Today we’d like to introduce you to Jyoti Lohman.
Hi Jyoti , we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Growing up in the natural beauty of the California coast, my mother instilled in me the importance of nurturing yourself – body, mind, and soul. I grew up watching her take time to rest and reset – prioritizing her physical health, spiritual wellness, skin and bodycare. My mother taught me that beauty comes from within, and it starts with how we speak to ourselves and take care of our bodies. She has endlessly inspired me by how she shows up for herself and in turn can show up wholy for those she loves. My dad instilled in me that anything is possible when you follow your heart and inspired me to have the confidence to always take the risk and try.
From a young age I was making scrubs and shea butter crémes for myself, friends and family. Always searching for the right combination of clean ingredients, effectiveness, and a luxurious experience. So I set out to develop a line of simple, pure body care products that would nourish both body and soul. From research and development to final formulations,
I spent years meticulously researching natural ingredients that worked with your skin to balance, hydrate, heal, and promote healthy glowing skin – all while creating an experience that felt nurturing and aesthetically elevated.
Before launching the beauty way, I attended FIDM in San Francisco to study product development and marketing. I then embarked on an amazing journey to Paris where I studied trend forecasting and fashion styling, which led to a successful 12-year career in upscale fashion in the hustle and bustle of Los Angeles. After falling in love and deciding to get married after our third date, I had the opportunity to travel the world with my husband. As we explored the world, I gathered endless inspiration and invaluable knowledge for what would one day become the beauty way.
Today I live in Austin, TX with my husband (yes, the one from only three dates) and two children. After being a stay at home mom for the last six years, I worked toward the goal of sharing my knowledge and passion for clean bodycare, daily mantras, and the necessity for self care. Our happy place is together; exploring nature, traveling the world or on a beach with lots of sunshine, adventure, and always good food.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Building the beauty way while raising kids has been both a labor of love and a constant balancing act. As a mom, my heart is always with my family, but launching a brand rooted in passion meant learning an entirely new world—formulations, compliance, marketing, manufacturing, and the realities of running a business. There were nights I stayed up researching ingredients after putting the kids to bed, and days I juggled Zoom calls with snack time. The passion was always there, but the learning curve was steep, and the time to climb it was limited. Still, every step—no matter how messy—has been worth it, because I’m building something meaningful, both for myself and to teach my kids about purpose.
Alright, so let’s switch gears a bit and talk business. What should we know?
the beauty way is an intentional body care brand rooted in the belief that self-care is sacred. Inspired by the Navajo philosophy of Hózhó—living in balance, beauty, and harmony—our products are crafted to nurture both body and soul. We specialize in clean, high-performance formulas made with nutrient-rich botanicals, premium ingredients, and intentional rituals. What sets us apart is the deep purpose behind everything we create. It’s not just about beautiful packaging or trending ingredients—it’s about creating space for women to slow down, reconnect, and honor themselves through elevated everyday rituals. I’m most proud that the beauty way feels like an extension of my heart. Every formula, mantra, and detail has been thoughtfully created to support women in their journey toward wholeness and wellness. I want readers to know that our products aren’t just skin-deep—they’re designed to support inner beauty, self-love, and a return to your center. It’s more than skincare. It’s the beauty way
What’s next?
I’m so excited to share these products and the deeper message behind the beauty way. My brand is truly a piece of my heart, and it brings me so much joy to see others connect with it—not just through the body care, but through the intention and energy behind each product. I
’m dreaming big for what’s to come. I envision building out a full line of offerings that support women through every stage of their self-care journey—from body oils and scrubs to aromatherapy and ritual tools. One of my biggest dreams is to eventually host wellness events and retreats where women can gather in beautiful spaces, reconnect with themselves, and experience the beauty way in a deeper, more immersive way. This is just the beginning, and I’m so grateful for the opportunity to grow and share it.
Pricing:
- BRIGHTEN | body wash $28
- RENEW | body polish $37
- HYDRATE | body crème $38
- NOURIsH | body oil $48
- Discovery Set | $38
Contact Info:
- Website: https://www.thebeautywayco.com
- Instagram: www.instagram.com/thebeautyway_co
Image Credits
Jenna McElroy
Ashleigh Amoroso
Wisteria Jade
Gabi Brazdovic
