Today we’d like to introduce you to Ana Beatriz Muñoz Ruiz.
Hi Ana Beatriz, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My story has been a bit of a journey, geographically and personally. I was born in Veracruz, raised in Mexico City, then built a home and started my family in Cancun…and now I’m based in Austin, Tx.
So I guess you could say I’ve learned to carry “home” with me wherever I go.
My background is in communications, production and entrepreneurship, but more than anything, I’ve always been drawn to creating things that connect people and help them. Whether working in sales or creative projects, that sense of community has always been at the center of what I do.
Altarxito really comes form a very personal place. I”ve experienced the loss of people I deeply love, and building altars for Dia de los Muertos has always been my way of reconnecting with them, remembering their essence, their stories, and keeping that bond alive. When I moved abroad, that tradition became even more meaningful, because also helped me stay connected to Mexico, to my roots and to my family and friends.
What started as something very personal evolved into Altarxito, a way to share experience with others and invite people to create their own meaningful moments of remembrance.
Today, I’m bulding this project with the support of my husband and in collaboration with my sons, which makes it even more special. It’s a chapter full of learning, creativity and a lot of heart. I’m excited to keep growing it.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not really, I’d say it’s been more of a mix between excitement and a few “figure-it-out-as-you-go” moments.
One of the biggest challenges for me has been communicating in English. I still feel like I’m in the process of finding my own voice in the language, which can be frustrating at times, but it’s also pushed me to grow and be more intentional about how I express myself.
With Altarxito, the journey has been fun and stressful. There were very emotional moments, like seeing the first printed materials or receiving the flowers, candles, etc for the kit (which, by the way, my cousin Anita, helped me find the supplier and arranged the shipping). Moments when suddenly everything felt real.
As the same time, there where real logistical challenges, especially getting everything from Mexico to Austin. That process required patience, problem-solving, and a lot of persistence.
So no, it hasn’t been a smooth road…..but, you know….every challenge has made me more resilient and even more committed to what I’m building.
We’ve been impressed with ALTARXITO, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
About Altarxito:
Altarxito is a culturally driven brand created to help people reconnect with one of Mexico’s most meaningful traditions: Dia de Muertos.
We specialize in ready-made altars that make it easy to honor loved ones in a deeply authentic, yet accessible way, no matter where you are in the world.
In essence, Altarxito was designed for people of Mexican descent who wish to preserve their traditions across generations and borders, and for all those who wish to understand this beautiful tradition and use it as a tool for healing their losses.
Whether in Mexico or abroad, cultural identity remains a powerful bond and we aim to make that connection tangible, simple, and shareable.
What we do & what sets us apart?
Our signature product is a ready-made, pop-up altar in a box. Each Altarxito includes all the essential symbolic elements of a traditional Dia de los muertos altar like:
– Cempazuchitl or Marigolds flowers, represent the sun and its cycles guiding souls to the altar. Their bright and cheery color also celebrate life.
– Candles, Light to help the deceased find their way home.
– Decorative skulls, remind us of our own impermanence
– Papel picado, sense of the wind, how life move.
– Alebrijes are a Mexican craft. They are fantastic figures of real or imaginary animals that can also be guides on a journey to the afterlife
– Xoloitzcuintle, or Xolo, are Mexicans dogs that are protectors that guides souls in the afterlife.
-Water to quench the departed’s thirst on their journey
Everything is beautifully curated and ready to assemble in minutes.
What makes us different is simplicity and meaning combined:
– No need to source individual items from mutiple places
– No prior knowledge required
– Ready in under 5 minutes
– Designed as a sotorytelling and family experience
The only things missing from the box are the things that matter most: the photo and personal objects that represent your loved ones. You decide whom to honor that year—your ancestors, family members, friends, or pets.
The problem we solve:
There is currently no products on the market that offers a complete, ready-to-use cultural tradition in such an accessible format. For many people, especially those living outside Mexico, creating an authentic altar can be time-consuming or intimidating.
Altarxito removes those barriers. It provides not just convenience, but a guided emotional and cultural experience: a way to remember, to teach and to connect.
Why it matters:
In Mexican culture, remembrance is an act of love. Dia de Muertos is not about loss, It is about presence. It is the belief that those who have passed continue to live through memory, ritual and celebration.
Altarxito contributes to healing processes through:
– Encouraging remembrance and emotional healing
– Preserving cultural identity across generations
– Sharing with the world a uniquely Mexican perspective on life and death—showing that the Day of the Dead is a celebration of life.
– Remembering the lives of your loved ones in your own life.
Our origin:
The idea for Altarxito was born in Austin, Texas, inspired by witnessing how Mexican communities, across first to fourth generations, continue to hold onto their traditions with pride and devotion.
The question was simple: How can we make it easier to preserve these traditions?
The answer became Altarxito: a product that transforms a complex cultural ritual into an accessible, meaningful experience for anyone, anywhere.
What we’re most proud of?
We are proud to offer more than a product—we offer a way to keep memories alive. Altarxito allows families to gather, share stories, and pass traditions down in a simple yet powerful way.
What we want people to know?
Altarxito is an invitation:
To honor those who came before us
To celebrate life through memory
To bring the essence of Día de Muertos into any home, office, place…
More than decoration, it is a living tradition—one that transcends geography, language, and background.
Because in the end, love doesn’t disappear. It transforms.
Can you share something surprising about yourself?
My father was Mexican born in Jalapa, Veracruz and my mother was born in a small town called El Tiemblo, in Spain. I grew up with both cultures and I love them. The Day of the Dead was also born thanks to the union of the two cultures, Mexican and Spanish.
Pricing:
- Buy one 49.99
- Buy two 98.98
- Buy three 142.47
- More than three order to ventas@altarxito.com
Contact Info:
- Website: https://altarxito.com/
- Instagram: https://www.instagram.com/altarxito
- Facebook: https://www.facebook.com/profile.php?id=100079813693749
- LinkedIn: https://linkedin.com/in/ana-beatriz-muñoz-ruiz-7194ba34
