Today we’d like to introduce you to Dr. Jerry Doby PhD.
Hi Dr. Jerry, we’d love for you to start by introducing yourself.
I’m an award-winning editor, researcher, and media executive known for bridging Hip Hop, entertainment, and business. As Editor-in-Chief of The Hype Magazine since 2012, I have led the editorial vision and digital transformation for one of the world’s most influential culture publications. A recipient of The President’s Lifetime Achievement Award, I’m also the only honoree to have published research on search engine optimization, with my work available on Google Scholar and ResearchGate. I serve as VP & Head of Communications for JaroGO Media, a technology company with a media-driven edge, and deliver clear, actionable talks on media leadership, editorial integrity, brand storytelling, and the business of culture.
I’m the author of several books based on my published paper on SEO-optimization. My latest, an Amazon Bestseller, “The New SEO Playbook for Digital Journalists: Boosting Visibility in Digital News,” is based on understanding SEO in the Context of journalism, which requires a comprehensive grasp of how search engines operate and how journalism and SEO can complement each other. The book rose to Number Two: Best Sellers in Newspapers & Magazines Writing Reference.
Amazon: https://a.co/d/0ddgvcUZ
Original Publication: SEO-Optimized Writing: Removing the Mystery,
https://doi.org/10.38087/2595.8801.205
Cognitionis Scientific Journal (2023) delivers my SEO methodology based on 11 years as Editor-in-Chief of The Hype Magazine. This project made The Hype Magazine the first-ever digital laboratory in the media space.
Professional Accomplishments
- Editor-in-Chief of The Hype Magazine (2012–present), overseeing editorial board, release cadence, and global contributor network.
- Recipient of the President’s Lifetime Achievement Award (2023) for service and impact, and the only honoree to have published research on search engine optimization.
- Founder of The Doby Institute for Editorial Intelligence.
- Founder of Doby LLC, a media and consulting company supporting distribution, partnerships, and editorial initiatives.
- Published author and researcher whose SEO work is discoverable on Google Scholar, ResearchGate, and ORCID.
- https://scholar.google.com/citations?user=CLGoE-cAAAAJ&hl=en
- Lead architect behind feature rollouts, interview franchises, and cross-platform social/video programming.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I began my media journey in between missions while deployed to Afghanistan in 2010. The biggest struggle was getting internet…I ordered a satellite dish from eBay, and DHL delivered it to my FOB during an exciting moment in our day…
I first began writing for the Yahoo! Contributor Network and Examiner.com, with sporadic entries on the early version of CNN iReport. All citizen journalism platforms. Once stateside, the difficulty for us digital-first journalists was being accepted as valid journalists. Emails ignored, calls not returned…the usual mix of frustrations across the media and entertainment industries, et al.
Thanks – so what else should our readers know about Doby LLC?
I’m the founder of the newly formed Doby Institute for Editorial Intelligence and the managing member of Doby, LLC, an SEO and media consultancy. My specialty is custom SEO optimization campaigns for brands needing to increase their digital footprint. I am the author of the global scientific methodology for successfully navigating the search algorithm, and the first Presidential Lifetime Achievement Award honoree to hold this scientific distinction. My research is cited by peer-reviewed scientific papers and journals across multiple categories, from social media to medical, including work published in the PLOS scientific community by Dr. Wang of China.
What I’m most proud of brand-wise, is that I’m the only researcher to utilize a major digital platform as an official research labratory.
Do you have any advice for those looking to network or find a mentor?
My best advice for finding a mentor is to buy a ticket for a seminar or conference you weren’t invited to and say hello to as many panelists and exhibitors as possible. Create your net worth by increasing your network. And finally, If you aren’t living on the edge…you’re taking up too much space.
Contact Info:
- Website: https://www.jerrydoby.com
- Instagram: https://www.instagram.com/jerrydoby_
- LinkedIn: https://www.linkedin.com/in/drjerrydoby/
- Youtube: https://www.youtube.com/@DrJerryDoby_PhD
- Other: https://www.dobyinstitute.org
