, or idea that no longer felt right: “Maybe I don’t follow through. Maybe I don’t have what it takes.” And truthfully? That feeling lingered for years.
As a kid, I tried everything—dance, volleyball, basketball, student council, photography club, YouTube, fashion journalism, upcycled thrift business… you name it, I probably gave it a shot. And if I didn’t love it anymore, I moved on. My mom used to call me a “quitter” often, and at the time, I believed her.
But here’s what I’ve learned since then: Knowing when to walk away is not weakness. It’s WISDOM.
Persistence is powerful, but so is CLARITY. And being able to recognize when something is no longer aligned with your growth or purpose? That’s not quitting—it’s EVOLVING.
I no longer believe I have to see everything through just for the sake of endurance. I’ve learned to ask better questions:
Does this still serve me?
Am I growing here?
Is this aligned with where I’m going?
And if the answer is no—I move on. With confidence and urgency.
That lesson has followed me into adulthood and very closely in Entrepreneurship. As the Founder of Serendipity Social Co., I still wear many hats. But I’ve gotten better at choosing which hats fit, which hats to pass off to my brilliant team, which hats I’ve simply outgrown, and which hats don’t fit the future of the business.
So to young Ryn, no, you’re not a quitter.
You’re a starter. A seeker. A strategic walker-awayer (yes, I made that up).
And every door you’ve closed has helped future you open the right ones (can confirm 😉).
And to everyone person and every parent reading; Let the kids explore. Let them pivot. Let them change their minds.
That’s how we find our way back to purpose. That’s how I found mine.
What did suffering teach you that success never could?
Suffering taught me how to hustle—for real. Not in the glorified, curated way we see on social media, but in the raw, relentless way where survival and ambition have to coexist.
I was kicked out of my house at 18. No warning. No plan. No college acceptance letter waiting for me or a trust fund to fall back on. Just a minimum-wage job as a Visual Merchandiser at Forever 21 at the Dallas Galleria Mall and a million unanswered questions about how I was going to make it.
That kind of suffering forces you to grow up overnight. I didn’t have the luxury of figuring things out slowly. Life came at me fast—with bills, responsibilities, emotional wreckage, and this new, chilling awareness that I had no safety net but myself.
But even in the chaos, I wasn’t alone. People stepped in when I had nothing to offer but my will to keep going.
My store manager at Forever 21, Daphne Rivera, saw me. She saw beyond my product placement and made sure I kept my job during that uncertain time. She gave me the grace and flexibility I didn’t even know I needed while I scrambled to find a place to stay. That meant everything. And then there came Lani, a complete stranger that became so significant in my life. In a moment of true serendipity, she was looking for someone to rent a room in her Downtown Dallas townhome just as I was trying to find my way back to the city. She didn’t just open her door—she gave me a stepping stone (and a rooftop view of the city).
That year—2020—wasn’t about building a business. It was about learning life. About picking myself up from the concrete and becoming my own stability, safety net, and safe space.
By summer 2021, I had spent three months (and a few additional ones after that) in Los Angeles when the idea of starting my own agency truly took form. That year of suffering gave me a hunger that no degree or 5-year plan could’ve ever instilled. I launched my agency not from a place of confidence, but from RESILIENCE (and I’ve got the tattoo to make it official). From knowing that if I could survive that season, I could build something real.
Now, I lead an agency grounded in hard work and heart. Our team spans Social Media Management, Media Production, Online Marketing, and Graphic Design—each department filled with talented individuals who are passionate about helping others show up well online. But what makes us different is our why. We pour into our community—through social media workshops, speaking engagements, discounted rates for nonprofits, and annual giveaways that uplift small businesses—because we know what it’s like to start with nothing but a dream.
Suffering taught me how to show up when I didn’t feel like it.
How to keep going when I didn’t know what was next.
How to hustle with heart.
And how to build something beautiful from the ground up.
Success is great. But suffering? That’s where I found my fire.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Is the public version of you the real you?
Absolutely. What you see is what you get—with me, on screen or off. Sorry not sorry.
One of the best compliments I’ve received within the last year was, “You’re exactly how you come across in your posts.” That came from someone who had never met me in real life, but had followed my journey online. And when we finally met, there was no disconnect. No performance. No surprises. Just confirmation.
That moment reminded me why I’ve never been interested in curating a version of myself that doesn’t align with who I am. In a world where social media is often seen as fake and filtered, I’ve always viewed it as a tool for truth. Yes, it’s a highlight reel sometimes—but it can also be a window into your character, your drive, your values, and your story… if you let it.
People love to say “don’t judge a book by its cover,” but let’s be real—first impressions do matter, especially online. The difference is, I make sure my “cover” reflects my actual content. No act. No image to maintain. Just me, showing up in purpose, in progress, and in power.
Authenticity isn’t about oversharing or being perfect—it’s about alignment. It’s about making sure who you are online is a true extension of who you are offline. Because at the end of the day, trust doesn’t come from aesthetics. It comes from consistency.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
When it’s all said and done, I hope people remember that I lived. Loudly, freely, intentionally. That I loved hard and led with heart, always. That I was someone who gave without hesitation, showed up without needing recognition, and poured into others simply because I believed in the power of people.
I want my name to spark warmth. A memory of a moment where you felt truly seen—whether in front of my lens or just in conversation. I hope people remember how I made them feel: empowered, comfortable, capable of being their fullest self. I want people to remember that I had depth. That I was not here to impress the world, but to impact it.
My legacy, I pray, is rooted in community. In the girls I mentored. In the dreams I helped spark. In the belief I tried to pass on—that we are all capable of creating something beautiful, no matter how imperfect our beginnings. I hope people remember that my life was a reflection of joy, ambition, creativity, and soul.
But most of all… for myself, I want to know that I lived in a way that felt right to me. That I chose happiness over convention, meaning over metrics, and purpose over pressure.
Contact Info:
- Website: https://www.serendipitysocialco.com/social-media-services-san-antonio
- Instagram: https://www.instagram.com/serendipitysocialco/
- Linkedin: https://www.linkedin.com/in/rynpitts/
Image Credits
Katie Williams @katiewiththecurls_
Melissa Raelynn @melissaraelynnphotog
Serendipity Social Co. @serendipitysocialco
