Today we’d like to introduce you to Scott Eiseman.
Hi Scott, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey began at The University of Texas at Austin, with a major in Marketing and a minor in Management. It was 2009, and my friends had been road managers of sorts with Grammy-Award Winning Artist Three 6 Mafia. In starting Red Ocean Ventures, we were able to leverage our marketing and management experience to develop end-to-end event production management that included artist contract brokerage, ticket website inception, venue negotiations, day of operations, investment management, and logistics. Since that year, we have brought Three 6 Mafia, Wiz Khalifa, Gorilla Zoe, and Jazzsteppa, to Austin, a juke joint with Dave Chappelle, Eryka Badu, and Snoop Dogg, and Paul Van Dyk to Zouk in Dallas. What I realized through these events and the vision of an entrepreneur, is the connections I was establishing between venues, vendors, and sponsorships was that establishing mutually beneficial relationships in a patient and strategic manner would allow me the foundation to pivot into other arenas. It was my shared passion of volunteering that led me to assist in founding Judaism United, with a board 0f 10 individuals from six different cities and three states. It was our humbling connections that allowed us to garner the necessary support to succeed on day one. For my personal story, I developed the love of volunteering at an early age, starting at the age of six, delivering Meals on Wheels to The Greater Memphis Area, progressing to volunteering as a counselor at Camp Livitup (an eight-week day camp of summer fun and activities for 5 to 18-year-olds with a variety of special needs) for multiple years, and for four years volunteering for Special Olympics Bowling. Our mission at Judaism United is to unite those of a Judaic Background through events, social networking, and leadership conferences which culminated into The Inaugural L’Chaim City Limits in 2019 that brought more than 160 people from 16 cities and 11 states. Since then, Judaism United has produced more than 5 events with attendees from 20+ cities and 15+ states.
What became a natural progression was developing a mechanism to market and promote these events, but also to envision a medium I could accurately depict the missions and goals of our relationships/connections. This led me to develop 512Now, an online community with passionate, trustworthy, and informed points of view on various topics in The 512. A Contributor Network has led to the development of articles ranging from Entrepreneur-Led Discussion Points, Veterans, Budget-Friendly Shopping, restaurant reviews, and event coverage, including ATX Food Truck Festival and American Cornhole Tournament. The site also features an “Events Page” that highlights a lot of the diverse events coming your way in The 512.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Just like starting anything new, there will always be obstacles and hardships that must be overcome, and Red Ocean, 512Now, and Judaism United were not exceptions to this ideology. The struggles have included and ranged from, market buy-in to financial stability, fundraising, strategic relationship formation/outreach, and productization. However, we approach these obstacles, as hurdles, learning opportunities we can grow from. Failure isn’t the end, but a means to an end, and we have utilized patience and how we identify success to continue our goals and strengthen our missions. As an example of a most recent struggle, Covid devastated JU. What was our bread and butter of live events and social networking turned quickly into our most negative crutch. In total, we went from our Annual Winter Event, L’Chaim Winter, in 2020 to our next event, L’Chaim Winter 2.0, in January 2022, ceding to two years with no events, having just begun the non-profit in 2019. Fortunately, we had the resourcefulness to succeed in an application for an SBA Relief Grant that allowed us to cover our intellectual property expenses for those years, and as we run a lean balance sheet. Producing that first event post-hiatus, we leveraged our pre-existing relationships in Young Jewish Professionals of Austin, Young Adult Division of Shalom Austin, and Moishe House, in a mutually beneficial way that allowed us to get back into the ring with immediate success.
Can you tell our readers more about what you do and what you think sets you apart from others?
As 512Now, Red Ocean Ventures, and Judaism United are passion projects at present. I spend my day job in technology, where I have spent the last 12 years working for Two Fortune 15 Companies in Verizon and Apple, and am currently employed at Beamery, Inc. a company founded in 2013 that focuses on Talent Lifecycle Management. Throughout my career, I have held positions including Account Executive, Facilitator, Assistant Manager, Manager (with as many as 20 direct reports), and Lead/Enterprise Customer Success Manager. I am currently a Principle Customer Success Manager at Beamery. In its most basic form, a customer success manager is a strategic advisor who works with customers to ensure they’re receiving the tools and resources needed to achieve their goals. However, to unpack this, The Customer Success Manager typically hosts recurring cadences with customers to uncover their needs as an organization, liaison with internal and external contacts to develop resources that can fulfill these goals, and present back this solution in an efficient and constructive way. This becomes my differentiating factor as I have been able to leverage my past experience as well as my background in communication to gather an understanding of my clients’ objectives coupled with my knowledge in the resources that are available to me, which yields massive wins for the customers I am proud to support. The results of these endeavors can be shown in large upsell opportunities referencing high utilization, substantial renewal percentage, and positive customer satisfaction metrics that have allowed me to excel as a team lead in my position.
Do you have recommendations for books, apps, blogs, etc?
Most certainly!
Podcasts
The GaryVee Audio Experience
The Joe Rogan Experience
The Tim Ferriss Show
Books
The Story of Success, Malcolm Gladwell
Outliers, Malcolm Gladwell
How to Make Friends and Influence People, Dale Carnegie
Rich Dad, Poor Dad, Robert Kiyosaki and Sharon Lechter
Letters from an Astrophysicist, Neil deGrasse Tyson
Something Deeply Hidden, Sean Carroll
Apps
Canva
Tableau
Wordpress
ProductBoard
Gainsight
Salesforce
Google Workspace
Eventbrite
Blogs/Resources
Quora
Reddit
Contact Info:
- Website: www.512Now.com, www.judaismunited.com
- Instagram: https://www.instagram.com/mrsceise/?hl=en
- Facebook: https://judaismunited.com/
- Twitter: https://twitter.com/mrsceise
- Youtube: https://www.youtube.com/channel/UCPIlXz8Ci9HPl9klBicFy3A
- Linktree: https://linktr.ee/Sceise
Image Credits
Kayla Snell Photography
