Today we’d like to introduce you to Geni Cor.
Hi Geni, please kick things off for us with an introduction to yourself and your story.
My story isn’t glamorous, but rather a “turn your pain into purpose” kind of deal.
I started recording my podcast, House of Impact, 21st March 2024 when I was in Bali. But let me give you some context, 4 months before starting to record, I felt like my career was stagnant…but not only that, I started asking myself: ” What’s my thing? What’s the thing I’ve been born to do?’
That question followed me since 2022 and it wasn’t until 2024 that I had the courage to burn down my digital marketing agency and start recording podcasts episodes. At that time, I recorded 12 episodes, the first 3, I had no brand, no podcast name and no idea what I was doing, but I was in such a dark place..that I knew the only thing was through. And, if I could talk to people who had been through rockbottom and raise to do the thing they were always called to do…what was the gap between them and me?
I fully leaned it, and by October 2024, once I returned to London, I launched the show. I always had the goal of helping 1 person change their life, 1% every better every day.
7 months after running the show, I took a trip to Austin. I met with some incredible people whose stories were of resilience, grace, starting over from rockbottom and creating a life that was aligned with them.
12 months later, the show ranked in the Top 99 in the UK, having very prominent guests in the self-improvement industry…and not only that, but the shew grew a total of 55,000 followers across platforms.
I always knew house of impact was a Hail Mary to help me find a lighthouse in the midst of my struggle…without realizing it, it is now that lighthouse that helps people change their lives 1% every day.
I never thought starting a podcast would bring opportunities to speak, share the story, share the impact and help people change the way they think, create and show up in their lives.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely has been everything but smooth sailing.
When I decided to go all in on starting House of impact…I was in the worst mental shape, I was new in my faith and my business was about to go bankrupt. I used tax money to get the podcast launched.
A lot of people didn’t support my vision and what House of Impact would become, so I was a one-woman show.
I had to battle a lot of mental roadblocks, which in comparison, were way bigger than any technical and production roadblocks I would face.
Some of those mental roadblocks was the feeling of “Am I enough to bring this vision to life and maintain it?” having had success in the past building my personal brand, was one thing, but starting in a whole different industry, where no one was handing me anything and I had to figure it all out by myself….that was daunting and discouraging.
When you launch a show with such high-quality production and guests from the get-go…you set the standard and baseline and that’s what people expect, and you have the duty to keep rising to that. You can’t backdown, you can’t air lower quality episodes…so the pressure was very real.
I had to take a short break, because my self-doubt was running the show, instead of me running the show.
I don’t think a lot of people talk about this, but the entertainment/creator industry…has the most scrutiny. If you don’t show up the way people are used to…you are not good enough and you risk going “out of style”.
You have to constantly be “out there” which can be exhausting…but what about creating from a place of raw authenticity?
When I stopped creating for the algorithm and started creating for what was on my heart and what myself and my guests were coming through, without looking for punchlines or controversial lines…the show doubled in size.
I just wish more people would stay true to themselves, I wish I did from the every beginning without having to go through that struggle. Some lessons are learned the hard way. And this was one of them.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am host and producer of my show, House of Impact podcast, the podcast has gone from being streamed in 40 countries to over 90 in less than 2 years, with main audience being the US (which is rare for a UK based podcast).
The way this has been achieved has been by telling a story that would land with not only people, but media outlets. Which is giving the show (and me as a host) recognition in the industry as a rising podcaster/thought leader.
After seeing the rapid growth of the show, other thought leaders and CEO’s started asking me how I did it. And after talking with over 20+ leaders, authors and CEO’s doing prominent work all over the US, I could clearly see that their media narrative and they way they were positioning their story wasn’t making them any justice.
So I helped them refine it, lean into their strengths, their story and their ownership in the change they had In their own life.
Aside from my consulting/coaching, I also create content on Instagram around my ONE MORE method to help people make a change in different areas of their lives (faith, relationships, health, wellness, finances, career).
The sole focus of everything I do is to help people change their lives 1 day at a time and become 1% better everyday.
It all started with my show House of Impact, and I am extremely proud of myself and my team to help me make a change and an impact.
Are there any important lessons you’ve learned that you can share with us?
When you think you’ve figured it out, when you think you’ve “cracked the code”…life will humble you, and you’ll have to start all over again.
I had so many things (especially in this past year) happening with the show, (things people don’t see because us entrepreneurs…are amazing at hiding the struggle…) like episodes being lost, files not being able to be used, guests cancelling last minute, post-production issues…
Not only that, but staying until 2AM doing last-minute edits to get the episode out the next morning…being sleep deprived, and going back into the studio to record.
After all the rollercoaster and growing pains…the thought of “having it all figured it out”…doesn’t quite exist.
There is no such thing, and, if you can embrace the unknown, the uncertainty, the knowing that the house will be on fire but still holding the comforting thought that you’ll figure it out because you already made it this far…that resilience is developed through trials…and that what’s on the other side will make up for all the times you fell and you thought you couldn’t get back up again…it will be worth it.
The journey to creating what’s been on your heart is not easy, but is so so worth it, and I hope everyone give themselves a chance to create the vision that’s been on their hearts.
Contact Info:
- Instagram: https://www.instagram.com/geniicor/
- LinkedIn: https://www.linkedin.com/in/geni-cor/
- Youtube: https://youtube.com/@houseofimpactpodcast?si=0H5aFTA3sja1yNqp
