We recently had the chance to connect with Jacqueline Sinex and have shared our conversation below.
Jacqueline, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What are you being called to do now, that you may have been afraid of before?
In the last couple years I have embraced being a mentor. Previously I did not see myself as a mentor, but that was inappropriate self-talk. I realized a lot of the things I have learned from work, life, failing, succeeding, connecting people and solutions, and just observing – are helpful to people in different ways. And if I can help someone get past a hurdle or see things differently, it really brings me joy.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am a long-time Austinite who started my journey here as a Texas Longhorn studying fine arts. Through a series of wonderful happenstances and hands-on learning experiences, I now manage a small web development agency known as WEBii. Our company specializes in creating custom website and web applications for businesses and non-profit or educational organizations. With the help of myself and my talented colleagues, our clients enjoy reliable web design, web development, digital marketing, and website maintenance services. Our company culture and work style is very centered about communication and collaboration.
Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
As a child, I always believed I was “just an art nerd” and never athletic. Because of this mindset and a few negative experiences, I avoided team sports or challenging fitness activities. As a mature adult, I realized that fitness is as accessible as you want it to be, and it’s never too late to adopt it into your life. And in fact, it can be very empowering especially for women over 40. My new routine is a very active lifestyle, with gym classes or yoga nearly every day. I am still proud to be that artsy and techie nerd – but I am a happy healthy person, too.
What’s something you changed your mind about after failing hard?
There were times when I took on too many responsibilities all on my own, and it was unrealistic that I could juggle it all. Despite that I had great people by my side, I would own a project myself and avoid designating work to others. It did catch up to me when a project had significant mistakes and was past a deadline. After a good conversation with my team, my partner and the client, I realized I needed to trust other people and allow them the space to do what they do best. Once I began offloading tasks to colleagues, the project did not fail. The risk was an illusion the whole time.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Where are smart people getting it totally wrong today?
Thinking about my work and the website and communications world, I find that a lot of smart business people forget to focus on customer-centricity. They think that emphasizing their skills and resume are the most important traits of their marketing. But that is wrong. Instead, your website (and any other marketing materials) should talk directly to the audience you serve. That customer or community needs to connect themselves with your solution somehow. They need to see themselves in your content, and clearly recognize that you can solve their problems. This does not mean that an executive should not demonstrate their experience, it just means it is not “all about you”.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I hope that people will remember me as a genuine person who truly loved connecting with others. I have noticed that I have been a bridging friend to people even when they do not get along or when they are head-to-head business competitors. I believe that human connection on a genuine meaningful level matters in life and business, and if you lead with that, you probably won’t have any real enemies.
Contact Info:
- Website: https://www.webii.net/
- Instagram: https://www.instagram.com/webiinet/
- Linkedin: https://www.linkedin.com/in/jsinex/
- Facebook: http://www.facebook.com/webiinet
