Today we’d like to introduce you to Andrea Jansen.
Hi Andrea, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
At 43, I’m a mom of three who spent the last 15 years as a stay-at-home parent, pouring myself into raising my kids. Four years ago, my family made the leap from California to Texas, and we quickly built a community here that we now call home. But as my kids grew older and more independent, I hit a bit of an identity crisis — who was I outside of being “mom,” and how could I contribute to my family’s future, whether that meant saving for the big milestones like college and cars, or simply creating room for us to travel together? At the beginning of this year, I started posting on social media with no real plan, just a hope that it might open some doors. That’s when I discovered UGC — user-generated content — where I partner with brands to create authentic, real-life content from a genuine user’s perspective. Alongside that work, I share glimpses of my life in Texas: the friendships and community I’ve found here, and honest conversations about health and wellness in your 40s.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has definitely not been a smooth road. Putting myself out there has meant constantly questioning myself — second-guessing whether what I’m sharing is good enough, interesting enough, or even worth anyone’s time. There’s been a real vulnerability hangover that comes with showing so much of your life to the entire world; insecurity and embarrassment crept in more often than I expected, especially in the beginning when I was still figuring out who I wanted to be in this space. On top of the emotional side, there’s been a steep learning curve on the technical side too — I’ve had to teach myself editing, how to craft a hook that stops someone mid-scroll, and the psychology behind what actually gets a viewer to stay, watch, and ultimately influences their buying behavior. Some days I’d hit post and immediately want to delete it. But I kept reminding myself that growth doesn’t happen in comfort, and slowly, I started to get more comfortable being seen — while also getting a lot better at the craft itself.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My work centers on content creation — building genuine community online while also creating the kind of content that attracts brands looking to pay for real skill and authentic communication, not just follower counts. I specialize in UGC, crafting content from a real, relatable, everyday-life perspective that brands can use to connect with their audience in a way that feels honest rather than staged. What I’m most proud of is simply having the courage to keep putting myself into spaces that make me deeply uncomfortable and insecure — and watching that discomfort transform into real confidence and self-awareness along the way. I think what sets me apart from other creators is that I’m not performing a persona; I’m authentically sharing my actual life, my honest opinions, my real experiences, and my own voice, even when it feels vulnerable to do so.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I owe so much of this journey to the people around me. I have a phenomenal group of friends who make me, in the best way, delusionally confident about who I am and what I’m capable of achieving — the kind of friends who see potential in you before you see it in yourself. Alongside them, my husband has been my biggest cheerleader, someone who’s given me the courage to keep going on the days I feel like I’m not good enough or start doubting myself. Between my friends and my husband, they’ve been the steady support system reminding me why I started this in the first place, and pushing me to keep showing up even when it feels hard.
Contact Info:
- Website: https://andreajansen.my.canva.site/
- Instagram: https://www.instagram.com/andreainmotiontx/
- Facebook: https://www.facebook.com/profile.php?id=61580549773263
- Other: https://www.tiktok.com/@driptxmom
