Today we’d like to introduce you to Danielle Langton.
Hi Danielle, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
When I was young, my parents worked multiple jobs, and I realized early on that hard work didn’t always equate to more money. So I prioritized higher education, studying business in college, and landed my “dream job” – a corporate position that seemed like the beginning of a successful career.
But despite all of my hard work and accolades, I ultimately realized that a corporate job doesn’t guarantee happiness. I realized that I was missing something in my professional life, and knew a sharp pivot was the right move to rediscover my purpose, joy, and my definition of success in my professional – and personal – life.
I looked around me and realized I wasn’t alone in this experience, and saw an opportunity to share my journey with others, and inspire other women who wanted to achieve their business goals, on their terms, without sacrificing their lives or their livelihoods. I wanted to create a life, not just a living.
I leveraged my corporate strategic business development and operations experience and launched a community for like-minded women, teaching them how to optimize their business in order to live their best lives. Today, I help female founders strategically customize their businesses in order to simplify operations while improving their profitability.
I’ve finally discovered my “dream job,” and I’m humbled to help female entrepreneurs all over the country enjoy their fullest lives, led by their own definitions of success. Together, we’re building a community that champions women-owned businesses to maximize their fullest business – and life – potential.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
One of the biggest lessons I’ve learned is that entrepreneurship is that being flexible, and adapting to change, are major keys to success. When I started my strategic consulting business, I launched my services based on my personal experience and insights that I had received from past clients. Through working with new clients and learning their biggest pain points, I evolved my offerings based on what areas they actually needed help on – and was able to affect more positive outcomes in their businesses.
On a personal level, I strongly believe that investing in my own education and growth only makes my client experience better, so I’ve enlisted talented mentors to challenge me and inspire greater growth in my offerings for my clients. Outside of my work, adding a cross-country move from Pittsburgh to Austin, during the pandemic, a week after my wedding, certainly added to life’s logistical challenges! But being a part of the Austin entrepreneurial community is exactly what I had hoped for when moving to a city like this. It’s welcoming, wildly supportive, and has endless opportunities to network with other entrepreneurs doing big things!
As you know, we’re big fans of Danielle Langton Strategic Business Consulting. For our readers who might not be as familiar what can you tell them about the brand?
Confession – I used to be a total workaholic, and I know personally how that can lead to career burnout. Most importantly, I know I’m not alone in this experience, which is why for our clients, our biggest focus is helping them create a life, not just a living! At Danielle Langton Strategic Business Consulting, we work with female founders to help them build strategic, profitable businesses without undercharging and overworking.
When I think back on my career journey, as a former VP of a Fortune 500 company, I didn’t personally know what a business strategist was, because at that time, I didn’t need one. Flash forward… after realizing entrepreneurship and coaching was my way to distill my corporate experience into a strategic approach for entrepreneurs, I learned from some of my clients that they didn’t necessarily know they needed someone like me, either! It’s been really rewarding to pursue a career that leads to so many shared wins, and I’m so grateful to work alongside so many women with product – and service-based businesses all over the country.
We offer several different ways to work with us, either as a private one-on-one client or in a group mastermind setting; The Founders Club. While I love each approach, one of my favorite things about the group setting is the ability to guide founders on how to learn from each other’s experiences. I’m passionate about networking and finding creative ways for founders to work together and support one another and create real, meaningful, lasting connections.
One thing I’m known by my clients for is being calm, optimistic and real, which really matters to me. I always want my client to know that I’ve been on journeys similar to theirs – to me, approachability and relatability are so important in having a trusted relationship with someone who is coming into your business with advice. I’m thrilled to get to know more female founders in Austin and surrounding areas and help entrepreneurs all over the country realize their greatest business potential and live a life that they truly love.
What makes you happy?
Long story short, I feel like the lucky one in my client relationships – my joy comes from seeing clients embody the energy and confidence that can sometimes get cluttered by the stresses and burnout of entrepreneurship. When I can come in and help them charge their worth, build the business of their dreams, AND be supported, it’s my greatest joy, full of personal and professional fulfillment. It’s exactly how I’m meant to impact others!
- Website: daniellelangton.com
- Instagram: @danielle_langton_
Laura Morsman Photography