

Today we’d like to introduce you to Amy Closson
Hi Amy, please kick things off for us with an introduction to yourself and your story.
Cupprimo is the brainchild of Amy Closson. She wanted to create a unique family-friendly environment with best-in-class cupcakes and amazing coffee with a sassy vibe.
Cupprimo is an Austin original that opened its doors in 2008. Since then, Cupprimo has been featured on television, in local publications and even introduced itself nationally on Food Networks’ Cupcake Wars.
Cupprimo bakes everything fresh each morning and offers three sizes of cupcakes, six & eight inch two-layer cakes, fresh morning quiche and a full array of drinks including a full coffee bar, Nitro, frappes, Italian sodas, and smoothies. As always, they offer all the milk alternatives at no extra cost. All milks treated equally at Cupprimo!
Each day of the week there are at least 12 different flavors of cupcakes, four different flavors of Gluten free cupcakes and vegan/dairy free options can be ordered in advance.
This “Mom and Pop” shop continues to grow and innovate. It is truly a family business with all five of Amy’s children being present or past team members.
Cupprimo is continuing to expand their reach with 2 children’s books written by Brad about our cupcakes and growing the Cupprimo Catering business. When not at the store, you can find this duo sipping margaritas with two limes and seeing every movie.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Owning Cupprimo has not always been a smooth road. Startups are inherently
filled with land minds. Running a family business, which has included my five children presents constant time management issues. I’m sure sometimes they were tired of their boss also being their mom. Being high volume has required us to improve all of our systems and that has actually been a very good thing.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am the CEO of Cupprimo, but my official title is head cupcake wrangler. I find that being a subject matter expert on cupcakes has kept my desire for the business very high. It is the most interesting thing to look around the world and get inspiration from all kinds of different sources and then to turn them into cupcake flavors. The textures and the colors of shiny sprinkles fascinate me. Always having the next holiday on deck and being able to produce that product in a high volume format has challenged my artistic creative side. Being part of the team that makes a handcrafted, fresh baked item every day is inspiring.
Contact Info:
- Website: https://Cupprimo.com
- Instagram: @cupprimo
- Facebook: @cupprimo