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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Mark Carter

One of the biggest lies our industry tells itself is that pet sitting, dog walking, grooming, anything in pet care, isn’t “really” a business. That because we love animals, we should be willing to accept crumbs. People love to negotiate with us, tell us our prices are too high, or act like what we do is just a hobby. Read more>>

Anastasia Sanchez

The wellness industry is booming right now. Most people are shifting towards a healthier lifestyle right now and it’s a beautiful thing to watch. With that, there is a new ideal that you now need a 20-step wellness routine everyday to be regulated, fit, and at peak performance. People are now experiencing what I think of as “wellness fatigue/burnout”. Read more>>

Selena Rosete

I think one of the biggest lies the construction industry tells itself is that it isn’t a place for women. For too long it has been seen as a male dominated field, and women are often underestimated or overlooked. Read more>>

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