We recently had the chance to connect with Vanessa Cabrera and have shared our conversation below.
Vanessa, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do you think others are secretly struggling with—but never say?
That they’re not as successful as they portray themselves to be online. There’s a quiet gap between the brand and the bank account: curated wins, steady posting… and a wobbly pipeline. Underneath the polish is fear of asking for the sale, confusion between engagement and revenue, and the belief that “more content” will fix what only courageous conversations will. The truth? High-end clients rarely clap in the comments—they convert in DMs, emails, proposals, and rooms you can’t screenshot.
And I get it—I used to be her. I had the highlight reel and the shaky backend. Everything shifted when I started doing the scary things daily: asking directly for the business, following up like a pro, making clean offers, pitching bigger rooms, and tracking the numbers. I trained my courage muscle, day in and day out, and realized it wasn’t the number of followers I had or stage selfies that moved the money—it was belief before strategy and doing what most people are too afraid to do. That’s when my DMs turned into deals and follow-ups turned into contracts.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Vanessa Cabrera, a Master Certified NLP business coach and award-winning social media strategist who helps ambitious, service-based women turn expertise into revenue—think multiple five-figure months, six-figure paydays, and corporate deals that start with quiet DMs and end with wire transfers. My approach blends NLP (Neuro-Linguistic Programming), Hypnosis, and Timeline Therapy with organic social + AI so your communication meets people how they actually process information. Translation: fewer cute posts, more clean conversations that close.
What makes me different is the fusion of mindset and messaging with measurable receipts. I teach belief before strategy, then the strategy that matches: solution-based messaging, courageous asks, and follow-up you’re proud of. Clients have secured international keynotes, crossed $80K months, and closed a $396K corporate contract—all without chasing vanity metrics. Sophisticated buyers rarely clap in the comments; they convert in proposals, meetings, and rooms you can’t screenshot. Decision-makers rarely double-tap—they schedule calls and sign five and six-figure contracts.
Currently, I’m scaling the my brand new Power Language Protocol™ Masterclass —a practical system to read anyone’s communication style in under 60 seconds and adapt on the spot—and expanding AI-powered trainings for entrepreneurs, teams and leaders. Previously reserved for private clients only, I am beyond excited to finally share it publicly. It’s a true game-changer!
Great, so let’s dive into your journey a bit more. What did you believe about yourself as a child that you no longer believe?
As a kid I absorbed the myth that success = struggle. I thought entrepreneurship had to be hard for the first five years and that I needed to “pay my dues” before it got good. That simply isn’t true. Business doesn’t reward suffering; it rewards clarity, courage, and clean communication.
The moment I stopped glorifying the grind and started doing the scary right things the timeline collapsed. I then made $48K in a day and remembered when my first ever corporate job paid me $30K for the entire year. My entire money-mindset shifted. Making money is easy. Making money is fun.
I went ALL IN on ferociously protecting my unconscious mind—treating it like my most valuable asset—and blocking out any noise or BS narratives that could derail me. 13 years later, here I stand, running an extremely successful business that brings me huge sums of money, while also providing high degrees of satisfaction and personal freedom.
My passion, drive, and perseverance come from showing others the massive opportunities that await when they have the courage to try.
Was there ever a time you almost gave up?
Yes! When I launched my first coaching program, the first week ended with only two signups. My mortgage was due. I was a single mom with a six-month-old.
The days were filled with worry and the nights were filled with tears and loneliness.
A friend gently suggested I start job hunting. I felt like a failure and a fraud.
So I did the only thing I knew how to do: I kept I talking about my offer every day, asked directly for the business, followed up even when my voice shook and the nerves ran high.
One yes came, then another. New opportunities showed up and the mortgage got paid.
My “secret” since then: (1) I wholehearted believe things always work out for me and my family (2) Let it be simple and clean—easy is allowed. (3) If you don’t quit, success becomes inevitable.
Soon after I hired my first coach and learned that going it alone is a rookie mistake. If I had support during those dark early years, I know I would’ve achieved success much faster. It’s something I had to learn as a new entrepreneur.
And since then, I never go it alone.
Sure, so let’s go deeper into your values and how you think. How do you differentiate between fads and real foundational shifts?
How I separate fads from foundations: I don’t study platforms; I study people. Fads are features. Foundations are human behavior, incentives, and language. TikTok today, something else tomorrow—what matters is how you show up and whether your message lands in the brain of the buyer.
My 4-filter test
Behavior: Does this shift how people decide, trust, or buy? If yes, pay attention. If it just changes the watermark on your videos, pass.
Distribution: Does it reduce time-to-conversation or time-to-contract? Faster access to decision-makers = foundational.
Portability: If the app vanished, would the skill still work? Clear offers, audience psychology, and communication that fits how they process information travel anywhere.
Revenue: Does it consistently create calls, proposals, and signed agreements? Likes aren’t line items; revenue is.
So no, the platform doesn’t make you.
Your communication does.
Social media is just one human connecting with another. Your audience doesn’t care about your follower count, brand colors, or Canva perfection—they care about their own problems and whether you can solve them.
When you can read them, adapt to them, and articulate value cleanly, you’ll win on any channel, in any room, online or off.
As Warren Buffett put it, “If you improve your communication skills, I guarantee you that you will earn fifty percent more money over your lifetime.” Skills compound; fads expire. I teach the former.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I hope people say I made it safer to be brave.
That I made them laugh, brought joy to the work, and reminded them they matter.
That I was a risk-taker and a leader who jumped first so others could go faster.
That when someone hit a dark night—the kind I’ve known—my voice kept the light on long enough for them to take the next step.
I want my son to say I was a great mom, present, proud, silly and made a home filled with laughter and love.
That we as friends, family, clients and colleagues all had a blast doing it—belly-laughs that hurt in the best way, tears through laughter and pure joy just by being together.
