Today we’d like to introduce you to Lisa Lam
Hi Lisa, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Success, I’ve learned, isn’t just about achieving milestones. It’s about building the capacity to hold onto it, to nurture it, and to let it transform you. That’s the story of Beyond Blooms—a story of resilience, artistry, and the belief that even the most unconventional dreams can bloom into something extraordinary.
Growing up, discovering my creative spark was anything but straightforward. In my family, success was tied to tradition: academics, stability, and practicality. Art and creativity were admired but never encouraged as viable pursuits. They were distant, dreamy concepts I never dared to explore.
As the child of first-generation immigrants who rebuilt their lives in America after fleeing a war-torn country, I learned the value of resilience and hard work early on. I remember watching my parents rise from having nothing, living in cramped spaces in the toughest neighborhoods. They took on any job they could to make ends meet, eventually building successful businesses despite language barriers that persist to this day. Their sacrifices fueled my drive to succeed on the “safe” path they envisioned for me: excelling in school, earning a degree, and working in finance. I followed those expectations, even branching into entrepreneurship by opening a restaurant. Each step taught me invaluable lessons, but none truly felt like mine.
The pandemic was a turning point for me. With life slowing down and a newborn at home, I began reflecting on who I was and what truly mattered. For the first time in years, I reconnected with a passion for art and creativity I had long set aside.
It started with my son’s first birthday. In the midst of lockdown, I decided to create a balloon installation from scratch. I had no experience—honestly, I couldn’t even tie a balloon—but somehow, I made it work. The process brought me immense joy, reminding me how fulfilling it is to create something beautiful. That one project sparked a passion for design and balloons became a playful medium, a gateway for rediscovering my creativity.
As I delved deeper into event design, my creativity evolved in exciting new directions. Then, I discovered premium faux florals with real-touch technology, and everything clicked. These lifelike blooms, nearly indistinguishable from fresh flowers, captivated me. They offered the beauty and elegance of fresh florals, with the added benefits of sustainability, longevity, and accessibility, something fresh flowers couldn’t provide.
The transition from balloons to faux florals felt natural, and I was energized by how they allowed me to blend artistry with purpose. It wasn’t just a career move; it felt like a new passion. Faux florals pushed me out of my comfort zone, providing a perfect solution for couples like me who sought both beauty and affordability in their event designs. It felt like destiny—combining creativity with a more sustainable, cost-effective approach.
The struggle I faced while planning my own wedding was a defining moment, one that propelled me beyond event design and into the wedding industry. I vividly remember the frustration of trying to find affordable, high-quality decor that aligned with my vision. The options were either subpar or far beyond my budget, leaving me feeling stuck and overwhelmed. I couldn’t help but think, there had to be a better way.
This experience reminded me of the power of creating solutions that marry artistry with practicality. It ignited a desire to provide couples with something different, an alternative to the limited options that once existed. I wanted to offer stunning, high-end decor that delivers the beauty of fresh flowers without the overwhelming cost. This realization became the catalyst for a deeper purpose: providing beautiful, lifelike faux florals that blend elegance, sustainability, and affordability. It wasn’t just about creating a business; it was about redefining the possibilities of event design, where luxury and environmental responsibility coexist.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Starting Beyond Blooms was exhilarating, but it wasn’t easy. Breaking into the wedding industry with something unconventional, disrupting traditional norms with artificial options of high-end faux florals—meant I had to educate people on what they were. Many clients weren’t aware of how far faux florals had come in terms of quality and realism.
I had to prove that premium artificial flowers could provide the same elegance as fresh blooms while being more cost-effective and sustainable. There were moments of doubt, where imposter syndrome crept in, and I questioned whether I was “qualified” to step into an industry I wasn’t formally trained in. But I reminded myself that every expert starts as a beginner.
But what surprised me most was the internal work this journey required. To build something as ambitious as Beyond Blooms, I realized I needed to recalibrate my mindset. I had to cultivate patience, resilience, and focus. I began to see success not just as a goal but as a state of mind that required preparation and humility.
This wasn’t just about learning a craft or running a business—it was about preparing myself mentally and emotionally for the future I envisioned. I had to train myself to embrace the challenges, quiet the self-doubt, and build a foundation strong enough to support the success I was working toward.
I learned that greatness doesn’t come easily. It requires resilience, humility, and the ability to grow from within. This mental transformation became as much a part of my journey as the business itself.
Appreciate you sharing that. What should we know about Beyond Blooms?
Beyond Blooms is more than a business; it’s an extension of who I am and what I value. It’s my way of challenging traditional norms in the wedding industry, where waste and single-use materials are all too common. By offering couples high-quality faux florals, we provide a sustainable solution that doesn’t compromise on beauty, elegance, or experience.
Our designs feature premium, real-touch artificial blooms that are nearly indistinguishable from fresh flowers. These lifelike arrangements bring sophistication and versatility to any event—luxurious, affordable, and accessible year-round. Allergy-free and worry-free, they maintain their beauty without wilting, making them the perfect choice for couples seeking timeless elegance.
Beyond Blooms continues to evolve with exciting new offerings. Looking ahead, I’m excited to expand our offerings with a signature collection—a curated, one-stop shop for ceremony and reception decor designed to simplify decision-making for couples. I also dream of growing Beyond Blooms into a national brand, making premium faux florals accessible to celebrations everywhere. It’s another step in my mission to make high-quality, sustainable floral options accessible, no matter where they are.
At its heart, Beyond Blooms represents the harmony of creativity and purpose. We don’t just create decor; we craft experiences that are thoughtful, stunning, and sustainable. No matter how much we grow, I remain committed to the values that guide me: creating joy through design, delivering sustainable beauty, and proving that luxury can be accessible.
Is there a quality that you most attribute to your success?
At Beyond Blooms, we’re redefining event floral decor with an emphasis on elegance, sustainability, and affordability. We believe every celebration deserves intentional design and artistry, which is why our premium, real-touch faux florals provide a stunning alternative to traditional fresh flowers—capturing their beauty without the cost, waste, or limitations.
Our lifelike artificial blooms offer the same visual impact as fresh florals but with added benefits: they’re allergy-free, seasonless, and maintain their elegance throughout any event. Through our eco-conscious rental model, we reduce waste and make luxury floral decor accessible, delivering tailored designs at a fraction of the cost of fresh installations.
What truly sets us apart is our commitment to personalization and innovation. From curated signature collection packages for couples seeking simplicity to bespoke designs for those with a clear vision, we offer solutions that cater to diverse styles and needs. Our versatile arrangements seamlessly complement any theme, while our end-to-end service—from ceremony to reception decor—ensures couples work with one trusted vendor for a stress-free experience proudly servicing the Austin area and surrounding cities.
Beyond Blooms is more than a floral rental company—it’s a testament to our passion for artistry and innovation. We’re not just providing flowers; we’re partnering with you to transform moments into unforgettable memories.
Contact Info:
- Website: https://www.beyond-blooms.com
- Instagram: beyondblooms_
- Other: Pinterest: beyondblooms_
Image Credits
Floral Photos by Lucid Eyes Photography
