Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.
Alexandra Hugley
One of the biggest lies my industry tells itself is that success comes from following someone else’s formula. There is no one size fits all when it comes to business because everyone’s purpose is different and so are the gifts we all have to offer so naturally we all operate differently. Read more>>
Jordyn Zanin & Alexis Parmentier
Alexis & Jordyn: That you have to spend a large amount of money in order to have a beautiful wedding! The definition of a beautiful wedding looks different to every client and vendor. Making the wedding about the couple is more important than how much money you are spending! Read more>>
Jocelyn Michael
One of the biggest lies that the fitness industry tells itself is that quick weight loss is all that matters to clients. Everyone in the fitness space knows that if a client can’t maintain their progress they won’t ultimately be happy. Read more>>
Russ Macumber
Marketing loves to hide behind buzzwords, jargon, and acronyms – almost like it’s a badge of honor. When I first joined a digital marketing agency, I’d already spent 15 years in marketing and had been teaching digital to small businesses for five. But agency culture took jargon to a whole new level. Read more>>
Raven Wilkins
That you have to suffer and pay your dues to get to a place of success. My industry he desperately needs a update. Based in the whole master and apprentice structure, it exploits the youth and kills the dream of many cosmetologists. There’s this crazy statistic that three out of five hair stylists will stop doing hair in the first three years. Read more>>
Katie Green
I’ve felt a deep calling to combine my experience design, death doula, and therapy backgrounds to care for people who are nearing the end of life by creating custom ceremonies, rituals, and experiences that celebrate their individuality and relationships. I’ve taken many steps towards doing this work, which feels like my life’s calling, but I haven’t really put myself or these services out there yet. Read more>>
