Today we’d like to introduce you to Veronica Seever.
Hi Veronica, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve built a fulfilling career that’s taken me across multiple industries, each chapter adding something meaningful to my journey. I started out as a Training Manager at Hyatt Hotels, where I developed a love for adult education and mastered the art of exceptional customer service. From there, I transitioned into a leadership role at Leaf Landscape Supply, overseeing both Finance and Human Resources. While there, I proudly served as Region VIII President of the Texas Nursery & Landscape Association for three years and was honored to receive the Young Leader Award in 2020.
Newly single and unsure of what came next, I found myself in a dark headspace. I realized I was falling short—not just professionally, but personally—as a mom, friend, sister, and daughter. Something had to give. I made a promise to my son to figure myself out, and that commitment became the spark for real change.
In 2022, I stepped into a new and exciting chapter as President of the Elgin Chamber of Commerce. I poured my energy into community development, using my strengths in event planning and business growth to support the town I care deeply about.
In the process of rebuilding, I discovered a powerful desire to connect with other resilient, real women—those who show up with authenticity, who are willing to be vulnerable, and who are just trying to balance life’s chaos with a little grace. I envisioned a space where we could come together, speak openly about our fears and insecurities, and still champion each other’s professional growth.
That vision became SHE: Women in Business, launched through my role at the Chamber with our first International Women’s Day event in March 2023. Over the next two years, I created engaging, soul-fueling events like SHE Mentors Luncheons, SHE Kicks Butt Self Defense, SHE Round Table Conversations, and the SHE Sips & Splurge Shopping Extravaganza. I am passionate about designing experiences women love—events with creativity, intention, and ridiculous attention to detail. I owe that “go big or go home” mentality to my mom. After three years, International Women’s Day has become my signature event—a true celebration of strong women supporting one another.
In 2025, I made a bold move and stepped down from my role at the Chamber to take SHE: Women in Business to the next level. (Although I have recently had to step back into the role as they begin a new search for another President.)
I’ve stayed deeply involved in the community of powerhouse women. I’m a proud member of the BizWomen Leadership Council at the Austin Business Journal, was a featured speaker at the 2024 Un-Breakable Conference series, and continue connecting through multiple women’s organizations and serving on numerous community boards I am passionate about. I also serve as a mentor with ABJ and was honored to be a finalist for the 2024 Central Texas Women in Business Awards.
Making a meaningful impact on women’s lives is what drives me. Whether I’m on stage or behind the scenes, I bring energy, storytelling, and a touch of humor (maybe, a few well-placed cuss words) to everything I do. I believe in real talk—because when we show up as we are, we make space for others to do the same.
At the core of it all is my son, Austin. He’s been my biggest reason and greatest motivator. I’ve always believed in showing him that you can create your own path if you’re willing to work for it. Now a student at Texas A&M, deeply involved in leadership, I know he’ll do just fine in the real world.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve most certainly had my share of struggles—just like many of us. Life has a way of testing us in ways we never saw coming. For me, that meant walking through a divorce, losing both my mother and grandmother within a week of each other, and trying to rebuild a life from the ground up. There were moments I genuinely wasn’t sure I’d find my way to the other side.
I speak openly about fighting depression—because I believe we need to normalize that conversation. You can be battling depression and still show up for your career. You can be successful and still be struggling behind the scenes. I talk about what that looks like—how to recognize the signs, when to stop and take care of yourself, and why it’s critical to have healthy, life-giving outlets in the process.
Beyond my personal challenges, there have been some tough lessons in my professional role, too. Over the last few years, I’ve served as both a Chamber President and the founder of a Women in Business organization in a small community—roles I’m proud of, but roles that come with intense visibility and expectations.
There’s pressure to always be “on.” To be approachable, poised, ready to answer questions—even when I’m just out at dinner with my son or having a night out with friends. And while I care deeply about the work I do, I’ve learned to set boundaries, because showing up for my community doesn’t mean I have to be accessible 24/7.
Being a champion for women also comes with its own set of challenges. There’s an assumption that if you advocate for women, you should automatically support all women, regardless of their behavior. But the truth is, I don’t believe in handing out passes just because someone is female. I believe in integrity, respect, accountability, and showing up for each other in real, honest ways. If someone consistently shows me their true colors—I believe them. Woman or not.
Supporting women doesn’t mean tolerating bad behavior, and being a leader doesn’t mean sacrificing your values to keep the peace. I’ve learned to trust my gut, hold my standards, and stay grounded in what matters most: creating spaces where women can thrive, grow, and connect—but not at the cost of dignity or truth.
As you know, we’re big fans of SHE: Women in Business. For our readers who might not be as familiar what can you tell them about the brand?
I like to say that SHE is the mullet of women’s organizations—business in the front, party in the back. By day, we’re all about professional growth, leadership, and development. By night, we lean into connection, community, and real conversations. We’re not stiff, we’re not polished to perfection, and we’re definitely not here to “save” you. Why? Because you don’t need saving. What you need is to understand that you’re not alone—there are women out there who’ve walked through the same fires and made it to the other side. And through SHE, we want to connect you to them.
SHE is about building a personal and professional support system that blends and intertwines—sometimes slowly over time, sometimes all at once. It’s about flipping the script on toxic competitiveness and ditching the catfights for collaboration. It’s about bringing her with you—the woman behind you, beside you, and even the one you might have once seen as your competition. It’s about becoming the mentor you never had, the woman who shares her knowledge freely, and the one who greets you with a genuine smile when you nervously walk into a room full of strangers.
At SHE, we open our arms to the 23-year-old just getting started, the 65-year-old powerhouse with much to offer, and every incredible woman in between. We believe in growth through connection, in learning yourself, doing a little better each day, and in bringing the energy!
SHE is not just an organization—it’s a feeling. A vibe. A movement. Something you want to be part of.
What I’m most proud of is the confidence SHE brings to women. I’ve seen it time and time again: a woman walks into an event unsure, hesitant… and walks out lighter, bolder, more certain of her voice. I hear it in the follow-up messages, the phone calls, the texts sharing new wins, new connections, new steps forward. That’s what fuels me.
I’m also incredibly proud of the brand itself. Leveraging the word “SHE” gives me space to be creative and playful—with merch, event names, and social content that spark curiosity and bring in a little FOMO. There’s something magnetic about it, and I’ve intentionally built it that way. Women want to wear the gear, show up to the events, and be part of the experience.
And if we’re being real—I’m technically a one-woman show. I’m the event planner, the social media manager, the finance director, the IT department, and everything in between. But I don’t do it alone. I have the most amazing girl gang who shows up for me, supports me, and believes in what we’re building. These women started as professional connections and evolved into an irreplaceable inner circle. They’re the reason I get to make my dream come true. And I want every woman to have what I’ve found—fierce, loyal, and empowering women who make you feel like you belong.
SHE isn’t about perfection. It’s about progress, power, and presence. It’s about choosing growth, choosing connection, and choosing yourself.
So maybe we end on discussing what matters most to you and why?
Mentorship.
Throughout my career, I’ve had the privilege of learning from some truly incredible mentors. But the truth is, they were all men. And while I’m genuinely grateful for every one of them and the wisdom they shared, they couldn’t fully understand the unique challenges that come with being a woman in the workplace.
There were moments I didn’t need strategy—I needed understanding. I needed someone who wouldn’t chalk up my directness to being “too emotional” or assume I must be hormonal if I was having a tough day. I wanted guidance that came without judgment. I longed for a woman mentor—someone who knew what it was like to be dismissed in a boardroom or second-guessed for her confidence. Someone who knew what it felt like when another woman at work made snide remarks about her wardrobe, or how exhausting it is to lead a team after being up all night with a sick child.
I didn’t want pity—I wanted practicality, empathy, and truth. I wanted someone who had walked where I was walking, someone who could offer advice without minimizing my experience. Someone who could look me in the eye and say, “I’ve been there. Let me show you how I got through it.”
And when I realized I had never had that kind of mentorship, I decided I would become it.
That’s what I’m building. A community rooted in mentorship without ego—a space where women show up as their whole selves, ready to teach, learn, and support. A space where we check our egos at the door and commit to lifting the woman next to us, not out of obligation, but because we know what it’s like to need someone and not have them.
In this space, we lead with experience, not perfection. We talk about the real stuff—how to navigate work-life balance when your kid is sick and your deadlines don’t care. How to set boundaries when a male colleague won’t take your leadership seriously. How to handle the competitive woman in the office who sees you as a threat rather than an ally. We normalize asking for help and giving it freely. We celebrate each other’s wins and learn from each other’s losses.
Because at the end of the day, that’s what we all need—someone who gets it. Someone who sees us. Someone who has nothing but the best intentions for us. A mentor.
Pricing:
- International Women’s Day- $75
- SHE Means Business Conference- $75
- SHE Mentors Luncheons- $25
- SHE Merchandise- $15-$40
- SHE Builds Workshops- $60
Contact Info:
- Website: https://sheisallthethings.com/
- Facebook: https://www.facebook.com/SHEISALLTHETHINGS/
- LinkedIn: https://www.linkedin.com/in/veronica-ramirez-seever-80248337
- Other: https://www.facebook.com/veronica.seever/
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