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Conversations with Becky Rickett

Today we’d like to introduce you to Becky Rickett. Becky has been on an amazing journey since starting the business in 1996 and now you can learn more about her company Big Star Production Group in the interview below.

Here’s how Becky turned her passion for music into the perfect job to create and cultivate her brand! Becky began her career as an on-air personality in Billings, Montana, hosting the popular “Loveline” show and doing various voice-over work. After falling under California’s spell, she packed up, moved, and signed on as a Production Manager at Thump Records—an independent record label specializing in low-riding classic cars with deep bass grooves and fresh vocals from young talent—in Pomona. She worked daily coordinating press releases, CDs, Cassette, and Vinyl records that were distributed by Universal Music.

To view some of Becky’s CD Production and Design credits on Becky’s passion for music led her into the world of website design and marketing.

While honing her production craft, Becky was signed on with EMI Music Special Markets—a division of Capitol Records—as a Creative Service Coordinator. She acted as a liaison for all outside advertising agencies (Eddie Bauer, Nordstroms, Starbucks, Time-Life…) Becky was the main point of contact for overseeing all graphics for CD releases, design elements, and occasional print press checks.

Immersed in creative files from some of the most recognized design agencies in the industry, She learned about typography and design, layout and branding while also becoming versed in marketing. Established in 1996 as a boutique creative agency Big Star Production Group quickly became a one-stop-shop helping small business owners and entrepreneurs establish their online presence with ease.

BSPG specializes in custom graphic design for website design and development as well SEO strategies to get you found on Google search pages – all while maintaining an eye on PPC campaigns too (we know what works).

Their goal is simple: keep it simple with high-quality results that speak volumes about who YOU are visually online.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It can be difficult to keep up with the latest technologies and trends in the website design industry and online marketing space.

As with all business, Big Star Production Group has taken many roads to be where we are today. In the early years, we established ourselves in the printing world with film separations (CMYK) for press, printing offset, and digital print, from manufacturing vinyl records, CDs and Cassettes to transitioning into web design and internet marketing through online strategies for Google recognition through keyword research, and on-site optimization.

The journey has been full of obstacles and feelings of uncertainty, but we’re making it! From film separations, vinyl replication, and printing to web design – our company is now known for its innovative strategies in digital marketing.

Can you tell our readers more about what you do and what you think sets you apart from others?
“I am a true music lover,” “I began my career in Billings, Montana graduating from May School of Broadcasting and worked as an on-air personality for six years before moving to Los Angeles. Even at such young age, I learned that creativity is at the core of who I am–it’s part intuition as visuals ignite my senses. I tend to feel and see things more than hear them, graphic design and website design is an artistic outlets for me. I am a creative who has spent years honing my passion. By working in the production department of EMI Music Special Markets, where I had the privilege to collaborate with all outside advertising agencies and be immersed in their creative files. This experience allowed me tó use my time creatively by absorbing how some of the best designers created their brands–and this is what sets me apart from others!

With this creative background, and a never-ending desire to learn, I’m constantly absorbed in any creative outlet I can find that builds and expands my talent. What sets me apart is my brand stylization. The ability to listen, hear and then design a brand look and feel specific to each client. No two websites or brands look alike as we all have our own personalities and talent. Honing in on each client’s desire to express themselves graphically is my sweet spot.

Is there anyone you’d like to thank or give credit to?
The loving support of friends and family keeps me centered and on course. It is clear to see that I have a great support system.

Friends and family are a lifeline for me. I’m so grateful to have the support of one particular friend, Lori Dorman who runs a successful artistic maternity and newborn photography studio in LA County – she’s helped guide my career while providing emotional and spiritual support when needed most! The mentoring experience she offers has been priceless! As a female entrepreneur, when you have a creative bond with another successful female owned business it’s empowering to absorb the exchange.

Lori has offered guidance on everything from family to business decisions, client interactions and more all the while being sensitive to my feelings. Lori is my secret weapon for success as she gently offers her friendship and expertise in the business.

Jennifer Buck is a phenomenal woman who has been involved in every committee and organization near to her heart, she partnered with Amber Hart to help create the nonprofit A Kind Hart Foundation, serving the Lake Travis community with loving support financially through fundraisers and more! The best part about having this beautiful soul around? Her positive attitude! She’s a constant reminder to me of what life should be like; loving everything we do unconditionally! Jennifer really does make my life better with all her love and support.

My husband, ok, he possibly is my biggest cheerleader. Without him. Well… I would have a headful of doubt. He helps me stay motivated and inspires me to work hard, which has made all the difference in where I’m at today. In his eyes, I do believe he thinks I hung the moon. 🙂

Encouragement for any entrepreneur goes a long way. We all need that little creative hug now and then as a gentle reminder to keep following our passion no matter how hard things may seem.

Contact Info:

Image Credits
Big Star Production Group

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