Today we’d like to introduce you to Bryson Tucker
Hi Bryson , we’d love for you to start by introducing yourself.
Im from Caldwell Texas, played sports my entire life. I went on to the University of Mary Hardin Baylor to major in Sports Management and play college football. I graduated with my Bachelors in Science In Sports Management with a minor in Organizational Management. I was also 1st team all-American safety as well as 1st team all American RB/KR, which is unique bc Im not sure that’s ever been don,e to be 1st team all American on both sides of the ball. I went on to play arena ball in Green Bay in 2011, and signed to play in the CFL for Calgary Stampeders in 2012. I was released after the first pre season game which unfortunately, yet fortunately started my business sooner that I was expecting. While I was still pursuing playing in the CFl I began my brand Sacrifice Apparel and began to sell shirts while I was a personal trainer at Gold’s Gym. The brand was growing and I had an amazing opportunity to rent out a space inside another business that would allow me to break away from the corporate world and begin on my own. Around 18 mo working for Golds Gym was great and I learned a lot but most importantly I met a lot of great people who are still friends and clients 13 years later. I was at my first solo site training as a business owner of Sacrifice Training with only 1 client. I got up early, worked out at 5am and began to work the schedule that I wanted for myself before I had clients to even fill the spots. I believed that in order to have a full schedule and build a life I wanted, I needed to walk the walk before it was real so thats what I did. eventually the business grew and that location was no longer able to support the size of the business. I bought 2 acres of land with an existing structure and began to work and clear off the property while I was still running my business out of our first location. There were no breaks! At that point I had 2 on staff and we would work through our training schedule and during our “break” we would go and clean off the property. Me and Eric had long days back then but we both believed in the vision. Eric is a great friend. We were college teammates and roommates and he is the Facility Director and my right hand man. We have grown tremendously over the years not only economically but most important relationally in this community and the greater central Texas area. We have clients that are convicted enough in what we do to not only drive in 2.5hrs 3 days a week or fly in and spend a couple days to train and learn. Its been a great journey, and I say that humbly bc we wouldn’t be here without the support of my wife, Eric, our clients and most importantly God.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Struggles were just the unknown. Not knowing how to properly forecast cashflow, learning your business trends on the go in a new space, navigating jurisdiction and code with the local government, learning how to manage all things when it comes to a brick and mortar. No knock on anyone that owns a business but doesn’t own the land or building there in, but its a different beast when you own the raw land and the building. Theres a lot that goes on in the business and property that has nothing to do with “training clients”. So just managing a new slew of things that I don’t believe there’s anyway of truly being prepared for other than just diving in it and learning along the way. Learning how to tell people No is an undervalued skill for business owners and its not as easy as one may think.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
We are known for speed. We get guys and girls faster. Trusted by parents of young athletes for development, also trusted by professionals for continued consulting on all things related to their body and performance. Widely known for speed though, and thats great but we really are “all things” when it comes to human performance as well as rehabilitation for pretty much any injuries you may sustain in the playing field or on the court or track. What we do is a science but its truly defined by art. Most people know the right things to do, but the timing of when to do things and when to not do things and how much you should or shouldn’t do it, thats where you set yourself apart from the pack. That feeling and courage to make the call at the right time is what makes it art. We’ve worked with a wide range of athletes, from developing young athletes into college athletes, as well as coaching athletes to and on site in the World Championships of Track and Field making the finals. We’ve had guys get drafted in the NFL, starters in the CFL, WNBA, professional competitive Rifle athletes, we work with a wide range of athletes. I would have to say I’m most proud of the relationships we’ve built over this time. Thats what all of this is all about. Now thats on the actual business side of things. On the personal side, its the freedom that I’ve been able to create for myself and the staff. The ability for us to dictate what we do, how we do, and when we do business our way. We have cultivated a culture that we are proud of and an ecosystem that we can live and thrive in. Those things are important to me.
Is there any advice you’d like to share with our readers who might just be starting out?
no particular order
Know your purpose
work
its ok to be afraid but don’t let that stop you
work
don’t think too much about all the things that could go wrong
work
Think about all the things that could go right
Work
build a team
work
never stop working and be intentional about everything and its ok to tell people no.
If I knew everything I knew now I’m not sure we would have taken that leap, thats why ignorance is bliss.
Your spouse is the biggest decision you can make when it comes to your business success. Choose wisely!
Pricing:
- Athletic Performance Training starts @ $300/month
- Strength and Conditioning Classes for adults start at $170/mo for unlimited classes
Contact Info:
- Website: https://sacrificetraining.com
- Instagram: https://www.instagram.com/sacrificetraining/?hl=en
- Twitter: https://x.com/SacrificeINC
- Youtube: https://www.youtube.com/user/SacrificeTraining
- Other: https://www.instagram.com/brysontuckerd/
