Today we’d like to introduce you to Holly Downs.
Hi Holly, please kick things off for us with an introduction to yourself and your story.
Nestled in the heart of Lakeway, Texas, Hill Country Hot Yoga is the vibrant realization of Holly Downs’ burning passion: to create a premier hot yoga sanctuary right in the community she cherishes.
Fueled by a shared vision of transformative wellness, Holly teamed up with her friend and fellow yoga instructor and co-owner Tracey Sledge—a seasoned pro who previously co-owned Destin Hot Yoga. Their dynamic duo perfectly blends Holly’s dream with Tracey’s wealth of expertise, igniting the studio’s launch in May 2024 after a year of meticulous planning and pure determination.
Today, this infrared-heated haven pulses with energy, offering certified OHYA (Bikram 26/2) classes, Heated Vinyasa, Hot Pilates, Yin, and more—seven days a week. It’s more than just a studio; it’s a sizzling, supportive community where sweat meets serenity, beginners find their flow, and seasoned yogis deepen their practice.
We want people to come feel the heat, embrace the glow, and become part of something truly special at Hill Country Hot Yoga—where wellness gets a whole lot hotter! 🧡🔥🧘♀️
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Running your own business comes with unique challenges at every stage. Finding the perfect location, negotiating the lease, designing the build-out, purchasing major systems (like the infrared heating system), and creating the space were our main hurdles before we opened. Then, we had to wait for city approvals and plan our soft and grand openings.
Next up was figuring out a schedule that works for both our clients and teachers. Marketing is also a constant challenge, especially when we’re trying to find people interested in hot yoga and get them to step inside.
We’re always changing up our studio offerings, adding new teachers, classes, and fun contests to challenge our clients and push their comfort zones. It’s incredibly rewarding to see our clients progress in their health and wellness journey, which makes all the hard work worthwhile.
Appreciate you sharing that. What else should we know about what you do?
Tracey’s first career was in the oil and gas industry, she started in sales and ended up running businesses that supplied technology to major companies like Exxon-Mobile, Chevron and Shell.
Holly was in the mortgage business.
If you had to, what characteristic of yours would you give the most credit to?
The qualities that means the most in our business are being able to connect with our clients as teachers and delivering an outstanding experience when they come to the studio. That means all the small details matter, from starting classes on time, greeting clients by name, making sure the studio is clean and tidy to bringing good energy into the classes and closing with a cool lavender towel. Our clients appreciate the personal touch we bring.
Pricing:
- Membership is $130 every 4 weeks
- 5 class auto renew membership is $100
- 2 weeks of classes for $50 intro special for new clients
- We also offer drop ins and class packages.
Contact Info:
- Website: https://Www.hillcountryhotyoga.com
- Instagram: @hillcountryhotyoga
- Facebook: @hillcountryhotyoga
