Today we’d like to introduce you to Matthew Fish and Kelsey Breakiron.
Hi Matthew and Kelsey, so excited to have you with us today. What can you tell us about your story?
We started Zorro Coffee in early 2020 with the goal of providing a rotation of the finest coffees from around the world, small-batch roasted after the order is placed. The difference between fresh coffee and stale coffee that has been sitting on grocery store shelves for three months is apparent and we believe consumers are becoming well aware of the distinction and are continuing to move towards online ordering for all things coffee. We operate a direct-to-consumer business model that ensures freshness and reduces waste. With beliefs rooted in integrity and sustainability, we’re committed to roasting superior coffee with transparency and minimal environmental impact – all while making a positive impact on our community here in Austin by donating $1 per bag of coffee sold to Austin Pets Alive!.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
We chose to self-fund Zorro Coffee by leveraging our own financial resources to start the business. We decided that taking on the financial risk was important to maintaining control over all aspects of the business and being in a position to adapt and change the brand as it grows. With that decision comes obvious struggles common with the early stages of a start-up, but we believe we are well suited to take on the challenges that we experience. This type of approach has also presented opportunities for us to learn so much, whether it is being hands on with construction while building out the roastery or developing marketing strategy for the holiday season, we engage in all aspects of the business with a willingness to learn and an eagerness to grow both as individuals and as a business.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
We specialize in roasting a rotation of the finest coffees from around the world. We focus on sourcing from farms that align with our values and provide transparency throughout the process. Focused on quality control, we perform every task, from label printing to packaging to roasting, it is all done in-house by our team. Our brand is uniquely positioned for the e-commerce space which eliminates being squeezed by retail grocery store margins and gives us the ability to purchase the highest quality coffees from around the world.
What’s next?
Having officially launched on July 4, 2021 after a year of building out the roastery from scratch, we have finally reached a point in the business where we are comfortable operating and accomplishing daily tasks to keep the business moving forward. Our 2022 outlook is very optimistic as we have seen growth month over month. In addition to our current business model, we have plans to introduce our first coffee trailer by the summer which will focus on events, pop-ups, and local gatherings. Much like our current business, the trailer will be flexible and not fixed to a brick and mortar type schedule. With this addition, we believe we can expand our presence in the Austin Area and give customers the ability to experience all the offerings and creations of Zorro Coffee.
Contact Info:
- Email: heynow@zorrocoffee.com
- Website: https://www.zorrocoffee.com/
- Instagram: @zorrocoffee
- Facebook: https://www.facebook.com/zorrocoffeeroasters/
