Connect
To Top

What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Aberdeem

One of the biggest lies my industry tells itself is that success always looks shiny and effortless like a perfectly frosted cupcake in a filtered photo. The truth? As a solo female entrepreneur, I can tell you that’s a fantasy. Behind every “overnight success” is a mountain of unpaid hours, heavy lifting, financial risk, and moments of self-doubt. Read more>>

Lianna Villarreal

One of the biggest misconceptions in the jewelry industry is that pearls are waterproof simply because they come from the ocean. This is such a pervasive myth that I’m actually working on a blog post to debunk it. Although pearls are born in water, once they’re harvested and processed into jewelry, they become immensely vulnerable to moisture. Read more>>

Chi Zama

I think the biggest lies my industry tells itself is that gear matters. I heavily disagree with that statement because creativity and understanding of the fundamentals of lighting, composition, and storyline are really what draw someone in to art, irrespective of the craft. Read more>>

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Highlighter Series

  • Style With Purpose: Garik Himebaugh on Building Better Wardrobes Through Sustainability

    For Garik Himebaugh, launching a sustainable personal styling subscription was about solving a recurring problem he saw in the fashion space: people...

    Local StoriesFebruary 20, 2026
  • Scaling Storytelling with Strategy: Mark Wonderlin on Building Trust Through Video

    In this conversation, Mark Wonderlin shares how he built one of Austin’s highest-rated video production companies by treating video not as content for content’s...

    Local StoriesFebruary 14, 2026
  • Local Highlighter Series

    We are so thrilled to be able to connect with some of the brightest and most inspiring entrepreneurs and creatives from...

    Local StoriesFebruary 5, 2026
  • Highlighting Local Gems

    Over the past decade we have had the chance to learn about so many incredible folks from a wide range of...

    Local StoriesJanuary 23, 2026
  • Local Highlighter Series

    We are so thrilled to be able to connect with some of the brightest and most inspiring entrepreneurs and creatives from...

    Local StoriesJanuary 8, 2026
  • Highlighting Local Gems

    Over the past decade we have had the chance to learn about so many incredible folks from a wide range of...

    Local StoriesDecember 30, 2025
  • Local Highlighter Series

    We are so thrilled to be able to connect with some of the brightest and most inspiring entrepreneurs and creatives from...

    Local StoriesDecember 22, 2025
  • Highlighting Local Gems

    Over the past decade we have had the chance to learn about so many incredible folks from a wide range of...

    Local StoriesDecember 16, 2025
  • Local Highlighter Series

    We are so thrilled to be able to connect with some of the brightest and most inspiring entrepreneurs and creatives from...

    Local StoriesDecember 11, 2025