Today we’d like to introduce you to Erin Kee.
Hi Erin, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started my page in 2020, a few months before I got married. Back then it was a wellness page, I was really into health, fitness, cooking healthy recipes, all of it. Then life had other plans. After we got married I went through about two years of infertility, and I shared openly about loss, IUIs, and eventually doing IVF for both of my children.
The page evolved right along with my life. When I got pregnant with my second, I was completely overwhelmed. The transition from one kid to two was really hard, and I experienced postpartum depression after both, two completely different kids and two completely different postpartum experiences. I had to get really honest about what was actually going to help me, and for me that was lowering my expectations and building systems to manage my life. That’s what the page became.
Everyone talks about the mental load, but I wanted my page to be specifically about solutions. I think we can all agree the mental load is heavy, and that women in this country haven’t exactly been set up for success, and at the same time we still need real systems to help ourselves right now. That was the gap I kept seeing.
The other thing that makes my corner of the internet different is that I’m still in my 9 to 5. So many mom creators are stay-at-home moms or full-time influencers, and I genuinely love that for them, AND there’s a huge group of working moms who need to work or truly love their careers, and are searching for solutions and systems to help them manage that. I log off at 5, I’m in the daycare pickup line at 5:15, and I’m plating dinner at 5:47, so when I share a system, it’s one that survived a real life Tuesday!!
Someone recently called me a “mom system architect,” which made me laugh, but honestly that’s exactly it. I design systems that help moms offload the mental load. Today that’s a community of over 150,000 working moms across Instagram and Facebook, a bestselling Substack newsletter called The Mental Load Memo, a digital products business, and a recent feature in Business Insider, all built alongside my full-time career.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road. I actually started the page during one of the hardest windows of my life. Our wedding got pushed four months because of COVID, and two months before we finally got married, I lost my dad to alcoholism. He struggled his whole life, he lost his own brother in a drunk driving accident on his 18th birthday and carried that for decades, and I think about him every single day. So the page was born in the middle of grief, a pandemic, and a rescheduled wedding, all at once.
Then came the infertility. About two years of it, a PCOS diagnosis, four failed IUIs, and eventually IVF for both of my kids. I shared a lot of it as it was happening, which was scary, but the messages I got from other women going through it are a big part of why I kept showing up. After my kids were born I had postpartum depression both times, and I’ve been really open about therapy and antidepressants because honestly, that stuff saved my life.
There’s also the everyday version of not smooth, which is building this whole thing on top of a full-time career. I didn’t come from money, I put myself through college, started at a $28K salary, almost always worked two jobs, and spent 14 years earning my way up in corporate. So when I was building the brand, there was no safety net, no team, no quitting my job to focus on it. It was nights after bedtime and pockets of weekends, learning everything as I went.
And maybe the funniest struggle is that I’m a type A perfectionist who had to learn her own lesson. My therapist had me do a mental load audit, asked me what I could take off my plate, and I made excuses for every single item on the list. Learning to lower my expectations and actually delegate is the hardest system I ever built, and it’s the one my whole brand came out of. I work really hard and I’m proud of that, but working hard and burning yourself out are two very different things, and I had to learn that one the hard way.
As you know, we’re big fans of Kee To Wellness. For our readers who might not be as familiar what can you tell them about the brand?
Kee To Wellness is a media and digital products business for working moms. On Instagram, Facebook, and my Substack newsletter, The Mental Load Memo, I share the actual systems I use to run a household with two little kids while working a full-time corporate job, everything from how dinner gets decided to how my husband and I split the invisible work of remembering it all.
The digital products side is where it goes deeper. I’ve built a whole product line around offloading the mental load, from a $17 dinner decision system called the Dinner OS all the way up to The Mental Load Offload, a 30-day program where you audit your mental load, get an actual score, and then work through guided meetings, scripts, and automations with your partner to move things off your plate for good. It started because my own therapist had me do a mental load audit, and the system I built to fix my score became the one moms all over the country now use to fix theirs.
What sets me apart in this space is that I’m still in my 9 to 5, fourteen years into a corporate sales career, and I’m not planning on quitting. Most creators talking to moms are full-time influencers, and I love that for them, but the mom logging off a Teams call at 5 to make daycare pickup at 5:15 needs advice from someone living her actual schedule, and that’s who I build for. Every system I sell survived a real Tuesday in my own house first.
What I’m most proud of is that this is a real business now. A community of over 150,000 working moms, a bestselling Substack, brand partnerships with companies I actually use, a recent Business Insider feature, and I’m on track for six figures this year, all built after bedtime. And honestly, the DMs matter more than the numbers. When a mom tells me she had the mental load conversation with her partner using my scripts and something actually changed at home, that’s the whole point. Everything lives at keetowellness.com and @kee_to_wellness on Instagram.
Can you share something surprising about yourself?
People are usually surprised by how much has actually happened in my life, because apparently I come across really put together. I was a party girl in my early twenties, I moved out of my parents’ house at 17 after growing up between two households with divorced parents, and I’ve been through some really toxic relationships, hard family stuff, losing my dad, two years of infertility, painful friend breakups. I try to be really real about the struggles of life on my page, and when I share those things people always say some version of “wait, YOU went through that? you seem so put together.” And that reaction is exactly why I keep sharing. Instagram is a highlight reel, and you truly never know what’s going on in someone’s life.
It’s also why I post the unglamorous stuff on purpose. I’ll show what an old house looks like when it’s not renovated, what my kitchen looks like when I don’t do the dishes that night, the laundry that isn’t put away, the car that isn’t clean, the frozen dinner we’re eating on a Wednesday. I do it because so much of what we scroll past all day is staged, and I want people to see that real lives look like this. I want to be that real person for people.
Pricing:
- Free guides — DM or comment on Instagram @kee_to_wellness
- The Dinner OS (dinner decision system) — $17
- The Mental Load Performance Review — $27
- The Working Mom AI Playbook — $37
- The Mental Load Offload (30-day program) — $127
Contact Info:
- Website: https://keetowellness.com
- Instagram: https://instagram.com/kee_to_wellness
- Facebook: https://www.facebook.com/profile.php?id=100025131594241
