Today we’d like to introduce you to Mardy & Jeff Chen.
Hi Mardy & Jeff, thanks for joining us today. We’d love for you to start by introducing yourself.
Original Hot Yoga, aka Bikram Yoga, is a challenging physical and mental test of resilience. Accomplishing difficult things like this makes you tougher and your life better outside the yoga room.
The 90-minute, 105+ degree hot yoga class has transformed countless lives over the last 20+ years with PURE Yoga + Fitness in Austin and Dallas. It is the foundation of our studios – consistent and predictable – the opposite of our modern world. It is a place to unplug and contemplate on things that truly matter.
The COVID-pandemic years heightened the importance of community gathering spaces. It also was an opportunity for us to reinvent ourselves. Listening to our students’ needs, we added different yoga styles, weight and strength building classes, and heated high intensity interval training (HIIT) workouts.
Our focus is extending health and longevity in our later years. We offer gold-standard DEXA body composition and VO2 Max testing so that students can fine-tune their fitness regimen. Learning the importance of bone mineral density (BMD) and visceral adipose tissue (VAT) are critical in getting the most out of one’s valuable fitness time.
We are proud that today we can help every student balance their fitness goals, including flexibility, balance, range of motion, strength, endurance, cardiovascular and metabolic health.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Anyone who has owned and operated a business over decades had to navigate challenges and bumps in the road along the way. Competition, COVID, and controversies throw wrenches into every well thought out business plan. Whether you view these challenges as “struggles,” or just part of the process, is what makes you forge through.
Alright, so let’s switch gears a bit and talk business. What should we know?
Our first studio opened in Austin in 2003. Over the years we expanded to as many as five locations, but in recent years found the sweet spot with our three current studios in Austin and Dallas. Being a locally and independently owned business has been a labor of love.
It took tenacity and commitment to stay true to our brand promise over the decades while the fitness industry saw its trends fade in and out. Original Hot Yoga, aka Bikram Yoga, is our “moat” in the fitness industry. The complexities of heating a yoga room to 105+ degrees is a daunting challenge and difficult to replicate. Today, the benefits of “deliberate heat exposure” is known to many, but a concept we’ve been practicing for decades.
The biohacking and longevity awakening of recent years has sprouted many new forms of fitness and wellness. However, we stay laser-focused on our yoga and heated fitness classes; simple, strong, and accessible to the masses of people. Our brand promise is that you will feel invited and welcomed in our community of people seeking to transform their minds and bodies together.
How do you define success?
Success is finding a fulfilling, purposeful and peaceful life.
In our experience, nothing compares to the mental health and stress-reducing benefits of Original Hot Yoga. First and foremost, this is what keeps students coming back for more. Witnessing life-changing transformations is what fuels our commitment and our success.
Pricing:
- Dexa Scan (Downtown Austin Location) – $75
- VO2 Max Testing (North Austin Location) – $99
- 3 week new student intro offer includes 30 min online coaching session with Mardy or Jeff – $59
Contact Info:
- Website: https://www.pureyogatexas.com/
- Instagram: https://www.instagram.com/pureyogatexas/
- Facebook: https://www.facebook.com/pureyogatexasaustin
- Youtube: https://www.youtube.com/c/PUREyogaTV
Image Credits
Monica LeBansky
