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Life & Work with Annie Bradford of North Loop

Today we’d like to introduce you to Annie Bradford. 

Hi Annie, so excited to have you with us today. What  can you tell us about your story?
There was something that always attracted me to living a  creative life. I was raised around it; both sides of my family  are very musical and artistic, so I was exposed early on to  the power of creativity. It first started when I wrote skits  and performed them at family gatherings. Then I’d write  plays for friends and have my dad record them on his  massive camcorder. I knew it was different for me when I  took it much more seriously than my friends. Poetry, short  stories, painting, and learning to play different instruments  were all hallmarks of my childhood. I grew up on a beautiful  lake in western Michigan, where everything felt magical,  and nothing was impossible. It gave birth to a very fruitful  imagination. I dabbled in drawing, painting, designing  clothes, writing, making little films, and playing music. I  loved being creative and building worlds because of the  wonderful freedom it offered. 

Even then, I knew I wanted to be a storyteller, and when I  was old enough, I left home at seventeen to study writing at  Interlochen Arts Academy. For those who don’t know,  Interlochen is a magical arts boarding school in northern  Michigan, where you are surrounded by the most exciting,  talented young people who all have the same dream. It was  one of the greatest experiences of my life. After graduating 

high school, I studied theatre at The Hartt School. Before  graduation, I got accepted into NYU Tisch’s MFA  Playwriting Program in Singapore but opted to live in New  York City instead. While I lived in the city and got my first  play produced at a small theatre company (which I also got  to direct), I realized how much I wanted to be writing and  directing for film. There was early success with my first  scripts, which allowed me to become a finalist for the  2012/2013 Sundance Screenwriter’s Lab, the Sundance/ Sloan Commissioning Grant, and the 2016 Sundance / Youtube New Voices Lab. In 2013, I got a Gold Level  Screenwriting Award from the California Film Awards for  my first script. The first film I made in 2015, The White  Slippers, premiered at the Sedona International Film  Festival, and started me off on my filmmaking journey. 

Returning to my art background and love for design has  made this a great learning experience. When I arrived in  Austin, I primarily focused on production design and  created exciting ideas and designs for brands such as Meta,  Instagram, ASICS, Subway, Indeed, Dell, and Mighty Swell.  Over the last few years, I’ve made a few short films, which  have premiered at small festivals, while continuing my  design work. In 2023, I’m harnessing my focus and energy  back into directing and writing, bringing my signature style  I’ve developed through years of doing production design. I’m taking some exciting plunges into new areas like stop 

motion, which, while I can’t announce what I’m working  on, I’m very excited about what the year has in store. 

Can you talk to us about the challenges and lessons  you’ve learned? Looking back, has it been easy or  smooth in retrospect?
The creative life places you in a constant state of  recalibration. It’s just the nature of the beast. Something is  always in flux, whether it be your thoughts, ideas, or work. I  have this wonderful mug that sums it all up for me. It says,  “I have no ideas, and I hate everything.” all over the mug,  and then there’s one line in green that says, “Turns out I’m  a genius!” That sums up the creative life. It’s all about  persistence and knowing that there is something inside you  worthy to share. The hardest part is showing up daily and  waiting for the muse to strike. I’ve been rejected and said  no more times than I can remember, but I’ve kept going.  I’ve had dozens of survival jobs that were all stepping  stones to getting me where I am today, some I loved, some I  hated. But they were stepping stones nonetheless. I never  felt hopeless because I knew this was my story. The creative  life is complicated. It’s the reason why so many people opt  out after a while. But what it reaps in return after all those  years of sowing is worth the sacrifice. No other job in the  world gives me the same freedom I felt as a child. 

Let’s switch gears a bit and talk business. What should  we know about your work?
My work focuses on production design, but I’m  transitioning into more directing and writing work this  year. I’m also diving into stop motion work, which allows  me to pull from my design background and marry it with  my writing and directing skills. As I transition into more  directing, what sets me apart is my background and  experience. I studied writing and theatre, so I understand  scripts and how to direct an actor—because I was trained as  one and did it for many years. I get to pull from my music  knowledge from growing up and my art background, which  all help as a director. The art department is one of the least  understood departments by directors, so getting to be on  that side of things for so long has given me a deeper  understanding of the ecosystem on set. Working on a crew  for 5+ years has given me insight on the best way to lead  one. Being on set reminds me of theatre and the  collaboration that can take place, which I want to bring  with me as I continue to do more directing. 

Risk-taking is a topic that people have widely differing  views on – we’d love to hear your thoughts. Risk-taking is inherent to being creative. Creativity is about  being open-minded and thinking outside the box, which is  already a risk. There’s the chance someone might not like  your idea or think you’re bonkers. And this will happen  because new ideas can be scary and often misunderstood.  To be creative is to be a risk-taker. I decided to leave NYC  when I was 24 years old to live in Princeton, NJ, with some 

dear friends after our close friend had passed. Leaving NYC,  where the film scene is thriving was a risk, but it allowed  me space to write and create my first film. All those years  ago, I took on survival jobs like tutoring, making gelato,  becoming a sous chef, babysitting, and everything in  between—never choosing a desk job, which was a risk.  Because what if it didn’t work out? Where would I be? I’ve  never taken an office job, not once, and I know that makes  me lucky. And I am also incredibly grateful. Grateful I  trusted God’s plan for my life, that I chose to take a risk on  myself, to bet everything I’ve got on my dream, knowing  that if I pushed long enough, I could make a go of it. I  sacrificed a lot growing up to write and act and do all the  creative things I loved. I missed seeing friends and  spending time with family, even new experiences. That was  all risk, because there was always the chance it wouldn’t  pay off. But then again, you don’t get anywhere worthwhile  or exciting in life if you don’t take a risk.

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