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Meet Tammy Afriat of Bonding Boost

Today we’d like to introduce you to Tammy Afriat.

Tammy Afriat

Hi Tammy, thanks for sharing your story with us. To start, you could tell our readers some of your backstory.
Hi! I’m Tammy, a mother of three kids aged 5 to 13. I pursued engineering for about a decade before becoming a certified parent coach, dedicating myself to parenting personally and professionally. So how did that happen? As a child, I was empathetic and drawn to listening and understanding others. Despite this, societal pressures led me to pursue a logical, analytical path in engineering, ignoring my emotional instincts. Over time, I realized there is a toll to dismissing my feelings, and becoming a mother was a turning point as I discovered the immense value of emotional validation in raising happy, independent, and healthy children. Acknowledging the importance of social-emotional learning in parenting, I searched for ways to hold love, logic, and limits (boundaries) to foster healthier relationships and experience greater parental satisfaction. My journey taught me the power of compassion for oneself and others, offering transformative change by setting boundaries with different tools than the ones available for the previous generation. This experience motivated me to pursue certification as a professional parent coach.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
As a newbie to the entrepreneurial world and a solo proprietor, battling loneliness and self-doubt was the most formidable challenge. It often felt like riding a roller coaster; some nights, I was wide awake with excitement over buzzing ideas, while on others, I tossed and turned, concerned about all I hadn’t yet accomplished.” Bottom line: sleep was a rare commodity 🙂 So, I learned to look for people to flounder with and to offer diverse insights and perspectives different from those I hold. It was particularly beneficial when I encountered moments of feeling stuck. Also, as the business grew and I saw more parents achieving their desired results, I became more confident in the value I offered. Most importantly, I learned to embrace the journey, acknowledge the ups and downs, and not put too much pressure on myself.

I appreciate you sharing that. What should we know about Bonding Boost? Why is your parenting practice called Bonding Boost?
My mission is to guide parents to set effective boundaries through compassionate parenting to boost their confidence and bond with their children. So, I named my company Bonding Boost. I am an expert in boundary setting, teaching parents and educators how to communicate boundaries effectively and healthily.

How can business owners apply boundaries effectively?
When you think about it, boundaries encompass every aspect of our lives. So, for example, setting time boundaries is crucial for managing your schedule without overcommitting, improving productivity, and prioritizing self-care (we all tend to burn out, don’t we?). In my coaching practice, I assist parents in defining their time boundaries and assertively communicating them to spouses, children, colleagues, and friends so they can have a work-life balance, and reduce parental- guilt.

How can you help parents?
If intrigued and eager to learn more, grab my free guide on healthy boundaries (see below). It’s the first step toward fostering balance and fulfillment in your personal and professional life. For a deeper dive, I offer the Love & Logic & Limits: Compassionate Parenting Package. This 8-week one-on-one program walks parents through the ABC pillars (Awareness, Boundaries, Consequences), helping them navigate challenging situations and build a stronger connection with their child. I encourage parents to book a free call and get the detailed service offer.

Is there something surprising that you feel even people who know you might not know about?
At 11, playing with my brother, I’d lay on my back, folding my legs for him to sit on. Pushing him gently, he’d soar briefly. Once, aiming to raise the excitement, I pushed stronger. He landed on his hand, unable to move it. I remember he didn’t cry, but it was apparent he was in such pain, and I felt terrible for causing it. Though he recovered, we still joke that I am the “Top Human Launcher.”

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Image Credits
Gosia Domas

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