Today we’d like to introduce you to Dhanyasree M.
Hi Dhanyasree, so excited to have you with us today. What can you tell us about your story?
Of course, I’m happy to share my journey that’s taken me across countries and through the many evolutions of media itself. I began my career in India as a content writer with Oneindia.in, one of the country’s earliest online media platforms, before moving to the Kingdom of Saudi Arabia and later to the Kingdom of Bahrain. There, I had the privilege of working with respected international publications such as the Oxford Business Group, The Oil & Gas Year, Gulf Insider, and Bahrain Confidential.
In 2019, I returned to India and made a pivotal shift from reporting stories to helping create them, transitioning into public relations. My initial clients were tech startups from all over the world, who had immense potential and just wanted to be seen/heard. Having been on the receiving end of countless pitches, I understood what journalists truly needed — relevance, clarity, and respect for their time. That insight shaped my PR philosophy: storytelling grounded in substance and strategy.
These two decades offered a front-row seat to journalism’s digital transformation — from the dominance of print to the rise of online media, social media, digital marketing, and, now, the growing role of AI in content creation. Witnessing this shift deepened my understanding of how stories are shaped, shared, and valued.
Today, as Co-Lead at MarkWay Solutions, I help brands and experts connect with the media through meaningful narratives, not mass emails. Our focus is on media intelligence, thoughtful strategy, and fostering long-term relationships built on mutual value — because the best stories emerge where authenticity and intent meet.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The first answer that came to my mind is the headline of Robert Frost’s poem “The Road Not Taken”, full of hope for new opportunities but also deep fear of the unknown at every turn.
I didn’t leave any role by choice; family moves to different countries forced the changes. Each time, I exited at the peak of my career, only to start from scratch in the next one, proving my worth all over again.
Looking back, every role, career path, colleague, culture, client, and country has shaped who I am today. Markway Solutions represents the culmination of everything I’ve learned—and continue to learn—on this rewarding journey.
As you know, we’re big fans of Markway Solutions LLC. For our readers who might not be as familiar what can you tell them about the brand?
As CEO of MarkWay Solutions, I co-lead a team that brings media intelligence and strategic foresight to every PR campaign. We don’t believe in blasting out generic press releases. Instead, we focus on meaningful storytelling, smart strategies, and building genuine media relationships that last. Our mission is to serve our clients with integrity and support the media ecosystem with empathy, because without media, there is no public relations.
We operate in a media world reshaped by AI, where newsrooms face unprecedented pressure. Our role is to connect brands and media with ethical storytelling, strategic placements, and partnerships built on trust. We prioritize impact over volume, crafting campaigns that go beyond headlines to shape industries.
In today’s crowded digital space, a story alone isn’t enough; it has to be told with precision, authenticity, and strategy. We work closely with entrepreneurs and executives to engineer narratives that reflect their brand values and resonate with their audiences. Our process starts by understanding what truly makes a brand unique, then aligning that identity with media trends and platform formats.
From securing earned media and building thought leadership to managing crises and leveraging AI technologies, we help brands consistently show up where it matters. For us, PR is about building a voice people trust over time, not just short-term wins.
How do you define success?
Success, for me, is when our PR efforts create a win-win-win for everyone involved, as clients, media, and audiences alike. Sure, monetary benefits matter, but true success goes deeper; it’s enabling startups and projects born from a dream to solve real problems or make life easier.
Every business starts with the vision to tackle hurdles and deliver value. When we commit to their PR, we’re fueling that dream by crafting compelling stories. Journalists amplify it through coverage, sparking awareness. Finally, when readers engage with the product or service, they reap the benefits the creators intended. That’s the full circle of impact.
In PR terms, I measure success beyond vanity metrics like press mentions. It’s about share of voice, audience engagement, positive sentiment, and conversions—showing sustained brand trust and growth, not just headlines. At MarkWay Solutions, we’re proud when campaigns drive these outcomes, proving PR’s role in real-world change.
Contact Info:
- Website: https://www.themarkway.com/
- LinkedIn: https://www.linkedin.com/in/dhanyasreem/
